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design thinking<br />is<br />
“There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determ...
1995<br />‘Regret minimization framework’ <br />Invest in a innovative business model<br /> the biggest bookstores and cat...
1999<br /><ul><li>Consistent architecture</li></ul>The use of tabs and colors to categorize (krug, 2000)<br /><ul><li>“One...
2001<br />The first year of profit.<br />The main reason was the cost reduction and the product diversification (CDS, DVDS...
2001<br />Strengths:<br />Agregates, filters and connect.<br />Weakenesses:<br />Bad content reviews.<br />WHY?<br />Accor...
2003<br />Click to<br />Look inside!<br />
2007<br />“The Kindle is<br />theiPodof the books”<br />
now<br />Costumer Centric | Sustainable<br />“At Amazon.com, we believe that innovation has the power to change the world....
now<br />Jandinger’s model for<br />“places of design thinking in organizational life”<br />1<br />Design as a external re...
now<br />is design thinking.<br />1<br />Design as a external resource<br />2<br />Design as part of the organization<br /...
Thank you!<br />
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Amazon is Design Thinking

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Presentation about the Amazon case on Design Thinking.

Veröffentlicht in: Design, Business, Technologie

Amazon is Design Thinking

  1. 1. design thinking<br />is<br />
  2. 2. “There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills.Kindle is an example of working backward.”<br />- Jeff Bezos<br />
  3. 3. 1995<br />‘Regret minimization framework’ <br />Invest in a innovative business model<br /> the biggest bookstores and catalogs might offer 200,000 titles<br />An online company have no limits.<br />Amazon reached 200,000 titles in 2008.<br />It now offers 420,000 books.<br />(<br />)<br />
  4. 4. 1999<br /><ul><li>Consistent architecture</li></ul>The use of tabs and colors to categorize (krug, 2000)<br /><ul><li>“One Click” buying option patent</li></ul>Simplifies the process and reflects the impulsive buying behaviour<br />
  5. 5. 2001<br />The first year of profit.<br />The main reason was the cost reduction and the product diversification (CDS, DVDS, toys and gifts)<br />
  6. 6. 2001<br />Strengths:<br />Agregates, filters and connect.<br />Weakenesses:<br />Bad content reviews.<br />WHY?<br />According to James Marcus,<br />A colaborative database needs maturation<br />
  7. 7. 2003<br />Click to<br />Look inside!<br />
  8. 8. 2007<br />“The Kindle is<br />theiPodof the books”<br />
  9. 9. now<br />Costumer Centric | Sustainable<br />“At Amazon.com, we believe that innovation has the power to change the world. As we strive to become Earth's most customer-centric company, we constantly look for new ways to innovate on behalf of our different customers.”<br />http://www.amazon.com/b/ref=gw_m_b_corpres?ie=UTF8&node=13786321<br />
  10. 10. now<br />Jandinger’s model for<br />“places of design thinking in organizational life”<br />1<br />Design as a external resource<br />2<br />Design as part of the organization<br />3<br />Design as the core of the organization<br />4<br />Design integral to all aspects of the organization<br />
  11. 11. now<br />is design thinking.<br />1<br />Design as a external resource<br />2<br />Design as part of the organization<br />3<br />Design as the core of the organization<br />4<br />Design integral to all aspects of the organization<br />
  12. 12. Thank you!<br />

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