This presentation was delivered at Social Media for Social Good in Glasgow on 26 April 2012.

1. Facebook
Getting the most out of the world’s biggest social network
#begoodbesocial
Marc Bowker
www.about.me/marcbowker

2. What we’ll cover today
• Getting started with Facebook
• Facebook strategy
• It’s good to talk
• The Facebook Timeline
• The Ubiquitous Network
• Taking Facebook further

3. Getting started with Facebook
• Facebook Pages will give you more

6. Getting started with Facebook
• Have multiple administrators

7. Getting started with Facebook
• Keep it relevant

8. Getting started with Facebook
• Choose captivating images

9. Getting started with Facebook
• Reach out to your supporters and peers
• Think carefully about linking Facebook to Twitter
• Give people a reason to like your Facebook Page

10. Facebook Strategy (ooo scary word)
• Think about who your audience are – what are you going
to post to get their attention?
• Create a calendar of key events for your organisation
• Gather inspiring stories to tell
• Calls to action – empower your supporters
• Build a community
• Learn from the data by using Insights

11. It’s good to talk
• Keep it brief and inspire
• Always reply to comments and posts on your page, even if
they’re negative
• Every so often thank your supporters
• Ask for feedback

12. The Facebook Timeline
• Cover images

15. The Facebook Timeline
• Milestones

18. The Facebook Timeline
• Highlighting

20. The Facebook Timeline
• Pinning

22. The Ubiquitous Network
• Page stories boost your newsfeed presence – post a variety
of story types
• Encourage staff to list you as an employer and share your
updates with their friends
• Check ins
• Use tools such as like boxes and share buttons on your website
• Put a Facebook icon on your email footer

23. Now it’s your turn
• Split into groups of four
• Choose one of your organisations
• Plan a Facebook strategy for six months
• include simple objectives, eg. gain 50 new likes
• make a list of key dates
• how often will you post?
• who will post?
• What unique element can you offer on Facebook?
• something that your fans won’t get anywhere else

24. My top tips
• Ensure your cover photo is a strong image that captures the
essence your organisation.
• Don’t just broadcast what your organisation does. Get the
conversation flowing and talk to people. Be human.
• If you’re posting stories, try and put them on your website and
post a link to that. It will drive more traffic to your website.
• Wherever you have your web address, put a Facebook logo there
too so people know you’re there.
• Encourage people to like/comment on posts. The more people
that do, the more visible your posts will be.

25. Thank you for listening
Keep up with the conversation on Twitter #begoodbesocial
And of course on Facebook www.facebook.com/begoodbesocial
Need more help/guidance? You can find me here:
www.about.me/marcbowker
marcbowker@gmail.com