Why do we tweet first and think later? How come we don't think before we hit send? It's a new world and we need to measure twice and cut once.

1. Accountability in Social Media Measure Twice Cut Once marc.meyer@ey.com

2. in 1991 the internet comes alive

3. so does accountability

4. this is a new world with new rules

6. share it

8. to the ridiculous

9. to the sublime

10. We Are Media **we just don’t have to adhere to journalistic standards

11. Irony (aɪrənɪ) — n , pl -nies “the media is trying damn hard to be just like us, and we are trying damn hard to be just like them…”

12. we have agency created content

13. we have user generated content

14. the dark side

15. sometimes we don’t think. we just do.

16. skittles now

17. skittles then

18. the backlash

19. the ugc idea that went really bad

20. it’s not 6 degrees anymore

22. it’s three

23. the impact of what you say and the impact of what you do online has never been more amplified than now.

24. take kenneth cole for example

25. was this a planned campaign?

26. social accountability comes in many forms

27. it can be impactful

28. for all the wrong reasons

30. you just don’t care

32. maurice jones-drew

33. uh-oh

34. which resulted in this…

35. remember this?

36. there are no take backs

37. you never know where impact will come from

38. this was retweeted over 200 times

39. i had no control over it

40. what you should worry about

41. just because you can doesn’t mean you should

42. remember

43. measure twice cut once

44. thank you marc.meyer@ey.com