Social Media Marketing Plans

•

8 likes•3,152 views

Maradyth McKenzie

Business

Getting Started with Social Media

 What is social media marketing?

 Who does social media attract?

 Why should you participate?

© ASBTDC 2013 All Rights Reserved

Join the Conversation

 Relationship Reliable

 Listening Based

 Engaging

© ASBTDC 2013 All Rights Reserved

Social Media is NOT…
 Easy or fast

 A reason to abandon SEO practices

 Something you can do without participation

 Something you can do in disguise

© ASBTDC 2013 All Rights Reserved

What do you want?

Cause

Campaign

Organizational Plan

© ASBTDC 2013 All Rights Reserved

Charting the Course

 Mission & Purpose

 Measurable Goals

 Call to Action

 Message

© ASBTDC 2013 All Rights Reserved

Why social media?
 Public awareness

 Fundraising

 Recruit volunteers

 Build support

© ASBTDC 2013 All Rights Reserved

Who are you trying to reach?

 Are you reaching your target market?

 Who is your target market?

 What are they looking for?

 Is your target market using social media?

© ASBTDC 2013 All Rights Reserved

What do they want?

 Information on your product/service

 A place to voice their concerns

 Knowledge about your growth and advancements

© ASBTDC 2013 All Rights Reserved

Telling Your Story

 What is your message?

 Who will communicate it?

 With what voice?

© ASBTDC 2013 All Rights Reserved

Where to Begin?

 Look at Your Target Market

 What are their interests?

 Is there a site already dedicated to your target market?

 What is the best way to connect?

© ASBTDC 2013 All Rights Reserved

Investing Your Time
 Blogs: 1-4 hours per post
 Twitter: 5-30 minutes a day
 Facebook: 5-30 minutes a day
 LinkedIn: 15-30 minutes, weekly
 Listservs: 30 minutes weekly
 Other Groups: 30 minutes weekly
 Photo Uploads: 15 minutes weekly
 Videos: 2-4 hours a week
 Curation: 1 hour a week
 Total Average Social Media Time: 90 minutes per day = 11 hours per week

Source: Create a Social Media Marketing Plan (Evonne Heyning)

© ASBTDC 2013 All Rights Reserved

Measure, Measure, Measure
 You want to see that your efforts have made progress in
your business

 Helps determine if you are accessing the right media to
locate your target market

 Shows if there has been a shift in social media

 Let’s you know if you are spending too little or too much
time

© ASBTDC 2013 All Rights Reserved

What to Measure?
 Define Clear Goals

 What do you want to accomplish?

 Can your goal be quantitatively measured?

 Is your goal realistic?

 Develop a baseline for your goal.

© ASBTDC 2013 All Rights Reserved

Managing Your Time
 Create a Schedule
 Your purpose for accessing social media can help determine the amount of time
necessary to adequately address your social media needs

 Have a Plan
 Prioritize – Sale, Publications, or Conversation?

 Make Notes for the Next Day

 Follow Through

© ASBTDC 2013 All Rights Reserved

Tools to Measure & Help
 Google Analytics
 An easy to use tool that helps to give you great insight into you website traffic and
marketing effectiveness

 Google Alerts
 Alerts for your business name, the brands you carry and your competition

 Google Reader
 RSS Feed
 Allows for all your interests in one place

 HootSuite.com
 Allows for a one stop shop for social media
 Schedule posts, tweets, and info in advance

© ASBTDC 2013 All Rights Reserved

Q&A

Maradyth McKenzie

mgmckenzie@ualr.edu

Facebook.com/ASBTDC

Twitter.com/ASBTDC

Twitter.com/mgeorgia7

© ASBTDC 2013 All Rights Reserved

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