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Data,
            context
     & content strategy

M.
M.
M.
M.
M.
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
ref Richard Nisbett, The Geography of Thought
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
M.
Data, context and content strategy
Data, context and content strategy
M.
Site search terms categories
             2% 2% 1%



        6%




14%




                                          53%




  23%




         Health              Product
         Tools               Product related
         Claims              Other
         VHI
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
M.
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Tracker mortgages

With this type of __________, the interest rate tracks a __________ that is outside the
__________ of the lender, such as the Bank of England base __________. Every time
that rate goes up or __________, so does the interest rate on your __________.


Naturally, you will be better off __________ the interest rates __________ and your
monthly __________ will be less. But, you should make sure your __________ will allow
you to make __________ monthly payments if __________ rates were to go back up.
Early __________ charges will sometimes __________ if you switch away from the
__________ before the tracker deal period __________.
Tracker mortgages

 With this type of __________, the interest rate tracks a __________ that is outside the
Naturally, youthe lender,better off __________ base interest rates time
 __________ of
                   will be such as the Bank of England the __________. Every
__________up or __________, so does the interest rate on be less. But, you should
 that rate goes and your monthly __________ will your __________.
make sure your __________ will allow you to make __________ monthly
payments if ____________________ theto go back __________ __________
 Naturally, you will be better off rates were interest rates up. Early and your
charges__________ will be less. But, you should you switch away from theallow
 monthly will sometimes __________ if make sure your __________ will
 you to make __________ monthly payments if __________ rates were to go back up.
__________ before the tracker deal period __________. from the
 Early __________ charges will sometimes __________ if you switch away
 __________ before the tracker deal period __________.
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
€
€
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Creamy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
M.
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
M.
Data, context and content strategy
An exercise
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
Data, context and content strategy
M.
M.
M.
M.

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Data, context and content strategy

  • 1. Data, context & content strategy M.
  • 6. ref Richard Nisbett, The Geography of Thought
  • 11. M.
  • 14. M.
  • 15. Site search terms categories 2% 2% 1% 6% 14% 53% 23% Health Product Tools Product related Claims Other VHI
  • 20. M.
  • 31. Tracker mortgages With this type of __________, the interest rate tracks a __________ that is outside the __________ of the lender, such as the Bank of England base __________. Every time that rate goes up or __________, so does the interest rate on your __________. Naturally, you will be better off __________ the interest rates __________ and your monthly __________ will be less. But, you should make sure your __________ will allow you to make __________ monthly payments if __________ rates were to go back up. Early __________ charges will sometimes __________ if you switch away from the __________ before the tracker deal period __________.
  • 32. Tracker mortgages With this type of __________, the interest rate tracks a __________ that is outside the Naturally, youthe lender,better off __________ base interest rates time __________ of will be such as the Bank of England the __________. Every __________up or __________, so does the interest rate on be less. But, you should that rate goes and your monthly __________ will your __________. make sure your __________ will allow you to make __________ monthly payments if ____________________ theto go back __________ __________ Naturally, you will be better off rates were interest rates up. Early and your charges__________ will be less. But, you should you switch away from theallow monthly will sometimes __________ if make sure your __________ will you to make __________ monthly payments if __________ rates were to go back up. __________ before the tracker deal period __________. from the Early __________ charges will sometimes __________ if you switch away __________ before the tracker deal period __________.
  • 51.
  • 52.
  • 67. M.
  • 71. M.