Web technology is going to rule the mobile fileds as a multi platform and n-screen solution. This wil be repeated in TV space. This is the slide for it.

1. Web and TV Workshop : Technology viewpoint

2. About Me Web Platform Consultant Now : Founder & CEO of Future Web Tehcnology Labs Inc. 2010-Now : W3C Korea officestaff 2006-2010: Opera Software Presales engineer manyoung@w3labs.kr http://w3labs.kr Blog : http://manyoung.net Twitter : @manyoungc

3. Agenda Internet Background for Connected Lifestyle Market Trends Why Web on IPTV? How web can be used in IPTV? Web Technology for N-screen strategy IBC 2010 demo Summary Appendix : W3C Web on TV Workshop report

4. Internet Background for Connected Lifestyle

5. 일일 평균 TV 시청시간:2시간 12분

6. 일일 인터넷 이용시간 :1시간 43분

7. Connected Life! Online! Fast! Realtime! Information exchange

8. Internet as contents delivery platform Video delivery

9. Music delivery Internet as contents delivery platfrom

10. Connected Life! Close Tab Menu People are get used to connected life Seamless connected life experience

11. Market Trends

12. IPTV Market forecast http://www.international-television.org/tv_market_data/global-iptv-forecast-2009-2013.html

13. IPTV and IPSTB market trends Remember what happened in mobile world It’s same now Wall garden to open internet Full browsing capability with nicer UI Video delivery Broadcaster

14. Past IPTV : Non Rich UI Non browser based : MHEG-5, ACAP, PCAP Flash, Silverlight as alternative Source ) http://informitv.com/news/2008/07/04/teletextextrajuice/

15. Past IPTV : Legacy middleware Not easy to mix with internet contents

16. Past IPTV : Hybrid Approches Deliverying web contents to legacy UI Source : http://www.nds.com/solutions/hybrid.php

17. New Market Trends Present : Web based UI solution Present : Browser based middleware

18. Why Web on IPTV?

19. Easy delivery of web contents What for users are online? Web contents! Facebook, Twitter

20. Easy maintenance Web based VOD service Realtime service update! No firmware update or downloading time for contents update It’s just another web service!

21. Easy web contents delivery Web UI can mix with web contents very easily Just access web site for contents. No other transcoding or reformatting is necessary

22. Multiscreen contents strategy Easy to deploy to different screen size devices Operator can have more subscriber SVG, CSS3 Media query TV, Mobile, Tablet Perfect solution for connected life and convergence device!

23. Evolution of Web Technology HTML5 makes web standalone applicationhttp://www.hongkiat.com/blog/48-excellent-html5-demos/ CSS3 gives rich user experienceshttp://www.webdesignerwall.com/trends/47-amazing-css3-animation-demos/ SVGhttp://svg-wow.org/

24. How web can be used in IPTV?

25. Web Technology in IPTV As Web based VOD serviceex) BBC iPlayer As UI presentation layer ex) HbbTV, YouView, Ericsson IAP As Middleware controllerex) OIPF, HbbTV TV media portal Apps for TV

26. Web based VOD BBC iPlayer(http://www.bbc.co.uk/iplayer/bigscreen)

27. Web based VOD

28. OIPF & HbbTV Open IPTV Forum (Since 2007) http://www.openiptvforum.org/ CE-HTML(Web standard based) DAE(Declarative Application Environment) Javascriptextension W3C Standard CE_HTML

29. HbbTV European broadcasters are actively looking to deliver interactive content to the TV Broadcasters and OEM’s are cooperating in several initiatives to create international, standards based product for hybrid and interactive TV UK: MHEG5 and Canvas Europe: HbbTVconsortium Since 2008 Based on OIPF specification

30. HbbTV(Hybrid Broadband Broadcasting TV) Broadcast Media streams (Channels) Broadband Internet Broadband content from Broadcaster (”WEB TV”) Internet content

31. HbbTV scenario Broadcast (aka « red button ») Broadcast stream can contain Web content and URL’s Red button” gives immediate access to Operator’s portal or dynamic content Broadcaster can display indication that ”Red Button” content is available Broadcast applications can be related to current TV programming “Web TV” button gives immediate access to OEM portal OEM portal can contain full Internet browsing and Widget setup DVB TV channels VOD GAMES WEATHER SHOP VOTING ETC. Broadband Internet (aka « Web TV ») Broadcaster model: broadcast & broadband OEM model: broadband only

32. HbbTV Demo Web as presentation layer

33. Browser as middleware Web technology control device H/W Javscript extension, Device API

34. TV media portal Websites for TV Optimised for TV Screen

35. TV media portal

36. TV media portal Demo

37. Web technology as TV apps TV widget W3C widget based HTML, CSS, Javascript based Cross device application

38. TV widgets demo http://www.youtube.com/watch?v=_u28b13BiOY

39. Cross device apps Web Standard Technology Cross Platform / Cross Device WAC

40. TV apps

41. Web Technology for N-screen strategy

42. Web technology as multiscreen solution SVG(Scalabe Vector Graphics) Demo

43. Web technology as multiscreen solution Demo

44. Web technology as N-screen solution CSS http://youtube.com/xl CSS3 Media Queryhttp://www.youtube.com/watch?v=GOctqE1_uoc&feature=fvsrhttp://www.reneschmidt.de/

45. Web technology as multiscreen solution HTML5 Video delivery Mobile, Tablet, TV and anywhere

46. IBC 2010 demos

47. IBC 2010 International Broadcasting Conference Every year early September Held in Amsterdam, Netherland

48. Demos Demo videos http://www.flickr.com/photos/manyoung/sets/72157625191315580/show/

49. Summary

50. Summary : Web on TV! Deliverying web contents on TV UI presentation Middleware controller Cross device N-Screen contents solution Technology integrator

51. Thanks for listening! Questions and Contacts to manyoung@w3labs.kr Future Web Technology Labs Inc.