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Manu Prasad
@manuscrypts
www.manuscrypts.com

Director – Social Media Strategy
@groupmindia
www.groupm.com

Hat tip to JP Rangaswami for ‘People, Platforms, Possibilities’
Hat tip to Venkatesh Kamath for ‘Alfred’
INSTITUTIONAL

REALIGNMENT
• People

Political
Health
Economical
Societal

• Job/Place vs Work/What you do
• Changing work habits and preferences
(BYOD, Work From Home)
• Continuous connectivity
• Skills need to be constantly updated

• Organisations
• Rapidly and constantly changing
business landscape
• Less likely to provide lifelong security
• Blurring boundaries between siloes as
customers force people to work across
functions
• Varying needs of various sections of
the workforce
• Business as an exercise
• Organic entities are intrinsically anti-fragile, while artificial
creations are at best robust and likely fragile. ~ Nassim Nicholas
Taleb

• Efficiency through ‘the way we do things’
• Processes tend to become inorganic, they become ends in
themselves (7 monkeys)
• A business is best considered as a network of conversations ~
Gregory Bateson
• Conversations are always organic
• Social tools – software that augments the way we behave
organically, one that then starts shaping culture ~ Stowe Boyd
>Organic >Sustainability

Courtesy Avinash Kaushik
Media and platform
fragmentation

Broadcast audience to networked
audience
Experiences not controlled
by brand
Collaborative consumption

Big data

Internet of things

Defined by consumption

Increasing interfaces
THE CORPORATE NARRATIVE
Sustainable
Differentiation

Pull Factor

Evangelist
community

Image courtesy: http://www.desantisbreindel.com
The Big Shift - John Hagel III, John Seely Brown, and Lang Davison
The Responsive Organisation
The Responsive Organization is built to learn and respond rapidly by
optimizing for the open flow of information; encouraging experimentation
and learning on rapid cycles; and organizing as a network of employees,
customers, and partners motivated by shared purpose.
From

To

Efficiency

Responsiveness

Hierarchies

Networks

Controlling

Empowering

Extrinsic Rewards

Intrinsic Motivations

Office & Office Hours

Anywhere, Anytime

Customers and Partners

Community

via http://www.theresponsiveorg.com
The evolution of work and the workplace

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The evolution of work and the workplace

  • 1. Manu Prasad @manuscrypts www.manuscrypts.com Director – Social Media Strategy @groupmindia www.groupm.com Hat tip to JP Rangaswami for ‘People, Platforms, Possibilities’
  • 2.
  • 3.
  • 4. Hat tip to Venkatesh Kamath for ‘Alfred’
  • 5. INSTITUTIONAL REALIGNMENT • People Political Health Economical Societal • Job/Place vs Work/What you do • Changing work habits and preferences (BYOD, Work From Home) • Continuous connectivity • Skills need to be constantly updated • Organisations • Rapidly and constantly changing business landscape • Less likely to provide lifelong security • Blurring boundaries between siloes as customers force people to work across functions • Varying needs of various sections of the workforce
  • 6.
  • 7. • Business as an exercise • Organic entities are intrinsically anti-fragile, while artificial creations are at best robust and likely fragile. ~ Nassim Nicholas Taleb • Efficiency through ‘the way we do things’ • Processes tend to become inorganic, they become ends in themselves (7 monkeys) • A business is best considered as a network of conversations ~ Gregory Bateson • Conversations are always organic • Social tools – software that augments the way we behave organically, one that then starts shaping culture ~ Stowe Boyd
  • 8.
  • 9.
  • 11. Media and platform fragmentation Broadcast audience to networked audience Experiences not controlled by brand Collaborative consumption Big data Internet of things Defined by consumption Increasing interfaces
  • 12. THE CORPORATE NARRATIVE Sustainable Differentiation Pull Factor Evangelist community Image courtesy: http://www.desantisbreindel.com
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. The Big Shift - John Hagel III, John Seely Brown, and Lang Davison
  • 23. The Responsive Organisation The Responsive Organization is built to learn and respond rapidly by optimizing for the open flow of information; encouraging experimentation and learning on rapid cycles; and organizing as a network of employees, customers, and partners motivated by shared purpose. From To Efficiency Responsiveness Hierarchies Networks Controlling Empowering Extrinsic Rewards Intrinsic Motivations Office & Office Hours Anywhere, Anytime Customers and Partners Community via http://www.theresponsiveorg.com