2. Prepared By
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Manu Melwin Joy
Assistant Professor
Ilahia School of Management Studies
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
6. Examples of Product Development
• In the 1940s, for example,
Disney expanded its
offerings within the film
business by going beyond
cartoons and creating movie
featuring real actors.
7. Examples of Product Development
• Coca-Cola and Pepsi regularly
introduce new varieties—
such as Coke Zero and Pepsi
Cherry Vanilla—in an attempt
to take market share from
each other and from their
smaller rivals.