Pain Squad is a “mobile game” designed to help kids fight cancer better by providing the patients with purpose and the researchers with data.

1. PAINSQUAD
Social Gamification

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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3. PAINSQUAD
• Pain Squad is a “mobile
game” designed to help
kids fight cancer better
by providing the patients
with purpose and the
researchers with data.

5. PAINSQUAD
• In 2007, cancer was the
cause of 13% of all human
deaths (or 7.9M people).
Fighting cancer is not only
painful, it could be lonely
and full of despair

6. PAINSQUAD
• To better treat children
patients, doctors need
patients to keep a “pain
journal” everyday to see
what is working and
what is not.

8. PAINSQUAD
• However, kids are
generally too tired to
keep a journal and only
record data occasionally,
which makes the data
completely useless.

10. PAINSQUAD
• Toronto-based company
Cundari created a role-playing
cop game with missions and
rewards, as well as police
encouragement videos to
motivate these children to log
their pains twice a day for 2
weeks.

12. PAINSQUAD
• Turns out, this game not
only provided doctors with
all the data they need for
better research and care, it
made children excited and
fought their pains with a
purpose.

14. PAINSQUAD
• They now are not simply
victims of cancer but
detectives that is baring
some pain to help humanity
defeat cancer once and for
all!

15. PAINSQUAD
• Pain Squad was a massive
success in a few hospitals in
Canada and is going
through more test cases in
a lot more hospitals in
2013.