2. +
CALLING A SPADE A SPADE
New Zealand Public’s Attitudes to Natural Resources 2012
Straterra Mining Club October 2012

3. +
Background
 There have been eight Public Attitude Energy Surveys
since 2004

4. +
Research Design
 1000 interviews Feb/ March, 2012
 Some questions as per the previous
measures to monitor changes over time
 CATI (computer assisted telephone
interviewing) with a random sample of the
NZ population 18+ years; up to 6 calls to
reach a person

5. + SAMPLE PROFILE
Other North Island Urban 20% Auckland 33%
Gisbourne 7
Hamilton 46
HBC 10
Hawkes Bay 27 Other North Island Towns 14%
New Plymouth 13
Palmerston North 21 Gisbourne NMU 2
Rotorua 11 Hamilton NMU 36
Tauranga 31 Hawkes Bay NMU 8
Te Awamutu 4 New Plymouth NMU 11
Wanganui 10 Palmerston North NMU 19
Whangarei 15 Rototura NMU 10
Tauranga NMU 16
Wanganui NMU 6
Whangarei NMU 20
Wellington 10% Kapiti 9
Other South Island Urban 6%
Christchurch 14%
Dunedin 29
Invercargill 11
Nelson 16
Other South Island Towns 5%
Dunedin NMU 20
NMU = Non Main Urban
Invercargill NMU 11
Nelson NMU 18

6. +
Sample Profile
The sample is exactly proportionate to the New Zealand population by region,
gender and age.
Region:
 56% live in the three main cities of Auckland (33%),
Christchurch (14%) and Wellington (10%).
 25% live in other main urban areas, 19% North Island and 6%
South Island.
 19% live in towns and rural areas, 14% North Island and 5%
South Island.
 In total, 76% live in the North Island and 24% live in the South
Island.
Gender
 51% are female and 49% are male.

7. +
Coal & Natural
Resources

8. +
General Attitudes
Concern for NZ's Standard of Living
60
53
50
40
Percentage
30 24
19
20
10
3 1
0
Very Quite Quite Very Don't Know
Concerned Concerned Unconcerned Unconcerned
Level of Concern
Q1:How concerned or unconcerned are you about New Zealand’s standard of living over the next 5-10 years?

9. +
Development of Natural Resources for Prosperity
50
45 43
40 38
35
30
Percentage
25
20
15
11
10
6
5 2
0
Very Important Quite Quite Very Don't know
Important Unimportant Unimportant
Level of Importance
Q2:How important or unimportant do you think the development of New Zealand’s natural resources is in
improving New Zealand’s economic prosperity and standards of living? Natural resources include oil, gas,
coal,gold and iron sands.

10. +
Coal in New Zealand
120
100 6 2 5
6
10
20 12 6 18
80 2
7 15 7
8
Percentage
60 Don't know
28
25 Have no opinion
54 45 Disagree Strongly
40 Disagree
Agree
35 35
20 Agree Strongly
22
18
7 8
0
Coal mining in NZ is NZ has large resources We should be making Using NZ coal can
undertaken in of coal that could be greater use of our coal improve everyone's
environmentally used to produce resources standard of living here
responsible way energy and make steel
and other products
Coal Statements
Q6:I now have a number of statements that I am going to read to you and I would like you to tell me whether you
agree or disagree with each statement.

11. +
"We should be making greater use of our Coal
resources"
120
100 3 2
5 4
12 10
9 13
6
7
80 13 9
12 15
11 Don't know
Percentage
15
Have no opinion
60
Disagree strongly
28
Disagree
30
26 45 Agree
40
Agree strongly
39
32 33
20
22
0
2009 2010 2011 2012
Year
Q6-3:We should be making greater use of our coal resources.

12. +
"Coal mining in NZ is undertaken in an
environmentally responsible way"
120
100
10 6
11
21
20
80 23
26
8 Don't know
Percentage
22
9 Have no opinion
60 5
Disagree strongly
4 10 13 25
Disagree
9
Agree
40
Agree strongly
30 30
26
35
20
17 18 16
7
0
2009 2010 2011 2012
Year
Q6-1:Coal mining in New Zealand is undertaken in an environmentally responsible way.

13. +
"NZ has large resources of coal that could be used to
produce energy and make steel and other products"
120
100
11 11 6
21
12
80 18 2
24 7
16 Don't know
5
Percentage
5 Have no opinion
60 7 9
9 Disagree strongly
9 Disagree
27 54 Agree
40
26 Agree strongly
23
30
20 24 25
18
0
2009 2010 2011 2012
Year
Q6-2:New Zealand has large resources of coal that could be used to produce energy and make steel and other
products.

14. +
Knowledge of Coal
Awareness of Coal Mining Locations
60
50
50
40
Percentage
31
30 28
20
16
12 11
10
3 2 3 3
1 1 1
0
Coal Mining Location
Q5a:Where is coal mined in New Zealand?

15. +
Awareness of NZ Coal Exports
70
62
60
50
40
Percentage
29
30
20
9
10
0
Yes No Don't Know
Awareness
Q5c:Does New Zealand export Coal overseas?

16. +
Attitudes to Natural Resources
NZ Highest Per Capita Natural Resources
30
26
25
25
22
20
17
Percentage
15
10
6
5
5
0
Agree Strongly Agree Have no opinion Disagree Disagree Strongly Don't Know
Level of Agreement
Q6-4:New Zealand has the highest per capita natural resources in the world.

17. +
Development of NZ's Coal & Natural Resources
Overall 18 41 16 6 16 4
Environment is protected 36 43 10 4 6 1
Environment returned to as it was 36 38 13 5 7 2
No increase in greenhouse emissions 27 44 11 4 12 3
Local people are employed 41 43 8 2 61 Agree Strongly
Conditions
Agree
Done by NZ companies 35 43 9 2 10 1
Disagree
Lower diesel prices 28 42 13 4 12 1 Disagree Strongly
Have no opinion
Communities Benefit 21 43 18 3 13 1 Don't Know
Boosts NZ economy 39 44 10 3 5
Standard of living Improves 37 45 10 2 5 1
Money Stays in NZ 45 37 9 2 7
0 20 40 60 80 100 120
Percentage
Q7:How much do you agree or disagree with the development of New Zealand’s coal and other natural resources
such as oil, gas, gold and iron sands (if following statements apply)?

18. +
LIGNITE

19. +
Awareness of Uses
Awareness of Lignite Uses
70
62 62
60
60
50
50
40
Percentage
34 Yes
29 No
30
Don't Know
22 23
20
16 16 15
11
10
0
Home Heating Industry Making Fertiliser Making Diesel
Lignite Uses
Q11: Now some questions about lignite. Did you know lignite could be used for…

20. + Development of Southland's Lignite
Environment is protected 29 43 7 4 15 3
Environment returned 32 40 7 4 13 4
No increase in greenhouse 27 41 7 4 18 4
Local people employed 32 46 6 3 11 2
Done by NZ companies 30 45 7 2 13 2 Agree Strongly
Agree
Lower diesel prices 26 43 10 3 15 2 Disagree Strongly
Disagree
Lower priced fertiliser 24 44 10 3 17 2 Have no opinion
Don't know
Communities benefit 20 46 12 4 17 3
If it boosts NZ economy 33 47 6 3 10 2
If NZ standard of living improves 31 47 7 3 11 2
If most the money stays in NZ 34 43 6 2 12 2
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Q14: How much do you agree or disagree with the development of Southland’s Lignite?

21. +
QUESTIONS?
CALLING A SPADE A SPADE
New Zealand Public’s Attitudes to Natural Resources 2012
Straterra Mining Club October 2012