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Supplier Collaboration
                           doing it the right way !!




Retail & CPG Supply Chain Summit
London, June 20th, 2011.

By: Hiren Doshi (hiren.doshi@manthansystems.com)       1
Evolution of Supplier Collaboration

                                                                  Value
   Collaboration                                              Chains
   Primarily Around
   Inventory
                                                    CPFR
   Technology Primarily
                                                                   Web Services
   Around Document
   Exchange
                                            ECR            GDSN

                                                   Internet EDI
                            Quick
                           Response
                                             XML


            Just in time
                                      EDI
                                                                           2010
1980

                                                                             2
Supplier Collaboration has come a long way




Source: Gartner Supply Chain Hype Cycle 2010                         3
Departmentalized approach to
          Collaboration
SUPPLIER                                    RETAILER

                   Order Mgmt
         Finance                   Finance
                   Invoice/
      Marketing    Payments        Marketing

     Commercial    PIM             Buying

   Manufacturing   Scorecard       Technical

       Logistics   Auctions        Demand/Logistics

          Order    Logistics       Order Process
              IT   Product Intro   IT
                   Registration

                                                       4
Leading to multiple supplier
             systems
SUPPLIER                              RETAILER

                    EDI

         Finance   Custom    Finance
                   Applns
      Marketing              Marketing

     Commercial    Phone     Buying

   Manufacturing             Technical
                   Email

       Logistics             Demand/Logistics
                    Fax
          Order              Order Process
                   Spread
              IT   sheets
                             IT


                   Portals
                                                 5
An example from a $5Bil Retailer


                                                      Warehousing agreements
                 Document Exchange
                                                      SC conflict resolution
  Payments       ASN and GRN             Product
                                                      Private label Mgmt
   & orders      Self Service for AP
                                                      Cost negotiations
                 documents


                4                                            4

              Vendor promotions                          Supplier complaints
                                           Vendor
Promotions    Campaigns
                                         Management      Cost checking

              Rebates and discounts
                                                         Trading agreements


                  3                                                 3
                                         = 14
                                   Supplier Systems                            6
Inherent Deficiencies


• No Data Integration
• No Decision Support Capabilities
• No Process Integration or
  Automation
• Restricted 2-way communication
• Primarily focused on top suppliers



                                       7
Future of Supplier Collaboration


SUPPLIER                                      RETAILER

                   Single Supplier
                    Collaboration
         Finance      Platform
                                     Finance
      Marketing                      Marketing
                     Orders/
                     Payments        Buying
     Commercial
                   Vendor Mgmt       Technical
   Manufacturing
                   Product Mgmt
       Logistics                     Demand/Logistics
                   Promotion Mgmt
          Order                      Order Process
              IT                     IT



                                                         8
Top 10 Benefits of an
Integrated Supplier Portal




                             9
Automate Process not just Activities


1.          NPI




           De-list




                                  Store 1
     Campaign
                     Promotion


                                 Store 2

                                            10
Process + Data = Intelligence

2.




                                     11
Enables a two-way communication

3.
2.




                                       12
Comprehensive and Actionable Information


                                     4.




                                           13
Automate larger Supplier Community

5.




                                          14
Scalability beyond just the Top Suppliers


                                       6.




                                            15
Find your true Mate

                      7.




                       16
Every one speaks the same language


8.
                      Margin
                      OTIF
                      OOS
                      Sell through

       Margin
       OTIF                          Margin
       OOS                           OTIF
       Sell through                  OOS
                                     Sell through




                                                    17
Take it to the next level across your
                     organization
9.
 Commercial       Supply Chain   Merchandising




                                                 18
Almost Always Self funded




       10.

                            19
What is available today?

• Would it be nice if a single product can
  handle all Retailer-Supplier interactions
  and collaborative processes?



YES
• Does such a product exist today?
                                              20
Introducing Manthan SPA

    Supplier Portal & Analytics promises to

    OPTIMIZE PROCESSES
    &

    ENHANCE PERFORMANCE
    between retailer & supplier



– Automates and enables complete visibility across all the transactions between supplier &
  retailer

– Optimizes the process between supplier & retailer by providing close loop BI capabilities

– Provides a true 2-way collaborative platform to improve product, inventory, promotion
  and supplier performance



                                                                                              21
SPA Functional Capabilities

                Automation of                                Collaborative
                Business Process                             Planning for Price,
                improving accuracy                           Promotion,
                and visibility                               Inventory
                Ex. PO Approval to stock delivery            Ex. Promotion plans, Price
                to payments                                  negotiations, New product
                                                             introductions


                                                                            Vendor
Sharing of critical
information for                                        SPA                  Management,
                                                                            Contract and
timely actions
                                                                            Master Data
 Ex. Supplier stock visibility and                                          Ex. Vendor sign-up, delisting,
 sales info sharing                                                         article updates




                Analytics for Better
                Negotiation and                              Strategic Planning
                better business                              with Suppliers
                decisions
                Ex. Supplier performance scorecards;         Ex. Joint Business Plan, OTB
                SKU performance                              Plan




                                                                                                             22
A Complete Supplier Portal
                     ORDERS                VENDOR RELATIONSHIP                                       PROMOTIONS                   NEW STORE
                                                                               PRODUCT
                    PAYMENTS                     MGMT                                                MANAGEMENT                    OPENING

                                           NEW VENDOR                          ASSORTMENT         SUPPLIER       VENDOR
             PURCHASE     REMITTANCE                      TERMS OF                                                                 DELIVERY
                                             DETAILS                             FOR THE          INITIATED     INITIATED
              ORDER         ADVICE                         TRADE                                                                   SCHEDULE
                                             UPDATE                              VENDOR          PROMOTION     PROMOTION

                                             VENDOR
             PACKAGING      DEBIT                                              MERCHANDISE          STORE         STORE
                                             PROFILE      SALES PLAN                                                              PROMOTIONS
                LIST        NOTES                                               HIERARCHY        PROMOTIONS      LAYOUTS
                                           AMENDMENTS

              SUPPLIER                       SUPPLIER                               NEW
                            CREDIT                                                               REBATES &      GANDOLA
               INVOICE                       DELIVERY      OTB PLAN               PRODUCT                                          FILL RATES
                            NOTES                                                                DISCOUNTS        HIRE
             SUBMISSION                     CALENDAR                           INTRODUCTION

                          STATEMENT                                             PRODUCT
                ASN/                       CONTRACTS &     BUSINESS                              CAMPAIGN                           FILL RATE
                              OF                                                 DETAILS
             SHIPMENTS                     DOCUMENTS        REVIEW                               BOOKINGS                         DISCREPANCY
                          ACCOUNTS                                             AMENDMENT

                                                                                 PRICE
                            LABEL               VENDOR REVIEW &                                   PROMOTION AND MARKETING
              RECEIPTS                                                            COST
                           PRINTING               SCORE CARD                                             CALENDAR
                                                                               AMENDMENT

                                                                               OUT OF STOCK
             RETURN TO
                                                                               ADVISORY BY
              VENDOR
                                                                                 VENDOR

                                                                                 OBSOLETE
                                                                                  STOCK
                                                                                 ADVISORY



ROLE BASED      PENDING         SEARCH                                                 MY            STORE              USER          INFORMATION
                                              CHAT BOX            MY ALERTS
DASHBOARD        TASKS           & ACT                                               MESSAGES       LISTING           PROFILES          CALENDAR




ADVANCED                                                                                                                              PROCESS KPI –
                                VENDOR                                                                                  SPACE
                 SALES                        INVENTORY           PROMOTIONS        ASSORTMENT      FINANCE                           PO, PRODUCT
ANALYTICS                    PERFORMANCE                                                                              ANALYTICS
                                                                                                                                      PROMOTIONS




                                                                                                                                                      23
Real life Business Benefits
• Purchase order corrections reduced by 15%

• Supplier led promotions increased by 30%

• Vendor fill rate enhanced by 5%

• OOS during promotion reduced by 15%

• New Vendor Registration time reduced by 70%

• New product introduction time reduced by 50%

                                                 24
Thank You




            25

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Supplier Collaboration: The Right Way

  • 1. Supplier Collaboration doing it the right way !! Retail & CPG Supply Chain Summit London, June 20th, 2011. By: Hiren Doshi (hiren.doshi@manthansystems.com) 1
  • 2. Evolution of Supplier Collaboration Value Collaboration Chains Primarily Around Inventory CPFR Technology Primarily Web Services Around Document Exchange ECR GDSN Internet EDI Quick Response XML Just in time EDI 2010 1980 2
  • 3. Supplier Collaboration has come a long way Source: Gartner Supply Chain Hype Cycle 2010 3
  • 4. Departmentalized approach to Collaboration SUPPLIER RETAILER Order Mgmt Finance Finance Invoice/ Marketing Payments Marketing Commercial PIM Buying Manufacturing Scorecard Technical Logistics Auctions Demand/Logistics Order Logistics Order Process IT Product Intro IT Registration 4
  • 5. Leading to multiple supplier systems SUPPLIER RETAILER EDI Finance Custom Finance Applns Marketing Marketing Commercial Phone Buying Manufacturing Technical Email Logistics Demand/Logistics Fax Order Order Process Spread IT sheets IT Portals 5
  • 6. An example from a $5Bil Retailer Warehousing agreements Document Exchange SC conflict resolution Payments ASN and GRN Product Private label Mgmt & orders Self Service for AP Cost negotiations documents 4 4 Vendor promotions Supplier complaints Vendor Promotions Campaigns Management Cost checking Rebates and discounts Trading agreements 3 3 = 14 Supplier Systems 6
  • 7. Inherent Deficiencies • No Data Integration • No Decision Support Capabilities • No Process Integration or Automation • Restricted 2-way communication • Primarily focused on top suppliers 7
  • 8. Future of Supplier Collaboration SUPPLIER RETAILER Single Supplier Collaboration Finance Platform Finance Marketing Marketing Orders/ Payments Buying Commercial Vendor Mgmt Technical Manufacturing Product Mgmt Logistics Demand/Logistics Promotion Mgmt Order Order Process IT IT 8
  • 9. Top 10 Benefits of an Integrated Supplier Portal 9
  • 10. Automate Process not just Activities 1. NPI De-list Store 1 Campaign Promotion Store 2 10
  • 11. Process + Data = Intelligence 2. 11
  • 12. Enables a two-way communication 3. 2. 12
  • 13. Comprehensive and Actionable Information 4. 13
  • 14. Automate larger Supplier Community 5. 14
  • 15. Scalability beyond just the Top Suppliers 6. 15
  • 16. Find your true Mate 7. 16
  • 17. Every one speaks the same language 8. Margin OTIF OOS Sell through Margin OTIF Margin OOS OTIF Sell through OOS Sell through 17
  • 18. Take it to the next level across your organization 9. Commercial Supply Chain Merchandising 18
  • 19. Almost Always Self funded 10. 19
  • 20. What is available today? • Would it be nice if a single product can handle all Retailer-Supplier interactions and collaborative processes? YES • Does such a product exist today? 20
  • 21. Introducing Manthan SPA Supplier Portal & Analytics promises to OPTIMIZE PROCESSES & ENHANCE PERFORMANCE between retailer & supplier – Automates and enables complete visibility across all the transactions between supplier & retailer – Optimizes the process between supplier & retailer by providing close loop BI capabilities – Provides a true 2-way collaborative platform to improve product, inventory, promotion and supplier performance 21
  • 22. SPA Functional Capabilities Automation of Collaborative Business Process Planning for Price, improving accuracy Promotion, and visibility Inventory Ex. PO Approval to stock delivery Ex. Promotion plans, Price to payments negotiations, New product introductions Vendor Sharing of critical information for SPA Management, Contract and timely actions Master Data Ex. Supplier stock visibility and Ex. Vendor sign-up, delisting, sales info sharing article updates Analytics for Better Negotiation and Strategic Planning better business with Suppliers decisions Ex. Supplier performance scorecards; Ex. Joint Business Plan, OTB SKU performance Plan 22
  • 23. A Complete Supplier Portal ORDERS VENDOR RELATIONSHIP PROMOTIONS NEW STORE PRODUCT PAYMENTS MGMT MANAGEMENT OPENING NEW VENDOR ASSORTMENT SUPPLIER VENDOR PURCHASE REMITTANCE TERMS OF DELIVERY DETAILS FOR THE INITIATED INITIATED ORDER ADVICE TRADE SCHEDULE UPDATE VENDOR PROMOTION PROMOTION VENDOR PACKAGING DEBIT MERCHANDISE STORE STORE PROFILE SALES PLAN PROMOTIONS LIST NOTES HIERARCHY PROMOTIONS LAYOUTS AMENDMENTS SUPPLIER SUPPLIER NEW CREDIT REBATES & GANDOLA INVOICE DELIVERY OTB PLAN PRODUCT FILL RATES NOTES DISCOUNTS HIRE SUBMISSION CALENDAR INTRODUCTION STATEMENT PRODUCT ASN/ CONTRACTS & BUSINESS CAMPAIGN FILL RATE OF DETAILS SHIPMENTS DOCUMENTS REVIEW BOOKINGS DISCREPANCY ACCOUNTS AMENDMENT PRICE LABEL VENDOR REVIEW & PROMOTION AND MARKETING RECEIPTS COST PRINTING SCORE CARD CALENDAR AMENDMENT OUT OF STOCK RETURN TO ADVISORY BY VENDOR VENDOR OBSOLETE STOCK ADVISORY ROLE BASED PENDING SEARCH MY STORE USER INFORMATION CHAT BOX MY ALERTS DASHBOARD TASKS & ACT MESSAGES LISTING PROFILES CALENDAR ADVANCED PROCESS KPI – VENDOR SPACE SALES INVENTORY PROMOTIONS ASSORTMENT FINANCE PO, PRODUCT ANALYTICS PERFORMANCE ANALYTICS PROMOTIONS 23
  • 24. Real life Business Benefits • Purchase order corrections reduced by 15% • Supplier led promotions increased by 30% • Vendor fill rate enhanced by 5% • OOS during promotion reduced by 15% • New Vendor Registration time reduced by 70% • New product introduction time reduced by 50% 24
  • 25. Thank You 25