Remember that your users are not coming to your website in the same way you might have designed your hierarchy – they are not necessarily visiting your home page, then clicking on links to go other pages from your gateway page (so the three-click rule really doesn’t apply) – they are coming through search engines in most cases, so it’s important that you play close attention to the look and feel of all the pages on your site no matter which level they are at and not just your homepage. Give your audience context – they should know immediately which department’s page they are on and that is where headlines come into play.
Inclusive excellence doesn’t mean much to a prospective student, the general community or people outside of academia. Even within academic circles it could mean different things. So, why not use something more intuitive like diversity, which most people sort of understand. Be accurate – make sure that Feb. 10 is a Friday and not a Saturday in the event information you posted. Don’t post incomplete or incorrect information.
