Breaking the chain of standard online analytics
How to overcome common Google Analytics limits by using Googles BigQuery and DataStudio.
Everybody loves Google Analytics: It’s free, it has more functions than anyone would ever use, it’s easy to set up and even easier to use. But still, when going beyond the standard implementation it has certain limits.
Many of those limits can be overcome simply by using additional tools, which can be set up and used even with a minimal budget and just a little coding effort.
Tobias presents you how to set up insightful reports in Google DataStudio by using Google Analytics Data in Google BigQuery.
The basic set-up: A process to export your data into Google BigQuery + a few simple SQL statements to read the exports in Google DataStudio.
The challenges: Cross-Account Reporting, Custom Grouping of Everything, Organic Keyword Data, Profits instead of Revenues, user-centric reports, offline marketing activity.