11 Hottest Trends of 2011 by McCann Worldgroup BANGKOK – THAILND – (January 11, 2011) - McCann Worldgroup Thailand (MW) – through its research tool McCann Pulse, has recently released a new study that looks ahead in 2011, spotting and forecasting the next greatest trends that shape creative values of consumer mindset around the globe, explore the new arrays of consumer engagement and inspire the power of imaginations into excitement. The study, 11 for 2011, found that consumers in the year to come are more always-on, empowered, and ready to embrace new changes at all times. Understanding what the future holds for them has never been more essential and thus MW has identified 11 consumer trends to watch in 2011 and beyond.