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ingenin
                                                               .COM	
  




Insurance Telematics - USA

         ‘Smart’phones


                 Manjit	
  Rana	
  –	
  Co-­‐Founder	
  Ingenin	
  
‘our’



         let	
  me	
  invite	
  you	
  to	
  
        what	
  is	
  (probably)	
  the	
  
        most	
  amazing	
  story	
  of	
  
                  our	
  >me	
  




                                     Copyright Ingenin UK LLP 2012	
  
However,	
  we	
  must	
  begin	
  
at	
  Chapter	
  2	
  and	
  miss	
  all	
  
 the	
  intro	
  bits	
  (story	
  for	
  
really	
  began	
  a	
  couple	
  of	
  
          years	
  ago)	
  




                                Copyright Ingenin UK LLP 2012	
  
Our	
  story	
  is	
  called	
  
 ‘Smartphones	
  are	
  Made	
  
 for	
  Insurance’	
  but	
  could	
  
    easily	
  have	
  been…	
  
   ‘smartphones	
  make	
  
insurance	
  a	
  piece	
  of	
  cake’	
  




                              Copyright Ingenin UK LLP 2012	
  
In	
  our	
  story	
  all	
  
characters	
  and	
  events	
  
   are	
  true	
  to	
  life	
  




                         Copyright Ingenin UK LLP 2012	
  
Earlier	
  edi>ons	
  of	
  our	
  
    Smartphones are made for FUN
                                     story	
  are	
  best	
  sellers	
  
SMARTPHONES ARE MADE FOR COMMERCE
                                        the	
  world	
  over	
  

    SMARTPHONES ARE MADE FOR

      MAKING FRIENDS

Smartphones are made for BANKING



                                                                 Copyright Ingenin UK LLP 2012	
  
‘Smartphones	
  are	
  
Made	
  for	
  Insurance’	
  




                                Copyright Ingenin UK LLP 2012	
  
To	
  your	
  customers,	
  
the	
  smartphone	
  is	
  
  likely	
  the	
  most	
  
aLrac>ve	
  personal	
  
device	
  ever	
  made.	
  	
  




                        Copyright Ingenin UK LLP 2012	
  
Personal
        customer	
  interac>on	
  with	
  digital	
                           Digital
      services	
  and	
  devices	
  via	
  smartphones	
                    Ecosystems
                                                                             or ‘PDE’s’
       will	
  con>nue	
  to	
  explode	
  2013-­‐2015	
  
                                         these	
  interac5ons	
  form	
  

Copyright Ingenin UK LLP 2012	
  
This	
  is	
  what	
  a	
  typical	
  
 Driver	
  PDE	
  looks	
  Like	
  
 (i.e.	
  the	
  mobile	
  data	
  
services	
  we	
  use	
  in	
  cars)	
  




                                 Copyright Ingenin UK LLP 2012	
  
Examples	
  of	
  smartphone	
  
 services	
  trying	
  to	
  get	
  our	
  
aLen>on	
  and	
  become	
  part	
  
     of	
  our	
  Driver	
  PDE	
  
DESIRABILITY	
  


             5/10	
  
                                      USEABILITY	
  

                                                         How	
  do	
  these	
  new	
  
                                      5/10	
            smartphone	
  services	
  
           LONGEVITY	
                                  perform	
  for	
  drivers?*	
  
            3/10	
  
                                    EFFECTIVENESS	
  


                                      5/10	
  
Copyright Ingenin UK LLP 2012	
                                       *Ingenin	
  Research	
  2012	
  
BETTER	
  	
  
               PRICING	
  

             7/10	
                    COST	
  
                                    REDUCTION	
  
                                                      How	
  do	
  these	
  new	
  
                                    4/10	
           smartphone	
  services	
  
             FRAUD	
                                perform	
  for	
  insurers?*	
  
           REDUCTION	
  

            4/10	
  
                                    CUSTOMER	
  
                                    RETENTION	
  

                                    3/10	
  
Copyright Ingenin UK LLP 2012	
  
                                                                  *Ingenin	
  Research	
  2012	
  
So…	
   crea>ng	
  effec>ve	
  smartphone	
  services	
  for	
  insurers…	
  




                      ‘must	
  begin	
  and	
  end	
  by	
  
                      suppor>ng	
  the	
  needs	
  of	
  
                       drivers	
  of	
  every	
  type’	
  
                                                                 Copyright Ingenin UK LLP 2012	
  
‘must	
  begin	
  and	
  end	
  by	
  combining	
  driver	
  
science,	
  inven>ve	
  use	
  of	
  smartphone	
  tech	
  
and	
  deep	
  knowledge	
  of	
  insurer	
  challenges’	
  

                                                                 Copyright Ingenin UK LLP 2012	
  
‘must	
  begin	
  and	
  end	
  by	
  crea>ng	
  services	
  that	
  
 genuinely	
  and	
  naturally	
  work	
  for	
  drivers	
  as	
  
 part	
  of	
  their	
  evolving	
  driver	
  PDE	
  and	
  deliver	
  
           measurable	
  value	
  for	
  insurers’	
  
                                                                     Copyright Ingenin UK LLP 2012	
  
Thoughts…	
  
    For	
  Effec>ve	
  Solu>ons	
  
  Design	
  to	
  AVOID	
  driver	
  distrac>on	
  –	
  
  use	
  non	
  visual	
  communica>on	
  
  where	
  possible	
  


  Design	
  a	
  system	
  which	
  RESPONDS	
  
  to	
  the	
  driver	
  and	
  driving	
  
  circumstances	
  –	
  automate	
  where	
  
  possible	
  


  Design	
  for	
  USE	
  –	
  Apps	
  installed,	
  
  kept	
  and	
  used	
  must	
  deliver	
  
  immediate	
  and	
  future	
  value	
  


  Design	
  for	
  the	
  FUTURE	
  –	
  easier	
  to	
  
  evolve	
  a	
  driver	
  solu>on	
  rather	
  than	
  
  replace	
  it	
  
                                                            Copyright Ingenin UK LLP 2012	
  
DriveGen




           Copyright Ingenin UK LLP 2012	
  
In the UK, delayed FNOL and poor scene of
incident data costs insurers £100’s of millions



Insurers have tried countless ways to address
           this massive challenge


 We are working with leading insurers to help
them solve a big portion of this challenge with
        their customers’ smartphones


 DriveGen is a good example of applying the
principles already outlined to provide value to
          drivers and their insurers



                                      Copyright Ingenin UK LLP 2012	
  
“An effective solution must generate, record and
                              communicate to an insurer (me), timely and
                                accurate scene-of-accident intelligence”




                                                            DriveGen

                                                                     •  DriverPro	
  
                                                                     •  DriverSOS	
  
                                                                     •  Incident	
  
                                                                        analysis	
  



                               Via	
  the	
  MIQAR	
  Scene	
  of	
  Accident	
  repor>ng	
  plaborm	
  


Copyright Ingenin UK LLP 2012	
  
                                                                                                           ingenin
                                                                                                                .COM	
  
“Watson, what probable methods can help an
                      insurer take control of a customers’ motor 
                      claim at the point and time of an incident?”

      CHALLENGES:

        1.  Be first to take control of a customers’ claim
        2.  Gather accurate intelligence relating to the incident

     The MIQAR system:
       •  MIQAR	
  or	
  ‘Mobile	
  Intelligent	
  Quick	
  Accident	
  Repor>ng’	
  
       •  MIQAR	
  services	
  integrated	
  with	
  the	
  DriveGen	
  smartphone	
  App	
  
       •  When	
  an	
  accident	
  occurs,	
  DriveGen	
  alerts	
  the	
  insurer	
  and	
  
          provides	
  the	
  insurer	
  with	
  analysis	
  of	
  the	
  incident	
  

                               Interpreting accident reporting, a problem worthy of the great Mr. Holmes




Copyright Ingenin UK LLP 2012	
  
                                                                                                           ingenin
                                                                                                                .COM	
  
OVER	
  TO	
  YOU…	
  




                         Copyright Ingenin UK LLP 2012	
  
Thank
                            You


Copyright Ingenin UK LLP 2012	
  
                                    ingenin
                                         .COM	
  

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Insurance Telematics USA - Chicago

  • 1. ingenin .COM   Insurance Telematics - USA ‘Smart’phones Manjit  Rana  –  Co-­‐Founder  Ingenin  
  • 2. ‘our’ let  me  invite  you  to   what  is  (probably)  the   most  amazing  story  of   our  >me   Copyright Ingenin UK LLP 2012  
  • 3. However,  we  must  begin   at  Chapter  2  and  miss  all   the  intro  bits  (story  for   really  began  a  couple  of   years  ago)   Copyright Ingenin UK LLP 2012  
  • 4. Our  story  is  called   ‘Smartphones  are  Made   for  Insurance’  but  could   easily  have  been…   ‘smartphones  make   insurance  a  piece  of  cake’   Copyright Ingenin UK LLP 2012  
  • 5. In  our  story  all   characters  and  events   are  true  to  life   Copyright Ingenin UK LLP 2012  
  • 6. Earlier  edi>ons  of  our   Smartphones are made for FUN story  are  best  sellers   SMARTPHONES ARE MADE FOR COMMERCE the  world  over   SMARTPHONES ARE MADE FOR MAKING FRIENDS Smartphones are made for BANKING Copyright Ingenin UK LLP 2012  
  • 7. ‘Smartphones  are   Made  for  Insurance’   Copyright Ingenin UK LLP 2012  
  • 8. To  your  customers,   the  smartphone  is   likely  the  most   aLrac>ve  personal   device  ever  made.     Copyright Ingenin UK LLP 2012  
  • 9. Personal customer  interac>on  with  digital   Digital services  and  devices  via  smartphones   Ecosystems or ‘PDE’s’ will  con>nue  to  explode  2013-­‐2015   these  interac5ons  form   Copyright Ingenin UK LLP 2012  
  • 10. This  is  what  a  typical   Driver  PDE  looks  Like   (i.e.  the  mobile  data   services  we  use  in  cars)   Copyright Ingenin UK LLP 2012  
  • 11. Examples  of  smartphone   services  trying  to  get  our   aLen>on  and  become  part   of  our  Driver  PDE  
  • 12. DESIRABILITY   5/10   USEABILITY   How  do  these  new   5/10   smartphone  services   LONGEVITY   perform  for  drivers?*   3/10   EFFECTIVENESS   5/10   Copyright Ingenin UK LLP 2012   *Ingenin  Research  2012  
  • 13. BETTER     PRICING   7/10   COST   REDUCTION   How  do  these  new   4/10   smartphone  services   FRAUD   perform  for  insurers?*   REDUCTION   4/10   CUSTOMER   RETENTION   3/10   Copyright Ingenin UK LLP 2012   *Ingenin  Research  2012  
  • 14. So…   crea>ng  effec>ve  smartphone  services  for  insurers…   ‘must  begin  and  end  by   suppor>ng  the  needs  of   drivers  of  every  type’   Copyright Ingenin UK LLP 2012  
  • 15. ‘must  begin  and  end  by  combining  driver   science,  inven>ve  use  of  smartphone  tech   and  deep  knowledge  of  insurer  challenges’   Copyright Ingenin UK LLP 2012  
  • 16. ‘must  begin  and  end  by  crea>ng  services  that   genuinely  and  naturally  work  for  drivers  as   part  of  their  evolving  driver  PDE  and  deliver   measurable  value  for  insurers’   Copyright Ingenin UK LLP 2012  
  • 17. Thoughts…   For  Effec>ve  Solu>ons   Design  to  AVOID  driver  distrac>on  –   use  non  visual  communica>on   where  possible   Design  a  system  which  RESPONDS   to  the  driver  and  driving   circumstances  –  automate  where   possible   Design  for  USE  –  Apps  installed,   kept  and  used  must  deliver   immediate  and  future  value   Design  for  the  FUTURE  –  easier  to   evolve  a  driver  solu>on  rather  than   replace  it   Copyright Ingenin UK LLP 2012  
  • 18. DriveGen Copyright Ingenin UK LLP 2012  
  • 19. In the UK, delayed FNOL and poor scene of incident data costs insurers £100’s of millions Insurers have tried countless ways to address this massive challenge We are working with leading insurers to help them solve a big portion of this challenge with their customers’ smartphones DriveGen is a good example of applying the principles already outlined to provide value to drivers and their insurers Copyright Ingenin UK LLP 2012  
  • 20. “An effective solution must generate, record and communicate to an insurer (me), timely and accurate scene-of-accident intelligence” DriveGen •  DriverPro   •  DriverSOS   •  Incident   analysis   Via  the  MIQAR  Scene  of  Accident  repor>ng  plaborm   Copyright Ingenin UK LLP 2012   ingenin .COM  
  • 21. “Watson, what probable methods can help an insurer take control of a customers’ motor claim at the point and time of an incident?” CHALLENGES: 1.  Be first to take control of a customers’ claim 2.  Gather accurate intelligence relating to the incident The MIQAR system: •  MIQAR  or  ‘Mobile  Intelligent  Quick  Accident  Repor>ng’   •  MIQAR  services  integrated  with  the  DriveGen  smartphone  App   •  When  an  accident  occurs,  DriveGen  alerts  the  insurer  and   provides  the  insurer  with  analysis  of  the  incident   Interpreting accident reporting, a problem worthy of the great Mr. Holmes Copyright Ingenin UK LLP 2012   ingenin .COM  
  • 22. OVER  TO  YOU…   Copyright Ingenin UK LLP 2012  
  • 23. Thank You Copyright Ingenin UK LLP 2012   ingenin .COM