The document discusses incense sticks, which are aromatic materials that release fragrant smoke when burned. It provides information on the incense stick industry in India, including that India has a rich tradition of using incense. It also outlines the cost structure and marketing strategies of a leading Indian incense stick manufacturer, including their community participation programs, focus on different product segments, and export strategies.

1. www.tradeindia.com
Incense Sticks

2. Incense is aromatic biotic
material which releases fragrant
smoke when burned.
The term refers to the material
itself, rather than to the aroma
that it produces.
What is Incense ?

3. 10%
60%
30%
% of total cost
Masala Non-masala
Packaging & Marketing
COST STRUCTURE

4. India has a rich tradition of using incense in
many social and religious activity since time
immemorial. Incense sticks, also known as
agarbathi.India is one the famous country for
use of incense sticks.
Incense In India

5. COMMUNITY PARTICIPATION
PROGRAM
Started in 2004100% growth; annual turnover
300mn
• Tie up s with NGO
• Quality checks and improvement
• Leverages it core strengths
CURRENT
MARKET
STRATEGY
• Product segments
• Favorable natural incense
market
• Recent tie ups with Sify
• Events sponsorship in
Andhra
EXPORT STRATEGIES
• Tie up with Exim Bank for overseas
promotions
• Position as lifestyle product in West
• Supply high quality to mega retailers
• LOC ties with Mega Singapore outlet
ITC’S STRATEGY

6. Here is topnotch incense sticks manufacturers and incense
sticks exporters based in India. The manufactured ranges of
incense sticks companies are known for their durability.Find
More information you can log on to:
http://www.tradeindia.com/manufacturers/incense-sticks.html

7. Here is topnotch incense sticks manufacturers and incense
sticks exporters based in India. The manufactured ranges of
incense sticks companies are known for their durability.Find
More information you can log on to:
http://www.tradeindia.com/manufacturers/incense-sticks.html