Overview of On page and Off Page Optimisation

2. SEO is the activity of optimizing Web Pages or whole
sites in order to make them more search engine
friendly, thus getting higher positions in search results.
SEO is the process of improving the volume or
quality of traffic to a web site from search engines via
search results.
SEO aims to improve rankings for relevant keywords
in search results.

3. Search Engine is a web
application designed to hunt
for specific keywords and
group them according to
relevance.
Search engine is a website
users
use to find
information on World Wide
Web.

4. Crawling
Indexing
Processing
Calculating
Relevancy
Retrieving
results

5. Initial Analysis
Keyword
Research &
Analysis
SERP Reports
Competitor
Analysis
Link Building
SEO
Process
Blogs, Articles
& Press
Releases
Meta Tags
Creation
Social
Bookmarking
SE
Submissions
& Directory
Submissions

6. On-Page
Optimization
Off-Page
Optimization
H1, ALT & Anchor Tags
Optimization
Search engine submission.
Meta Tag Optimization
Social Bookmarking submission.
Content Analysis
Keyword Density
Site Maps
Article submission.
Press release submission.
URL Structure
Robots Optimization
Blog creation & Posting .

7. H1 & H2 HEADING FORMAT
• Applying H1 & H2 Tags in your source, will be helpful for
achieving high ranking
ALT TAGS
• Most sites contain images, it will be advisable to put ALT
Tags for all these images to make sites more Search Engine
Friendly.
• For example <img src=“example.jpg “, alt=“Example
Company”>

8. KEYWORDS RICH ANCHOR TEXT
• Anchor text for both external links and internal links is the
powerful element for Search Engines Positioning.
• For example
• <a href=“http://www.capgemini.com/”>Example
Keyword</a>

9. META TITLE
• Make attractive and easy to understand title tag
META DESCRIPTIONS
• Describe about your business wisely so that surfer understand
well about your business.
META KEYWORDS
• Generate keywords set after research has been done. These
keywords best describe what the surfers searching for

11. RESEARCH ON KEYWORDS
• Find the best keywords that describes your business and products
offered. The most searchable keywords terms by surfers.
IMPROVE KEYWORDS PROMINENCE, DENSITY &
PROXIMITY
• Keywords at the beginning of your page. Total keywords contained
within the total text the closeness between two or more
keywords.

12. A sitemap is a graphical ( visual ) presentation that lists all the
different pages contained within a website.
HTML SITEMAPS
• Displays hierarchically grouped, lists of hyperlinks belonging to all the pages of a website
• Primarily designed for humans
• Site visitors can easily navigate through the website
• Allows search engine spiders to easily find all the hyperlinks to every page on the website
XML SITEMAPS
• List of the different URLs of a website but the list is created using very specific syntax (
i.e. XML ) that all search engines spiders are trained to understand with ease
• Informs search engine spiders about the different URLs of the website in a language they
understand
• Accelerates search engine indexing

13. Keep it Short
Use static URLs
Stick with a single URL format
throughout the site
Descriptive URLs are Better
than Numbers
ROBOTS OPTIMIZATION
URL STRUCTURE
Describe Your Content
Robots.txt is a text file you
put on your site to tell search
robots which pages you
would like them not to visit.
Can be used for blocking bad
robots
Should be placed in main
directory so that the user
agents will not be able to find
it and index the whole site
Avoid indexing of unwanted
pages

14. Search engine submission is how a webmaster submits a web site
directly to a search engine
e.g. http://www.freewebsubmission.com/

15. Social bookmarking is a way for people to
store, organize, search, and manage
“bookmarks”
of
webpage's.
These
bookmarks are usually public, and can be
viewed by other members of the site where
they are stored
Benefits of Social Bookmarking
•Increased Traffic
•Increased Visibility & Branding
•Get more Links
Examples:
•http://hwww.digg.com
•https://delicious.com/

16. Article submission allows the users
to submit their articles to the
article directories and have live
links in the author resource box
Most popular and one of the
oldest link building methods
Allow visits to your website
through article submissions
Increase your organic traffic count

17. A well-written press release should contain
embedded links to key web pages on your
site. When it is distributed through a press
release distribution service & posted on
numerous third-party websites and blogs, it
will give powerful back links to your site.
This means those links serve as a link signal
for the major search engines and elevate
your search visibility for your website.
Tips:
•Press release should be newsworthy
•Clearly define your goals and target
audience
•Focus on getting your keywords in first two
paragraphs

18. Blog Submission and Blog Posting
is one of the most popular and
efficient method to boost search
engine ranking and create back
links to optimize your website on
the top search engines of the
world
Benefits
Increase traffic to your Blog
Visitors from Blog Directory
Increase organic traffic from search engines
Page rank Increment
Blog will be submit under right category and get the
result through keywords in search engines
Brand Name Reputation

19. LINK POPULARITY
• Link Popularity refers to the number of links pointing to
our site from other sites on the Web.
• Link building is one of the most important factors in getting
top placements on the major search engines
LINK IMPORTANCE
• Inbound links are one of the most important factors for
getting a high keyword ranking
• Most search engines rank their search result based on the link
popularity from the site
• Not only quantity of links, but the quality of links is also
important

20. INBOUND LINKS
• A Link from a site outside of your website.
• Inbound links means send visitors to your site
OUTBOUND LINKS
• A link to a site outside of your site
• Outbound links means send visitors away from your site.

21. Quality of inbound links
Rate of new inbound links
Internal link popularity
Quality of outbound links
Quality of Content
Hierarchy of site navigation
Age of domain
Frequency of updates

22. Black Hat SEO
White Hat SEO
• Conforms to search
engine designs and
involves no deception
• Approved by search
engines.
• Results last a long
time.
• Techniques used to
get higher search
rankings in an
unethical manner.
• Disapproved by search
engines.
• Site is eventually
banned, de-indexed or
penalized through
lower rankings