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Entrepreneur’s Social Responsibility (ESR):
An Engine of Innovation for creating new
dimension to serve the society.

Dr. ...
Objectives & Methodologies
 Objectives :

(1) To understand the meaning of Entrepreneur’s Social
Responsibility (ESR).
(2...
Entrepreneur’s Social Responsibility Introduction
 It combines the entrepreneurship with a mission to serve the

society
...
Need for ESR to the Society
Does ESR benefit the Society?
 entrepreneurs create value by shifting the resources of the
so...
Implementation of ESR

Set Goals
Decide on the Cause
Partner with a organization
Formulation of Program
Involve Employees ...
Implementation of ESR
 Set goals:
 What do you want to achieve?

 What do you want your business to achieve?
 Do you w...
Implementation of ESR
 Choose a non-profit or other organization as partner:
 Find the group, and make sure it’s sound, ...
Few Areas for ESR’s


Entrepreneurs can find non profit pharmaceutical company
that works to ensure that the poor should ...
Conclusion
Entrepreneur’s
•

Will realize that they have gained self-esteem

•

will feel good by “giving back to society”...
Thank You
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Entrepreneur’s social responsibility (esr)

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Entrepreneur’s Social Responsibility (ESR)
After Globalization, it is the age of entrepreneurs and we now live in this age, where Entrepreneurs have a distinctly important role to play in the development of the society. In order to enjoy the full benefits of economy the entrepreneurs have to think beyond the economic aspect and look into the other areas like social, environment and cultural and try to help(the society) in their development. Society has to be taken care of by serving it and uplifting the socially underprivileged section. Serving the society by Entrepreneurs has to considered that serving or doing something good to the society is their responsibility, therefore a new dimension of entrepreneur concept has to be evolved, this slide attempts in bringing out the new concept of Entrepreneur’s Social Responsibility (ESR). The ESR has to focus on the underprivileged and neglected people of the society, transformation of the benefit to these sections will help in uplifting the society in turn will be beneficiary to the business. ESR will help entrepreneurs to be successful and this would make a difference in operating their business

Veröffentlicht in: Bildung, Business, Wirtschaft & Finanzen
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Entrepreneur’s social responsibility (esr)

  1. 1. Entrepreneur’s Social Responsibility (ESR): An Engine of Innovation for creating new dimension to serve the society. Dr. S.MANIKANDAN Assistant Professor PG. & Research Dept. of Commerce Guru Nanak College, Chennai– 600 042. Mobile : +91 98842 84092
  2. 2. Objectives & Methodologies  Objectives : (1) To understand the meaning of Entrepreneur’s Social Responsibility (ESR). (2) To know how the impact of Entrepreneur’s Social Responsibility (ESR) on the society. (3) To understand the role of young Entrepreneurs in serving the society. (4) To suggest certain areas where Entrepreneur’s social responsibility can be concentrated. (5) To highlight the how ESR helps the society. (6) To formulate few steps to make ESR work.  Methodologies: (1) Nature of study : Descriptive Analysis (2) Data Source : Primary
  3. 3. Entrepreneur’s Social Responsibility Introduction  It combines the entrepreneurship with a mission to serve the society  Entrepreneurship is not only limited to starting business for profit but also should combine notions of innovation, changes, opportunities and resources along with social responsibility.  this evolution of ESR has to be considered as a new entrepreneurial culture among youth and it has to be seen in a different and new dimension  ESR ensures the better living and improving communities through their social activities; and providing amenities to the poor and the entrepreneurs can develop better impact social interventions to lift
  4. 4. Need for ESR to the Society Does ESR benefit the Society?  entrepreneurs create value by shifting the resources of the society from lower to higher yields  Entrepreneurs practice should be aimed at a sound business practices but should bring a high integrity of their business with that of the society and its needs  An entrepreneur should look beyond the bottom line of monetary benefit and should have a higher sense of responsibility  Entrepreneurs are to be more ambitious by trying to tackle the major issues in the society which requires an immediate attention and bring about changes in the society.
  5. 5. Implementation of ESR Set Goals Decide on the Cause Partner with a organization Formulation of Program Involve Employees and Customers
  6. 6. Implementation of ESR  Set goals:  What do you want to achieve?  What do you want your business to achieve?  Do you want really serve the society?  Enhance your business’s image?  Decide for what cause you want to be associated with for?  Considering all the option: children the environment, senior citizens, homeless people, people with disabilities – this list goes on. You might want to consider a cause that fits in with your product or service.
  7. 7. Implementation of ESR  Choose a non-profit or other organization as partner:  Find the group, and make sure it’s sound, geographically convenient and willing to cooperate with you in developing a developing a partnership.  Chart a program and indicate to the partner:  Chart out what you plan to accomplish, also include indicators that will measure the program’s success in tangible terms.  Make your customers and employees involved:  Get employees involved from the beginning; tell your customers that you are doing something good. Get customers involved too, by asking them to buy your products and certain margin would go to the needy. Make it easy for the customers to do
  8. 8. Few Areas for ESR’s  Entrepreneurs can find non profit pharmaceutical company that works to ensure that the poor should be access to important drugs for some diseases which kills people who do not have the ability to pay for.  Many young people loose sight during the productive years. This can be seen as an emergency issue and the entrepreneurs can help this section of people.  Entrepreneurs can look into the area of homeless shelter and can join hands with NGOs help them in this issue.  Entrepreneurs can help in making arrangement for visiting medical specialist volunteers for health checkup and also provide training to local people regarding first aids.
  9. 9. Conclusion Entrepreneur’s • Will realize that they have gained self-esteem • will feel good by “giving back to society” • will feel they are new and recognized entrepreneurs for being socially responsible • can work with a passion • Will be more successful in their business and will make a difference in the way
  10. 10. Thank You

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