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[Type text]
MISSION STATEMENT
STRATEGIC SALES
MANAGEMENT
ALL B TO B SALES SITUATIONS
BY
DIRECTION ONE CONSULTING
TOOL 1 - DEVELOPING A MISSION FOR THE BUSINESS
In the last five years, think back to the best customers that we have
done ...
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Mission statement strategic sales management - b to b

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A Mission statement for a business helps the business focus its efforts into only serving those customers who benefit by the special capabilities that we possess. It is an insecure business without a clear mission that goes running after any and every market opportunity out there.

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Mission statement strategic sales management - b to b

  1. 1. [Type text] MISSION STATEMENT STRATEGIC SALES MANAGEMENT ALL B TO B SALES SITUATIONS BY DIRECTION ONE CONSULTING
  2. 2. TOOL 1 - DEVELOPING A MISSION FOR THE BUSINESS In the last five years, think back to the best customers that we have done business with, work that we did that was most satisfying for us. Write their names and the kind of business we did with them: _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ Now discuss, what was common across these customers? Eg owner has a quality orientation, etc. Now list down below what do we look for in an Ideal Customer for us? _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ Next discuss, what was the impact of our product / service on the customers? What did it achieve? Eg save costs, reduce process time, increase design capability, etc. _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ Our Mission: Is to keep on making this difference to our customer and his business. Our mission is ___________________________________________________________ ___________________________________________________________ Our sales process should ensure that we invest our sales time only with such prospects where we can achieve our mission.

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