1. MARKETING APPLICATIONS & PRACTICES
MARK CLASSES
… A Remarkable Choice
Presented to:
Prof. Yasmin Singaporewala
Presented by:
PRANALI BANGAL 64
SWAGAT BARE 65
MANEESHA PATEL 96
NAMITA RAINA 106
RAJU PATEL 114
2. FIRM PROFILE:
Name: MARK CLASSES
Place: Arthur Road, Mumbai
Company Business:
o It is basically a coaching classes.
o Provides education from S.S.C. to M.Com
o Provides Computer courses like Tally, DTP, Web
Designing etc.
o Partnership Firm (3 Partners)
o Have authorization of 4 Open Universities
MISSION & VISION
3. MARKETING…
(A) SEGMENTATION:
Geographic (Local)
Demographic (Age, Gender, Income, Occupation)
(B) TARGET:
Students (15-25 age group)
Working Professionals
(C) POSITIONING:
As a remarkable choice
4. Continue…
Product : Offer Coaching
Price : Penetration… (Rs. 7,000-25,000/-)
Various other Pricing strategies:
Bundled pricing strategy
Discounted pricing strategy
Place : Arthur Road
Promotion :
Pamphlet Distribution
Advertisement in Newspapers
Banner Ads at Bus stops & railway stations
Promotion in various college events`
5. FINANCE:
Estimated volume of Funds: Rs. 1.20 Cr.
Sources of Funds:
Admissions
Returns on Investments
What is done with profit?
Equal distribution among partners
Investments in various schemes for future returns
6. Human Resource Management:
a.Total staff :
52 staffs (including teachers, admin, and peons).
b. Age group :
between (20 to 40 years)
c. Skilled/ semi skilled staffs :
Skilled personnel for teaching, admin & paper
checking
Semi skilled for supervision & as peons.
d. Salary structure:
Basic Salary + T.A. (ranges between 5000 to 30,000 p.m.)
7. Continue…
e. Recruitment.
f. Education qualifications.
g. Job Design & Job Specification:
A) Job Design:
i) For teachers:
2 hours lectures twice in a week.
Salary depends upon the no. of lectures takes
ii) For other staffs:
9 hours duty.
Convincing admissions
Keeping daily records of students etc.
B) Job Specification:
C) LEGAL REQUIREMENTS:
8. Continue…
h. Shifts: 2 shifts
i. Internal communication:
Both up/down and side-to-side within an
organization is done as follows:
One-on-one meetings
Staff/team meetings
Emails
Open Door policy
j. Motivational measures taken:
incentives, bonus, extra pay on overtime etc.
k. Training:
- On the job training is provided.
9. Problem faced by firm:
The main problem which is being faced by the
firm is low admissions for FY/SY/TYB.Com.
Reasons:
We found that the main reason behind this problem
is availability of various other degree courses such as
BAF, BMS, BBI, BMM etc.
Also in that particular area there is stiff competition
in the same industry.
Recommendations:
The firm should expand its business and should
start with the above degree courses.
The advertisement is not done time to time so it
should be checked.
