1. We’re a highly disruptive multimedia business that serves one of the world’s
most passionate consumer enthusiast markets… the world’s 60 million guitarists.
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2. Many people think being in the music business is a really bad idea.
"The music business is a cruel and shallow
money trench, a long plastic hallway where
thieves and pimps run free, and good men
die like dogs. There's also a negative side.“
- Hunter S. Thompson
Father of “Gonzo” Journalism,
Author Fear and Loathing in Las Vegas
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3. Fortunately, our experience has been very different!
We just completed our fourth year of operation and now reach the
largest global audience of guitar enthusiasts… over 2 million every
month… through 8 discrete magazine delivery platforms.
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4. 2008 2009 2010 2011
Premier Guitar
Magazine circulation (print) 25,000 25,000 25,000 32,232
Magazine circulation (digital) 21,093 35,741 57,018 90,012
Share of market (units/pages) 28% 31% 32% 40%
Website traffic 182,710 405,607 727,363 1,144,836
Guitar Player
Magazine circulation 132,134 113,336 102,214 95,505
Share of market (units/pages) 28% 28% 25% 30%
Website traffic NA 94,019 110,671 100,186
Guitar World
Magazine circulation 242,642 203,338 187,789 155,033
Share of market (units/pages) 29% 25% 28% 20%
Website traffic NA NA 1,146,617 1,103,368
Acoustic Guitar
Magazine circulation 66,665 60,341 59,383 51,000
Share of market (units/pages) 16% 15% 15% 10%
Website traffic NA NA 32,349 54,186
In just 4 years we’ve captured not only the largest audience, but have also taken the advertising share of market lead
against 3 print centric legacy competitors that have each been publishing for more than 30 years.
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5. What’s Our Secret Sauce?
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6. • “Digital First” Technology
• Editorial Integrity
• Continuous Content Creation
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7. Disseminate Content Through Multiple Channels
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8. Leverage Social Media Channels for Traffic;
Engagement; and Branding
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9. What’s New?
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10. Monetizing our large audience through new products and services.
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11. Selling tablet subscriptions and single copies.
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12. Selling products and services.
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13. Events… paid weekend fan camps in major markets…
virtualized for after event sales.
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14. Penetrating a larger portion of the total potential reader market
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15. A new content aggregation portal.
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16. Video Publishing
Internet Mediated
• Conventional network
• Reach larger, more casual
segment of the enthusiast
market
• Drives sales of other
existing products & services
• Monetize non-endemic
advertisers (apparel, tech,
beer/liquor, automotive)
• Installed viewer base
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17. Broadcast/webcast
• Pilot for Discovery Channel
• PGTV
• Syndicated radio
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18. Thank You!
Happy to answer questions.
Peter F. Sprague
peters@premierguitar.com
p: 319.447.5551
F: 319.447.5599
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