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Live Reporting
Mandy Jenkins    @mjenkins
    #CTSocial, May 2012
Why We Go Live

Immediacy
Tracking a long-term story
Traffic
Community engagement
Saving time writing for various
formats
Liveblogging Situations
Breaking story
Meeting
Event (festival, march, concert)
Trial
Daylong (Election Day, weather)
Sporting event
Reporting long-term stories
Liveblogging prep

Get names, titles in advance
when possible
Set scene & your role
Describe your
circumstances, vantage point: At
event, watching on TV, curating
tweets
Try It Now:
 #CTSocial
Live Tweeting

Mix play-by-play with context, background
Pass on quotes, who is there, add in
photos
Use tweets as your notes for later
Note significant pauses and stops
Check facts before you hit “tweet”
Take questions, respond when possible
What Livetweeting Can Do

Feed tweets into your site in place of a
breaking story
Serve your audience on social media –
and reach a new one
Helps staff communicate
Start writing a story in-office from
reporters’ live tweets
Say what you don’t know
Link to fresh content
More Live Reporting Formats

Updates in (time-stamp, reverse-chron
order) in your blog or story template
CoveritLive
Livestream/Video Chat
Video/Chat Options

 Ustream
 Livestream
 Qik
 Google+ Hangouts on Air

Couple it with a liveblog or chat format to
take questions or include text
Tips, techniques

Short, frequent takes
Liveblog becomes notebook for story
Promote before, during and replays
Curate live tweets to be viewed later
Live Coverage Team
Develop a hashtag (if there isn't one) and
be sure everyone uses it
If your staff is tweeting, pull in their tweets
to your site
Determine who posts and edits the liveblog
Get photogs aboard early
Team Liveblog Roles

Play-by-play
Commentary
Live-tweet (#nocalsocial)
Find & add links for context
Photos and video
Moderate questions, comments
Live Chat Tools

CoveritLive/ScribbleLive
Your existing blogging platform
Twitter
Live Chat Technique
Panelists need not be in person
You approve questions
Add in polls, links for background
(prepare in advance)
Group related questions together
Preview questions coming up
Live Chat Ideas
Newsmakers, politicians
Host chat w/ community bloggers
(dining, sports, entertainment)
Reporters on recent big stories, recurring
issues, topics of expertise
Twitter Chats

Set time, promote it to followers long in
advance
Take questions in advance
Use a hashtag to tie tweets together
Choose questions to answer, retweet
them with order ID. Ex: Q1
Preface answer with corresponding
answer (A1)
THANKS!
   Mandy Jenkins
mjenkins@digitalfirstmedia.com
          @mjenkins
 Blog: Zombiejournalism.com
    These slides & more at
 slideshare.net/mandyjenkins

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Live Reporting, Live Blogging and Live Chats

  • 1. Live Reporting Mandy Jenkins @mjenkins #CTSocial, May 2012
  • 2. Why We Go Live Immediacy Tracking a long-term story Traffic Community engagement Saving time writing for various formats
  • 3. Liveblogging Situations Breaking story Meeting Event (festival, march, concert) Trial Daylong (Election Day, weather) Sporting event Reporting long-term stories
  • 4. Liveblogging prep Get names, titles in advance when possible Set scene & your role Describe your circumstances, vantage point: At event, watching on TV, curating tweets
  • 5.
  • 6. Try It Now: #CTSocial
  • 7. Live Tweeting Mix play-by-play with context, background Pass on quotes, who is there, add in photos Use tweets as your notes for later Note significant pauses and stops Check facts before you hit “tweet” Take questions, respond when possible
  • 8.
  • 9. What Livetweeting Can Do Feed tweets into your site in place of a breaking story Serve your audience on social media – and reach a new one Helps staff communicate Start writing a story in-office from reporters’ live tweets
  • 10.
  • 11.
  • 12. Say what you don’t know
  • 13. Link to fresh content
  • 14. More Live Reporting Formats Updates in (time-stamp, reverse-chron order) in your blog or story template
  • 17. Video/Chat Options Ustream Livestream Qik Google+ Hangouts on Air Couple it with a liveblog or chat format to take questions or include text
  • 18. Tips, techniques Short, frequent takes Liveblog becomes notebook for story Promote before, during and replays Curate live tweets to be viewed later
  • 19. Live Coverage Team Develop a hashtag (if there isn't one) and be sure everyone uses it If your staff is tweeting, pull in their tweets to your site Determine who posts and edits the liveblog Get photogs aboard early
  • 20. Team Liveblog Roles Play-by-play Commentary Live-tweet (#nocalsocial) Find & add links for context Photos and video Moderate questions, comments
  • 21. Live Chat Tools CoveritLive/ScribbleLive Your existing blogging platform Twitter
  • 22. Live Chat Technique Panelists need not be in person You approve questions Add in polls, links for background (prepare in advance) Group related questions together Preview questions coming up
  • 23. Live Chat Ideas Newsmakers, politicians Host chat w/ community bloggers (dining, sports, entertainment) Reporters on recent big stories, recurring issues, topics of expertise
  • 24. Twitter Chats Set time, promote it to followers long in advance Take questions in advance Use a hashtag to tie tweets together Choose questions to answer, retweet them with order ID. Ex: Q1 Preface answer with corresponding answer (A1)
  • 25. THANKS! Mandy Jenkins mjenkins@digitalfirstmedia.com @mjenkins Blog: Zombiejournalism.com These slides & more at slideshare.net/mandyjenkins

Editor's Notes

  1. Talk about HuffPost and TBD liveblog approach
  2. Ask, get a program CONFIRM SPELLING
  3. Cite long Beach example, or Reds parade coverage