4. Liveblogging prep
Get names, titles in advance
when possible
Set scene & your role
Describe your
circumstances, vantage point: At
event, watching on TV, curating
tweets
7. Live Tweeting
Mix play-by-play with context, background
Pass on quotes, who is there, add in
photos
Use tweets as your notes for later
Note significant pauses and stops
Check facts before you hit “tweet”
Take questions, respond when possible
8.
9. What Livetweeting Can Do
Feed tweets into your site in place of a
breaking story
Serve your audience on social media –
and reach a new one
Helps staff communicate
Start writing a story in-office from
reporters’ live tweets
17. Video/Chat Options
Ustream
Livestream
Qik
Google+ Hangouts on Air
Couple it with a liveblog or chat format to
take questions or include text
18. Tips, techniques
Short, frequent takes
Liveblog becomes notebook for story
Promote before, during and replays
Curate live tweets to be viewed later
19. Live Coverage Team
Develop a hashtag (if there isn't one) and
be sure everyone uses it
If your staff is tweeting, pull in their tweets
to your site
Determine who posts and edits the liveblog
Get photogs aboard early
22. Live Chat Technique
Panelists need not be in person
You approve questions
Add in polls, links for background
(prepare in advance)
Group related questions together
Preview questions coming up
23. Live Chat Ideas
Newsmakers, politicians
Host chat w/ community bloggers
(dining, sports, entertainment)
Reporters on recent big stories, recurring
issues, topics of expertise
24. Twitter Chats
Set time, promote it to followers long in
advance
Take questions in advance
Use a hashtag to tie tweets together
Choose questions to answer, retweet
them with order ID. Ex: Q1
Preface answer with corresponding
answer (A1)
25. THANKS!
Mandy Jenkins
mjenkins@digitalfirstmedia.com
@mjenkins
Blog: Zombiejournalism.com
These slides & more at
slideshare.net/mandyjenkins