Sustainable innovation - 3 types of work

1. town planners settlers pioneers Sustainable Innovation - 3 Types of Work @markusandrezak @ueberproduct http://www.ueberproduct.de

2. “The purpose of business is to create and keep a customer.” “The purpose of business is to create and keep a customer.” Peter Drucker

3. “The purpose of business is to create and keep a customer.” “The purpose of business is to create and keep a customer.” Peter Drucker

4. (I) How much will it cost / will we earn?

5. (II) How will the new product look like?

6. (III) Which new opportunities should we follow & how do we ﬁnd them?

7. But also: I want the NEW shit!

8. Coding Hiring Vision Innovation Compliance Produc- tivity Reliability Infra- structure Security Operations The CTO as decathlete?

9. Because … being stuck …

10. or … growth „with the market“

11. While they want this

12. “The purpose of business is to create and keep a customer.”

13. “The purpose of business is to create and keep a customer.” Fashion Third Place Coffee

14. Understanding the nature of work

15. 3 Horizons by Baghai, Coley, White Horizon 1 0 - 12 months Horizon 2 12 - 36 months Horizon 3 36 - 72 months Current business Generate today’s cash ﬂow High growth business Today’s growth & tomorrow’s cash ﬂow Options growth Options on furture high growth business

16. 3 Horizons by Baghai, Coley, White Horizon 1 0 - 12 months Horizon 2 12 - 36 months Horizon 3 36 - 72 months What will we earn? How will the product look like? Which opportunities, how to ﬁnd?

17. The Knowledge Funnel by Roger L. Martin

18. What we’re good at What we suck at

19. What we’re good at What we suck at imperfect just doing uncertainty perfect, clear talk certainty ambuguity

20. What we’re good at What we suck at Which opportunities, how to ﬁnd? What does the prod look like? What does it cost/earn

21. Evolution Context determines qualities Genesis Custom built Product Utility Uncharted chaotic uncertain unpredictable unstable different exciting future values differentiating Industrialized ordered (linear) known measured stable standard dull low margin essential Model by Simon Wardley

22. Evolution Context determines qualities Genesis Custom built Product Utility Uncharted chaotic uncertain unpredictable unstable different exciting future values differentiating Industrialized ordered (linear) known measured stable standard dull low margin essential Model by Simon Wardley Which opportunities? How to ﬁnd? How will the product look like? What will we earn?

23. A model of how things evolve

24. Bild Pionierpﬂanze Zitat Wiki Pioneers arrive ﬁrst

25. Bild Busch Zitat Wiki K-strategists take over

26. Bild Wald Zitat Wiki Until …climax vegetation

27. Bild Pionier Zitat Wiki Pioneers: Because we can!

28. Bild Siedler Zitat Wiki Settlers: until we can no longer …

29. Bild Stadtplaner Zitat Wiki Town planners: when nothing else helps

30. Pioneers, roaming

31. nice place

32. settling

33. building town

34. town planners settlers pioneers

35. Happiness Kaizen market analysis feedback Trend spotting products Type tactics, machiavellian Method Lean, grinding, success Different types - different qualities Happiness failure bets & intuition uncertainty experiments search (exploration) Type creative, searching Method agile, speed matters most Happiness efﬁciency metrics analysis scientiﬁc models build what is required Type industrial, battles Method six sigma, scaling Model: Simon Wardley

36. Given the nature of work and given the Pioneers, Settler,Town planners … now what does it mean?

37. Commodity Product Custom Built Ubiquity NovelCommon Certainty DeﬁnedUnknown Demand Supply Genesis Product Phases Model: Simon Wardley

38. Commodity Product Custom Built Ubiquity NovelCommon Certainty DeﬁnedUnknown Demand Supply Genesis Modell: Simon Wardley What will we earn?How will the product look like? Which opportunities? How to ﬁnd? Product Phases

39. Visibility Evolution Context determines method Unbekannt chaotisch unsicher unvorhersehbar unstet anders aufregend zukünftige Werte unterscheidend Industrialisiert geordnet (linear) bekannt gemessen stabil standard langweilig geringe Marge essentiell Genesis Custom built Product Utility LSU R&D NPD Integration BPOpt Maintenance Platform Model by Simon Wardley

40. Visibility Evolution Context determines method Unbekannt chaotisch unsicher unvorhersehbar unstet anders aufregend zukünftige Werte unterscheidend Industrialisiert geordnet (linear) bekannt gemessen stabil standard langweilig geringe Marge essentiell Genesis Custom built Product Utility agile / in- strong weak outsourced / six weak strong Lean How will we make money tomorrow? How will the product look like? What will we earn? Model by Simon Wardley

41. Visibility Evolution Context determines method Unbekannt chaotisch unsicher unvorhersehbar unstet anders aufregend zukünftige Werte unterscheidend Industrialisiert geordnet (linear) bekannt gemessen stabil standard langweilig geringe Marge essentiell Genesis Custom built Product Utility How will we make money tomorrow? How will the product look like? What will we earn? Defer alignment, framing crucial Alignment crucial Model by Simon Wardley

42. Visibility Evolution Context determines method Unbekannt chaotic uncertain unpredictable unstable different exciting future values differentiating Industrialisiert ordered (linear) known measured stable standard borring, dull low margin essential Genesis Custom built Product Utility LSU R&D NPD Integration BPOpt Maintenance Platform One size ﬁts all does not work!!! Model by Simon Wardley

43. Common Dysfunctions

44. Pionier Siedler Pioneers Settlers No business

45. Settlers Town- planners No great new stuff

46. Pioneers Town- planners Nothing … but war

47. Pioneers Town- planners Gartner / Bi-Modal

48. Bild Kölner Domplatte

49. NichtsLow quality Pioneers Settlers Town- planners

50. The Innovators dilemma is called innovators dilemma not because people are stupid but because it is a dilemma!

51. Miles was good with the trumpet, but not soooo good He revolutionized Jazz 5-6 times with his bands All his band members were never again as good. They all became leaders.

52. The task Pioneers Settlers Town planers ✓ Manage the environments for the three types ✓ Craft preconditions: clarity in strategy

53. Pioneers Settlers Town planners ✓ Protect pioneers and town planners against each other ✓ Support ﬂow of information The task

54. To get this

55. You have to protect this

56. Thanks! Simon Wardley for his Maps and the pioneer, settler, town planner model! http://blog.gardeviance.org

57. Thanks for your time and attention! :)

58. AMA! @markusandrezak @ueberproduct http://www.ueberproduct.de

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