This talk is about why many companies have a hard time discovering and committing to the new. I look at companies on the extreme of doing the new to see what problems they still have and what they do about it. And how they suffer. In the concrete I look at Pixar and how they manage to get a movie into the cinemas as an engaging No. 1 hit in always 4 years, while always starting with a blank page.
From that I derive bliss and some things can help all of us to understand the different nature of work when fining new products and services that will generate money in one or more years time.
This is applying the Lean principles of understanding the nature of work before trying to change things. It is crucial for companies' to understand that innovation is work in an area of high uncertainty where things run differently than in what we are used to. The main task is to 'buy' as much valuable information as cheap as possible, which brings with it total different demands on the work. Speed of learning is more important than quality and perfection.
This needs to be respected in how we approach that type of work and how we staff the projects we are working in. Also, a culture of candor and understanding of failures must be employed.