11
@markusandrezak
@ueberproduct
http://www.ueberproduct.de
Creation & Production combined
#LeanUX14, Friday April 11th
Ma...
22
Some help from Russel Ackoff
„Doing the wrong thing
right is not nearly as
good as doing the right
thing wrong.“
33
Some help from Russel Ackoff
„Continuous
improvement is nowhere
as important as
discontinuous
improvement. Creativity
i...
44
Some help from Russel Ackoff
„You never become a
leader by imitating. You
only become a leader
by leapfrogging those
th...
55
Artefact ArtefactProcess
Artefact
Process
Process
Process
66
Photo: jp.wikipedia.org, CC license
Process
Visualization
77
I am sorry, but
you are not agile
…
Photo: By Guyon Morée from Beverwijk, CC-BY-2.0, via Wikimedia Commons, CC license
88
Non Linearity – Design Thinking
99
Non Linearity – Creative Process (Apple)
1010
Existing Data
& Product
Projection
Extrapolated
Product
Analytical Thinking = Closed System
1111
Abductive Thinking
Research
Vision
Needs
Derived
Product
Abductive Reasoning = Generative
1212
Slide by Jabe Bloom (@cyetain)! Thx!
1313Photo by Annalisa Parisi, CC-BY-3.0 License via Wikimedia Commons
„Use customer input to
gain external
perspective -> ...
1414Photo by Annalisa Parisi, CC-BY-3.0 License via Wikimedia Commons
1515Photo by Annalisa Parisi, CC-BY-3.0 License via Wikimedia Commons
1616Photo by Annalisa Parisi, CC-BY-3.0 License via Wikimedia Commons
1717
The knowledge funnel as glue
Production /
Operational
Excellence
Discovery
1818
ProductionCreation
http://upload.wikimedia.org/wikipedia/commons/4/45/Cynefin_framework_Feb_2011.jpeg
Cynefin = Dynam...
1919
Research = structured inquiry
2020
Generative research
“What are the right / relevant problems?”
4 types of research (by Erika Hall)
2121
Descriptive/Explanatory research
“What are right solutions? Why? How?”
4 types of research (by Erika Hall)
2222
Evaluative research
“Does the solution work?”
4 types of research (by Erika Hall)
2323
Casual research
“Testing the product, watch, observe.”
4 types of research (by Erika Hall)
2525
Interview
Questionnaire Concierge
Prototype
Paper Prototype
LoFi Dummy
Click Dummy
HiFi Dummy
Production
Product
Rese...
2626
Frontend Prototyping
Backend Prototyping
Production Code!
Dev
activities
along the
knowledge
funnel
2727
Production
Creation
2828
2929
Operational Excellence
Creation
Production80%
20%
3030http://www.flickr.com/photos/dullhunk/202872717/
3131
http://www.flickr.com/photos/theredproject/3302110152/
Stephen Bungay
Stephen Parry
Erika Hall
Will Evans
Jabe Bloom
...
3232
@markusandrezak
@ueberproduct
http://www.ueberproduct.de
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Creation & Production combined - the power of connected worlds.

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This talk at the fantastic Lean UX 2014 conference tried to show that we need to be explicit about the fact that along the way to creating great product very different types of work are involved. We need to acknowledge that fact and try to give each type of work the space it needs without constraining it in the wrong way.

Especially, we need more explorative, opening work in the beginning, which brings with it a ll kinds of characteristics we are not used to, like non linearity, high level of uncertainty etc.

At the very end, when offering the product, we require a production mindset, linearity and repeatability to scale the product.

This explains some of the conflicts we hear and some of the contradictions we here in the world of product development. They are contradictions no longer once we start to realize that they reflect different types of work, required in different phases of product discovery -> development.

Very happy for your feedback.

Veröffentlicht in: Design, Technologie, Bildung
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Creation & Production combined - the power of connected worlds.

  1. 1. 11 @markusandrezak @ueberproduct http://www.ueberproduct.de Creation & Production combined #LeanUX14, Friday April 11th Markus Andrezak
  2. 2. 22 Some help from Russel Ackoff „Doing the wrong thing right is not nearly as good as doing the right thing wrong.“
  3. 3. 33 Some help from Russel Ackoff „Continuous improvement is nowhere as important as discontinuous improvement. Creativity is a discontinuity. A creative act breaks with the chain that has come before.“
  4. 4. 44 Some help from Russel Ackoff „You never become a leader by imitating. You only become a leader by leapfrogging those that are ahead of you. And that comes about through creativity.“
  5. 5. 55 Artefact ArtefactProcess Artefact Process Process Process
  6. 6. 66 Photo: jp.wikipedia.org, CC license Process Visualization
  7. 7. 77 I am sorry, but you are not agile … Photo: By Guyon Morée from Beverwijk, CC-BY-2.0, via Wikimedia Commons, CC license
  8. 8. 88 Non Linearity – Design Thinking
  9. 9. 99 Non Linearity – Creative Process (Apple)
  10. 10. 1010 Existing Data & Product Projection Extrapolated Product Analytical Thinking = Closed System
  11. 11. 1111 Abductive Thinking Research Vision Needs Derived Product Abductive Reasoning = Generative
  12. 12. 1212 Slide by Jabe Bloom (@cyetain)! Thx!
  13. 13. 1313Photo by Annalisa Parisi, CC-BY-3.0 License via Wikimedia Commons „Use customer input to gain external perspective -> helps to see the whole picture: Enables global optimization by serendipity.“
  14. 14. 1414Photo by Annalisa Parisi, CC-BY-3.0 License via Wikimedia Commons
  15. 15. 1515Photo by Annalisa Parisi, CC-BY-3.0 License via Wikimedia Commons
  16. 16. 1616Photo by Annalisa Parisi, CC-BY-3.0 License via Wikimedia Commons
  17. 17. 1717 The knowledge funnel as glue Production / Operational Excellence Discovery
  18. 18. 1818 ProductionCreation http://upload.wikimedia.org/wikipedia/commons/4/45/Cynefin_framework_Feb_2011.jpeg Cynefin = Dynamics of the system
  19. 19. 1919 Research = structured inquiry
  20. 20. 2020 Generative research “What are the right / relevant problems?” 4 types of research (by Erika Hall)
  21. 21. 2121 Descriptive/Explanatory research “What are right solutions? Why? How?” 4 types of research (by Erika Hall)
  22. 22. 2222 Evaluative research “Does the solution work?” 4 types of research (by Erika Hall)
  23. 23. 2323 Casual research “Testing the product, watch, observe.” 4 types of research (by Erika Hall)
  24. 24. 2525 Interview Questionnaire Concierge Prototype Paper Prototype LoFi Dummy Click Dummy HiFi Dummy Production Product Research activities along the knowledge funnel
  25. 25. 2626 Frontend Prototyping Backend Prototyping Production Code! Dev activities along the knowledge funnel
  26. 26. 2727 Production Creation
  27. 27. 2828
  28. 28. 2929 Operational Excellence Creation Production80% 20%
  29. 29. 3030http://www.flickr.com/photos/dullhunk/202872717/
  30. 30. 3131 http://www.flickr.com/photos/theredproject/3302110152/ Stephen Bungay Stephen Parry Erika Hall Will Evans Jabe Bloom Fridel Detzner @ Jimdo And: You!!!
  31. 31. 3232 @markusandrezak @ueberproduct http://www.ueberproduct.de

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