Post en Español: http://mandomando.com/2013/06/25/digital-signage-club/ Original: http://www.slideshare.net/clubsignage/dsc-presentation-23425938 Lanzamiento del DSC, Digital Signage Club como plataforma para sumar a agencias, ingenieros, IT, CTO, CMO y especialistas del DOOH alrededor del globo.

1. DS CLUB
The Digital Signage Agora for Marketers & Technologists
D i g i t a l S i g n a g e C l u b . c o m

2. SOME HINTS
Global Digital Signage (ds) market in 2017 will reach B$13,8
B$13,8

3. USA, China & Europe
are the leaders
DS is still in the marketing push phase
Marketers are more & more
interested (pull phase)
The market is lead by the advertising
demand
More than 1.000 providers worldwide

4. …and a lack of standards, methods and
professionalism
• A lot of concurrence instead of
team spirit
• M2M is landing into the DS
market, incrementing
providers
• Mobile convergence is going to
be a reality for interactivity

5. WHAT’S THE PURPOSE
• The Digital Signage Club is a place
for all DS professionals that look
for information, news, tools,
hiring, documents, directory,
methods, RFPs and many other
stuff DSC’s moderators
are at the service of
providers and
clients

6. The idea is that the
club is virtually
owned by the
providers and the
members, they must
shape their club at
their taste.
It’s the place that both providers
and members will exchange
requirements and solutions
In conclusion is the place
to increase the business
and improve the client’s
satisfaction
The main objective is to easy the
communication between the providers
and the clients but also amongst them

7. ORGANIZATION
DS Club
Providers
Directory
Membership for
Individuals
Members
RFPs Library
Advertising, Sponsoring
Blog
Tools Customer Service
CentreProviders
Common
Areas Marketers
& Others

8. PROVIDER
• The Provider area is mainly built around the
directory.
• A provider can provide all the information
that he wants
• Three main groups of providers:
– DS Providers
– Advertising providers (media agencies & owners)
– Events (any company organizing DS events)
• A provider may also be a member
• A provider as everybody has access to the
blog and advertising services.

9. MEMBER
• The member area is built around the needs from the marketers
• Before becoming a member, there is a visitor’s status for any individual that
logs into DSC
The visitor can become a member clicking on
the member login (upper right)
A member has access to the member’s area
If a member wants to have a full access to the
facilities (e.g.: Customer Service Centre), then he
needs to become a Premium member (it cost 4€ a
month)

10. MEMBER’S AREA
Document zone: For the ones interested to look for a document on a specific
subject. The differentiator, is that anyone can propose subjects and could be even
sponsored by one of our registered company.
Tool box: Here you’ll find a series of tools that can be used to calculate the TCO,
CPM, GRP and so on. Here again a tool could be sponsored.
RFP: A company interested in this market could leave its own RFP/ RFI / RFQ and be
visible by a selected number of our providers (selected thru their credentials) that will meet
clients criteria (e.g.: geography)
Customer service center: It is a service offered only to the Premium members
that would like to get answers to their questions whatever they could be technical,
marketing, content, installation… So far this service is offered only thru the email but in
short it will be thru a call center.

11. HIRING
The candidate can deposit his CV on
the database and would cross the
box confidential or not giving the
visibility that he wants
Hiring can be used
by two profiles:
the candidate or
the hiring
company
The company
would be able
to deposit its
offers to the
database
(there is a cost
for such a
service)
Once that done, the
company can receive
directly the candidate
interest or the other
way around

12. • I need to make some marketing research
• I need to find a specific provider for my project
• I need to know the providers on my
geographical zone.
• I need to find a partner in a specific country
• I have a project and would like some providers
to tell me how to collaborate
• I have an announcement for the market
• I want more visibility for my commercial
documentation
• I have to hire a specialist
• I need some tools for my projects
• I need to be certified
• I want to be assessed by an expert on my
strategies.
• I want to be sponsored
• I want to advertise my company
• I need an immediate assessment
• I need some marketing information on the DS
• I want to share information from my project in
order to solve a problem
• What are the mandatory’s field in a project
that we don’t have to forget
FREQUENT
USE

13. DS CLUB
@ClubSignage