17. space used to deliver data
(between people)
advertisingmedia
broadcastmedia
digital media
electronicmedia
hypermedia
massmedia
multimedia
18.
19. technological | digital | media
technological convergence
tendency
different technological systems
evolve toward
performing similar tasks
20. technological | digital | media
digital convergence
previously separate technologies
voice (telephony), data (productivity applications), video
share resources
synergic interaction
21. technological | digital | media
media convergence
merging of mass communication outlets
print, television, radio, the internet alongportable & interactive technologies
digital media platforms
story line | leitmotiv
interactinglevels
27. armando‘mando’ liussidepaoli
+15 yearsas creativedirector & cmo
marketing & advertising| latam& europa
thedigital signageclub | cofounder& cd
digital signagecertifiedexpert(dseg)
digital communicationssenior consultant.
digital marketing programdirector (inesdi).
professor. speaker.
bloggeren mandomando.com, 2blog, orange| live
mymotto: helping leaders make the shift to social.
54. #ConvMedios
1.Cercaníaa media owners
2.Public reach controlled
3.Accionesmotivadorasdel mundoreal
4.Compartíamosmomentoscon la mismaescalade tiempoqueel cliente
Your Ad here
55. #ConvMedios
1.Cercaníaa media owners
2.Public reach controlled
3.Accionesmotivadorasdel mundoreal
4.Compartíamosmomentoscon la mismaescalade tiempoqueel cliente
5.…y el clienteadmitía
la interrupcion
Your Ad here
75. #ConvMedios
audience= media
where“convergence+ consumer behavior” means
1.creation
(multi-media stories, co-creation& crowdsourcing, mixedproductionprocess)
2.distribution
(mobilefirst, mobileeverywhere)
3.consumption
(no limits, no barriers, no segmentation)
http://www.slideshare.net/matthewbuckland