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Mana Ionescu
mana@lightspandigital.com
@manamica
14 RULES TO GET
SNAPCHAT LOVE
2
THE GROWTH SNAPCHAT IS
GOING THROUGH IS
SUPERNOVA-LIKE -- TO THE
POINT THAT IT'S MORE
SUPERNOVA-LIKE THAN
FACEBOOK WAS.
3
Eric Jackson, The Street
Mana Ionescu
mana@lightspandigital.com
@manamica
1. MAKE A PROMISE AND STICK TO IT
4
Mana Ionescu
mana@lightspandigital.com
@manamica
1. Promise something they can’t get anywhere else, typically deals,
updates, intimacy and fun
2. Craft calls to get followers
3. Place your calls everywhere using your snapcode and username
2. MORE WAYS TO GET FOLLOWERS
5
Mana Ionescu
mana@lightspandigital.com
@manamica
1. Get listed in apps/directories such as Ghost Codes
2. Get involved in Reddit forums and publish your username
3. Run ads on other social networks to direct people to your account
3. MAKE ANNOUNCEMENTS FUN
6
Mana Ionescu
mana@lightspandigital.com
@manamica
4. SHARE EXCLUSIVE DEALS
7
Mana Ionescu
mana@lightspandigital.com
@manamica
•Scarcity
•Urgency
•Exclusivity
ALTHOUGH SMALLER, SNAPCHAT
IS A TRUE CONTENDER WHEN IT
COMES TO VIDEO:
FACEBOOK GETS 8 BILLION
VIDEO VIEWS A DAY…
SNAPCHAT GETS 6 BILLION
8
5. MASTER THE HACKS
9
•Zoom in and out: When recording, sliding your finger up the screen
will zoom in and sliding down will zoom out.
•Master doodling: Use a tablet and stylus
•Switch between cameras: double tap on your screen
Mana Ionescu
mana@lightspandigital.com
@manamica
6. TELLS STORIES WITH A
SEQUENCE OF PICS AND
VIDEOS
10
Mana Ionescu
mana@lightspandigital.com
@manamica
7. OFFER A SENSE OF INTIMACY
11
Figure out how your brand can offer intimate interactions.
• share a lot of behind-the-scenes content
• be vulnerable
• have conversations
Mana Ionescu
mana@lightspandigital.com
@manamica
8. GET YOUR PEOPLE INVOLVED
12
Mana Ionescu
mana@lightspandigital.com
@manamica
9. RUN A CONTEST
13
Mana Ionescu
mana@lightspandigital.com
@manamica
10. ADVERTISING –SPONSORED
LENSES
14
Mana Ionescu
mana@lightspandigital.com
@manamica
• Kraft – 13% lift in purchase
intent
• bareMinerals- 2X increase in
search traffic
11. LET INFLUENCERS TAKE
OVER
15
Mana Ionescu
mana@lightspandigital.com
@manamica
12. USE GEOFILTERS & MAKE THEM
FUN
16
• $5 per 20k square feet, per hour
• This reddit forum is a great resource
>>https://www.reddit.com/r/snapchat
geofilters/
13. BE REAL
17
”[Facebook is] overrated man. It's just—it's not real. It's
like, it's just social media. It's just social media.”
Gordy, 15.
Mana Ionescu
mana@lightspandigital.com
@manamica
1. Striking visuals first
2. Break through the noise
3. Offer a sense of intimacy
4. Give choice and control
5. Be real
14. ADOPT THESE PRINCIPLES
18
Mana Ionescu
mana@lightspandigital.com
@manamica
Chat with me!
mana@lightspandigital.com
@manamica
19

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Snapchat Marketing: 14 Rules to Get Snapchat Love

  • 2. 2
  • 3. THE GROWTH SNAPCHAT IS GOING THROUGH IS SUPERNOVA-LIKE -- TO THE POINT THAT IT'S MORE SUPERNOVA-LIKE THAN FACEBOOK WAS. 3 Eric Jackson, The Street Mana Ionescu mana@lightspandigital.com @manamica
  • 4. 1. MAKE A PROMISE AND STICK TO IT 4 Mana Ionescu mana@lightspandigital.com @manamica 1. Promise something they can’t get anywhere else, typically deals, updates, intimacy and fun 2. Craft calls to get followers 3. Place your calls everywhere using your snapcode and username
  • 5. 2. MORE WAYS TO GET FOLLOWERS 5 Mana Ionescu mana@lightspandigital.com @manamica 1. Get listed in apps/directories such as Ghost Codes 2. Get involved in Reddit forums and publish your username 3. Run ads on other social networks to direct people to your account
  • 6. 3. MAKE ANNOUNCEMENTS FUN 6 Mana Ionescu mana@lightspandigital.com @manamica
  • 7. 4. SHARE EXCLUSIVE DEALS 7 Mana Ionescu mana@lightspandigital.com @manamica •Scarcity •Urgency •Exclusivity
  • 8. ALTHOUGH SMALLER, SNAPCHAT IS A TRUE CONTENDER WHEN IT COMES TO VIDEO: FACEBOOK GETS 8 BILLION VIDEO VIEWS A DAY… SNAPCHAT GETS 6 BILLION 8
  • 9. 5. MASTER THE HACKS 9 •Zoom in and out: When recording, sliding your finger up the screen will zoom in and sliding down will zoom out. •Master doodling: Use a tablet and stylus •Switch between cameras: double tap on your screen Mana Ionescu mana@lightspandigital.com @manamica
  • 10. 6. TELLS STORIES WITH A SEQUENCE OF PICS AND VIDEOS 10 Mana Ionescu mana@lightspandigital.com @manamica
  • 11. 7. OFFER A SENSE OF INTIMACY 11 Figure out how your brand can offer intimate interactions. • share a lot of behind-the-scenes content • be vulnerable • have conversations Mana Ionescu mana@lightspandigital.com @manamica
  • 12. 8. GET YOUR PEOPLE INVOLVED 12 Mana Ionescu mana@lightspandigital.com @manamica
  • 13. 9. RUN A CONTEST 13 Mana Ionescu mana@lightspandigital.com @manamica
  • 14. 10. ADVERTISING –SPONSORED LENSES 14 Mana Ionescu mana@lightspandigital.com @manamica • Kraft – 13% lift in purchase intent • bareMinerals- 2X increase in search traffic
  • 15. 11. LET INFLUENCERS TAKE OVER 15 Mana Ionescu mana@lightspandigital.com @manamica
  • 16. 12. USE GEOFILTERS & MAKE THEM FUN 16 • $5 per 20k square feet, per hour • This reddit forum is a great resource >>https://www.reddit.com/r/snapchat geofilters/
  • 17. 13. BE REAL 17 ”[Facebook is] overrated man. It's just—it's not real. It's like, it's just social media. It's just social media.” Gordy, 15. Mana Ionescu mana@lightspandigital.com @manamica
  • 18. 1. Striking visuals first 2. Break through the noise 3. Offer a sense of intimacy 4. Give choice and control 5. Be real 14. ADOPT THESE PRINCIPLES 18 Mana Ionescu mana@lightspandigital.com @manamica

Hinweis der Redaktion

  1. One of the most common questions I get these days is WHAT ELSE CAN WE DO? We want new creative ideas! Should we do Snapchat? Periscope? What else. The short answer has two parts – stop thinking about social networks first, and start thinking about what content and interactions will get you customers. Your communication strategy should come before your social networks. Stop thinking what else should I do and start asking – how can I do this better! Has anything changed in how my audiences communicate? How can I improve how I communicate with them? And YES, how people communicate has changed a lot since the early days of Facebook. It’s changed since last year. And the social networks favored by the young are forcing this change.
  2. Users consume insane amounts of content on Snapchat but they choose to do so, they’re not hit over the head with it. http://realmoney.thestreet.com/articles/03/09/2016/snapchat-growing-faster-facebook-did
  3. 1. Make a Promise and Stick to It The first thing to do is to determine the value that you will offer. Why should they follow you? This is not unique to Snapchat. Any time you want someone to “follow” you, you’ll need to promise value and stick to that promise. Whether Facebook, Twitter, Instagram or email marketing, people will only opt in and pay attention to your content if there’s something in it for them. Step 1: Promise a positive experience, something that will make your followers and/or their lives easier, better, more profitable, more productive and/or more entertaining. Why should they, big numbers of them, care to connect with you? What’s in it for them? Typically on Snapchat users expect deals, updates, intimacy (behind the scenes exclusives) and fun. Step 2: Craft your calls to get followers. Use the following formula: ask + promise. “Connect with us on Snapchat and get exclusive [discounts, behind the scenes, tips, jokes etc].” Step 3: Place your calls to action everywhere, with an image of your snapcode and the spelled out username. It is common to write your username like on twitter. Mine would be @manamica. Read more: http://lightspandigital.com/blog/snapchat_marketing_tips/#ixzz4LHyYyPTO Follow us: @manamica on Twitter
  4. 1. Make a Promise and Stick to It The first thing to do is to determine the value that you will offer. Why should they follow you? This is not unique to Snapchat. Any time you want someone to “follow” you, you’ll need to promise value and stick to that promise. Whether Facebook, Twitter, Instagram or email marketing, people will only opt in and pay attention to your content if there’s something in it for them. Step 1: Promise a positive experience, something that will make your followers and/or their lives easier, better, more profitable, more productive and/or more entertaining. Why should they, big numbers of them, care to connect with you? What’s in it for them? Typically on Snapchat users expect deals, updates, intimacy (behind the scenes exclusives) and fun. Step 2: Craft your calls to get followers. Use the following formula: ask + promise. “Connect with us on Snapchat and get exclusive [discounts, behind the scenes, tips, jokes etc].” Step 3: Place your calls to action everywhere, with an image of your snapcode and the spelled out username. It is common to write your username like on twitter. Mine would be @manamica. Read more: http://lightspandigital.com/blog/snapchat_marketing_tips/#ixzz4LHyYyPTO Follow us: @manamica on Twitter
  5. The appeal of the new social networks like snapchat has to do with simplicity, lower noise levels, a feeling of privacy and intimacy.
  6. You can’t reshare others’ content on Snapchat. And up until recently it was hard to do so on Instagram. So influencers can’t reshare content. What’s there to do? LET THEM TAKE OVER! It’s like a guest blogging of a sorts. To launch its new Snapchat account, Cinnabon partnered with social media influencers Danny Berk and Evan Garber to take over the brand's Snapchat account and ask fans to share snaps of sweets. Cinnabon’s account garnered 2,000 followers in two days. Why Snapchat? Jill Thomas, VP of marketing at Cinnabon, explains, "I loved the idea that [Snapchat] was very one-to-one and personal."
  7. It’s just social media. A fastcompany article by ryan bradley
  8. 70% of Twitter users expect a response from brands they reach out to, and 53% want a response in less than an hour. That number jumps to 72% when they’re issuing a complaint.