SlideShare ist ein Scribd-Unternehmen logo
1 von 14
Downloaden Sie, um offline zu lesen
11 REASONS TO BE EXCITED 
ABOUT WHAT YOU’LL LEARN AT 
CONTENT JAM 
2014 
Lightspan Digital 
Mana Ionescu @manamica 
Thanks to Andy Crestodina @crestodina 
Barry Feldman @feldmancreative
A Lead Magnet is an irresistible bribe that gives a specific chunk of 
value to a prospect in exchange for their contact information – usually an email 
address. 
The key to making the offer irresistible is 
SPECIFICITY. 
The Lead Magnet must be a specific solution to a specific problem 
for a specific segment of your market. 
Russ Henneberry @RussHenneberry 
Russ Henneberry is a content marketing and analytics professional. 
Russ has worked in a content marketing and analytics capacity for companies like CrazyEgg, 
Salesforce.com and Network Solutions. He is currently Director of Editorial at Digital Marketer.
From traffic to social, to engagement, content marketing 
is obsessed with "lag" analytics - numbers that tell us 
how we did after the fact, when it's too late to do 
anything about it. What if we focused on lead 
analytics - metrics that measure what we 
can do to create success? 
DR. Pete Meyers @dr_pete 
“Dr. Pete” Meyers is Marketing Scientist for Moz, where he works with the marketing and data 
science teams on product research and data-driven content. He has spent the past year building 
research tools to monitor Google, including the MozCast Project, and he curates the Google 
Algorithm History, a chronicle of Google updates back to 2003.
What do you believe? 
What is it that you or your company stands for? 
Once you know, be sure EVERYONE 
knows. 
Brian Burkhart @squareplanet 
Brian believes nothing in business is more powerful than communications. It’s the backbone of 
every industry and operation. Based on principles found in science and psychology, Brian and 
his team at SquarePlanet Presentations & Strategy help individuals and organizations connect 
with audiences at a deeper level, with real authenticity, to drive growth.
Content marketing is relationship selling in that it 
develops relationships with buyers even before the 
business is aware of them. It ideally helps buyers understand 
your business process for giving them something better than 
they had imagined. Great content doesn’t sell products or 
services, it sells the process that sells the products. 
Jeff Korhan @jeffkorhan 
Jeff Korhan, MBA, is a sales and marketing expert, and the author of Built-In Social: Essential 
Social Marketing Practices for Every Small Business. Korhan was a Fortune 50 Sales and 
Marketing Executive for the first decade of his career. He then founded a landscape services 
company that was twice named Small Business of the Year during its two decades of operation, 
with predigital content marketing contributing to that success.
Establishing content governance is a lot like setting up a household budget 
– sure you can save yourself the headache in the up-front and make up the 
rules as you go, but those rules will probably seem subjective, your resources 
will be all over the map, and your dreams will never convert into long-term 
goals. Of course creating and implementing your content governance plan 
takes effort, but the increase in efficiency, consistency, and 
quality that you'll undoubtedly experience will prove 
that the juice is worth the squeeze. 
Chris Mickens @chrismickens 
Chris Mickens is the Creative Technical Director and Co-founder of EDUCO Web Design, a 
Chicago-based web design firm that focuses on client-empowerment and education. She’s 
super excited that EDUCO was named one of Sourcing Line’s Top 10 Drupal Web Design 
Agencies in the nation as well as one of their Top 10 Web Design Companies in Chicago in 
2014.
There are a ridiculous number of ways to join the groups your 
influencers are in or invite them into yours. 
To name a few: Twitter chats, LinkedIn Groups, Tribber, Facebook, Google+ 
communities. 
How does community building contribute to creating passionate 
relationships between buyers and brands? 
Barry Feldman @feldmancreative 
Barry Feldman of Feldman Creative is a content marketing consultant, creative director, and 
copywriter. Barry contributes to many of the leading online marketing publications and has 
been recognized as a top digital strategist and named to LinkedIn’s “25 Social Media Marketing 
Experts You Need to Know.”
Here's the problem with analytics: It wants to tell you what happened. 
Except what you want to know is what worked, so you can do it again. 
The goal of learning analytics isn't to know 
every button and tag, but to know how to 
find "what worked" so you can do it again. 
And again… 
James Ellis @saltlab 
These are some of the James Ellises on Google: Fitness model, Irish stage actor, Four-star US 
Navy Admiral, British cryptographer, Dean of USC Business School, British stationary store, 
Mayor of Ottowa, Australian politician, and Co-Inventor of the Usenet. This James Ellis is not 
them. He is taller and knows Google Analytics.
A positioning statement is a strategic 
exercise, not a creative one! 
It's all about how your offering competes in your chosen category, and it is 
written in a painfully straightforward style. It is not 
about how your brand makes people *feel,* metaphors, or hyperbole. 
Save the creative, emotive language for your Brand Essence 
and, ultimately, for your content. 
Susan Silver @argentumstrat 
Susan Silver is President of Argentum Strategy Group, a Chicago marketing strategy consulting 
firm. After spending 10 years in Brand Management at Kraft Foods and additional time running 
marketing for Equal Sweetener, Susan started Argentum seven years ago. Argentum specializes 
in working with small to mid-sized businesses and provides clients with team members who act 
like a Timeshare VP of Marketing®.
There’s no magic conversion 
number, but instead, many tactics to trend 
conversion up. 
Learn a few conversion tricks and traps you don’t 
want to fall into, and ensure your conversion rate is 
headed in the right direction. 
Lauren Freedman @etailinggroup 
Lauren is a seasoned 20–year e-commerce veteran, author of It’s Just Shopping as well as a 
recognized and respected figure in omni-channel retail, She has a passion for merchandising 
that she has parlayed as president of the e-tailing group, evangelists for merchandising and 
customer service best practices.
How can a marketer use brain science to get better results? 
The trick is to take advantage of cognitive biases. We all 
have certain predispositions. For example, we don't want to miss out on 
something good. So if the marketer does a few simple things that show the 
cost of NOT using a product or service, you can trigger a tiny 
voice that makes the website visitor see the offer in a new way. 
Andy Crestodina @crestodina 
Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 
35-person web design company in Chicago. Andy loves this stuff. It’s fun to translate complex 
content marketing tactics into simple, practical content marketing advice that anyone can 
understand. He's also the author of Content Chemistry a handbook for content marketing and 
he’s written hundreds articles for many of the top sites in the industry.
Why would you want to podcast? Podcasting 
puts you in your audience’s head. 
It puts your content on the device they carry with them ALL 
THE TIME. It creates a conversation with your audience, no it 
really does! But it’s a lot of work… 
Jill Sazlman @foundingmom & Brad Farris @blfarris 
Jill Salzman is currently growing her third entrepreneurial venture, The Founding Moms, the 
world’s first and only kid-friendly collective of offline meetups and online resources for mom 
entrepreneurs. 
As principal advisor at Anchor Advisors, Ltd, Brad Farris guides business owners through the 
pitfalls and joys of growing their business. Brad is a speaker and author, and with Jill he co-host 
the Breaking Down Your Business podcast.
So you’re looking for that social media benchmark. In building terms, 
you are looking for how high to build above sea-level. 
Good news is, YOU get to set the height. And YOU get to 
choose where to build. Building on top of a hill will get you closer to 
your benchmark. So tomorrow’s digital marketing results 
start with today’s data decisions. Set benchmarks 
and you’ll never struggle with social media ROI again! 
Mana Ionescu @manamica 
Mana is the founder of Lightspan Digital where her team focuses on driving traffic to clients’ 
websites and building profitable connections through social media and content marketing. 
From Techweek to CES, from Social Media Week to MPI TechCon, from 312Digital to DePaul 
University, Mana took the stage over 100 times in the past 2 years, busting social media myths 
and showing measurable results are possible.
#contentjam with us! 
CONTENTJAM, OCT 2 
2014 
Lightspan Digital 
Mana Ionescu @manamica 
Thanks to Andy Crestodina @crestodina 
Barry Feldman @feldmancreative

Weitere ähnliche Inhalte

Was ist angesagt?

How a Great Marketer Befriends an Influencer
How a Great Marketer Befriends an InfluencerHow a Great Marketer Befriends an Influencer
How a Great Marketer Befriends an InfluencerTopRank Marketing Agency
 
Why PR should own link-building
Why PR should own link-building Why PR should own link-building
Why PR should own link-building Radioactive PR
 
Inside the Millennial Marketer's Mind
Inside the Millennial Marketer's MindInside the Millennial Marketer's Mind
Inside the Millennial Marketer's MindLinkedIn
 
How GREAT Marketers Win at Digital Advertising
How GREAT Marketers Win at Digital AdvertisingHow GREAT Marketers Win at Digital Advertising
How GREAT Marketers Win at Digital AdvertisingTopRank Marketing Agency
 
Big Brand Influencer Marketing - Trends, Case Studies, Best Practices
Big Brand Influencer Marketing - Trends, Case Studies, Best PracticesBig Brand Influencer Marketing - Trends, Case Studies, Best Practices
Big Brand Influencer Marketing - Trends, Case Studies, Best PracticesTopRank Marketing Agency
 
SEO & Content: How to Build More Than Just Links
SEO & Content: How to Build More Than Just LinksSEO & Content: How to Build More Than Just Links
SEO & Content: How to Build More Than Just LinksSearch Engine Journal
 
Scaled Influence
Scaled InfluenceScaled Influence
Scaled InfluenceZeno Group
 
How to Build Transformational Organization Wide Marketing
How to Build Transformational Organization Wide MarketingHow to Build Transformational Organization Wide Marketing
How to Build Transformational Organization Wide MarketingBernie Borges
 
Break Through the Noise: B2B Social Media Marketing - #SMBMSP94 Event
Break Through the Noise: B2B Social Media Marketing - #SMBMSP94 EventBreak Through the Noise: B2B Social Media Marketing - #SMBMSP94 Event
Break Through the Noise: B2B Social Media Marketing - #SMBMSP94 EventRyan Peña
 
11 Future Proof Link Building Tactics
11 Future Proof Link Building Tactics11 Future Proof Link Building Tactics
11 Future Proof Link Building TacticsSujan Patel
 
The Power of Visual Storytelling: Graphic Recordings of Content Marketing Wor...
The Power of Visual Storytelling: Graphic Recordings of Content Marketing Wor...The Power of Visual Storytelling: Graphic Recordings of Content Marketing Wor...
The Power of Visual Storytelling: Graphic Recordings of Content Marketing Wor...Content Marketing Institute
 
SEO Tips from the Experts' Pen
SEO Tips from the Experts' PenSEO Tips from the Experts' Pen
SEO Tips from the Experts' PenHubSpot
 
A Sneak Preview of #MozCon 2015
A Sneak Preview of #MozCon 2015A Sneak Preview of #MozCon 2015
A Sneak Preview of #MozCon 2015itchypedigree2273
 
Youtility - Why Smart Marketing is About Help Not Hype
Youtility -  Why Smart Marketing is About Help Not HypeYoutility -  Why Smart Marketing is About Help Not Hype
Youtility - Why Smart Marketing is About Help Not HypeJay Baer
 
101 Free Online Marketing Resources For Entrepreneurs
101 Free Online Marketing Resources For Entrepreneurs101 Free Online Marketing Resources For Entrepreneurs
101 Free Online Marketing Resources For EntrepreneursFit Small Business
 
The Line Between Media and Brands is Blurring Fast
The Line Between Media and Brands is Blurring FastThe Line Between Media and Brands is Blurring Fast
The Line Between Media and Brands is Blurring FastHubSpot
 

Was ist angesagt? (20)

How a Great Marketer Befriends an Influencer
How a Great Marketer Befriends an InfluencerHow a Great Marketer Befriends an Influencer
How a Great Marketer Befriends an Influencer
 
Why PR should own link-building
Why PR should own link-building Why PR should own link-building
Why PR should own link-building
 
Inside the Millennial Marketer's Mind
Inside the Millennial Marketer's MindInside the Millennial Marketer's Mind
Inside the Millennial Marketer's Mind
 
How GREAT Marketers Win at Digital Advertising
How GREAT Marketers Win at Digital AdvertisingHow GREAT Marketers Win at Digital Advertising
How GREAT Marketers Win at Digital Advertising
 
Big Brand Influencer Marketing - Trends, Case Studies, Best Practices
Big Brand Influencer Marketing - Trends, Case Studies, Best PracticesBig Brand Influencer Marketing - Trends, Case Studies, Best Practices
Big Brand Influencer Marketing - Trends, Case Studies, Best Practices
 
SEO & Content: How to Build More Than Just Links
SEO & Content: How to Build More Than Just LinksSEO & Content: How to Build More Than Just Links
SEO & Content: How to Build More Than Just Links
 
Social media strategy 2016 for recruiters with APSCo
Social media strategy 2016 for recruiters with APSCoSocial media strategy 2016 for recruiters with APSCo
Social media strategy 2016 for recruiters with APSCo
 
1.27.15
1.27.151.27.15
1.27.15
 
Scaled Influence
Scaled InfluenceScaled Influence
Scaled Influence
 
How to Build Transformational Organization Wide Marketing
How to Build Transformational Organization Wide MarketingHow to Build Transformational Organization Wide Marketing
How to Build Transformational Organization Wide Marketing
 
Break Through the Noise: B2B Social Media Marketing - #SMBMSP94 Event
Break Through the Noise: B2B Social Media Marketing - #SMBMSP94 EventBreak Through the Noise: B2B Social Media Marketing - #SMBMSP94 Event
Break Through the Noise: B2B Social Media Marketing - #SMBMSP94 Event
 
11 Future Proof Link Building Tactics
11 Future Proof Link Building Tactics11 Future Proof Link Building Tactics
11 Future Proof Link Building Tactics
 
The Power of Visual Storytelling: Graphic Recordings of Content Marketing Wor...
The Power of Visual Storytelling: Graphic Recordings of Content Marketing Wor...The Power of Visual Storytelling: Graphic Recordings of Content Marketing Wor...
The Power of Visual Storytelling: Graphic Recordings of Content Marketing Wor...
 
Vision dig
Vision digVision dig
Vision dig
 
SEO Tips from the Experts' Pen
SEO Tips from the Experts' PenSEO Tips from the Experts' Pen
SEO Tips from the Experts' Pen
 
Building A Content Marketing Strategy
Building A Content Marketing StrategyBuilding A Content Marketing Strategy
Building A Content Marketing Strategy
 
A Sneak Preview of #MozCon 2015
A Sneak Preview of #MozCon 2015A Sneak Preview of #MozCon 2015
A Sneak Preview of #MozCon 2015
 
Youtility - Why Smart Marketing is About Help Not Hype
Youtility -  Why Smart Marketing is About Help Not HypeYoutility -  Why Smart Marketing is About Help Not Hype
Youtility - Why Smart Marketing is About Help Not Hype
 
101 Free Online Marketing Resources For Entrepreneurs
101 Free Online Marketing Resources For Entrepreneurs101 Free Online Marketing Resources For Entrepreneurs
101 Free Online Marketing Resources For Entrepreneurs
 
The Line Between Media and Brands is Blurring Fast
The Line Between Media and Brands is Blurring FastThe Line Between Media and Brands is Blurring Fast
The Line Between Media and Brands is Blurring Fast
 

Andere mochten auch

Content idea generator
Content idea generatorContent idea generator
Content idea generatorVictoriaLes
 
Content Jam 2013: 5 Steps to Building Big and Scaling Fast Through Content Ma...
Content Jam 2013: 5 Steps to Building Big and Scaling Fast Through Content Ma...Content Jam 2013: 5 Steps to Building Big and Scaling Fast Through Content Ma...
Content Jam 2013: 5 Steps to Building Big and Scaling Fast Through Content Ma...Orbit Media Studios
 
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With ReadersWhat’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With ReadersMack Collier
 
Idea Generation and Fueling Your Content Marketing Machine
Idea Generation and Fueling Your Content Marketing MachineIdea Generation and Fueling Your Content Marketing Machine
Idea Generation and Fueling Your Content Marketing MachineKapost
 
Triblio Presents: Seven Content Hub Case Studies
Triblio Presents: Seven Content Hub Case StudiesTriblio Presents: Seven Content Hub Case Studies
Triblio Presents: Seven Content Hub Case StudiesTriblio
 
30 Idea Generators for Awesome Content
30 Idea Generators for Awesome Content30 Idea Generators for Awesome Content
30 Idea Generators for Awesome ContentTanya Smith Online
 
Content Jam 2016: Ardath Albee - Banish Content Shock with an Effective Conte...
Content Jam 2016: Ardath Albee - Banish Content Shock with an Effective Conte...Content Jam 2016: Ardath Albee - Banish Content Shock with an Effective Conte...
Content Jam 2016: Ardath Albee - Banish Content Shock with an Effective Conte...Orbit Media Studios
 

Andere mochten auch (8)

Content idea generator
Content idea generatorContent idea generator
Content idea generator
 
Content Jam 2013: 5 Steps to Building Big and Scaling Fast Through Content Ma...
Content Jam 2013: 5 Steps to Building Big and Scaling Fast Through Content Ma...Content Jam 2013: 5 Steps to Building Big and Scaling Fast Through Content Ma...
Content Jam 2013: 5 Steps to Building Big and Scaling Fast Through Content Ma...
 
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With ReadersWhat’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
 
Idea Generation and Fueling Your Content Marketing Machine
Idea Generation and Fueling Your Content Marketing MachineIdea Generation and Fueling Your Content Marketing Machine
Idea Generation and Fueling Your Content Marketing Machine
 
Triblio Presents: Seven Content Hub Case Studies
Triblio Presents: Seven Content Hub Case StudiesTriblio Presents: Seven Content Hub Case Studies
Triblio Presents: Seven Content Hub Case Studies
 
30 Idea Generators for Awesome Content
30 Idea Generators for Awesome Content30 Idea Generators for Awesome Content
30 Idea Generators for Awesome Content
 
Content Jam 2016: Ardath Albee - Banish Content Shock with an Effective Conte...
Content Jam 2016: Ardath Albee - Banish Content Shock with an Effective Conte...Content Jam 2016: Ardath Albee - Banish Content Shock with an Effective Conte...
Content Jam 2016: Ardath Albee - Banish Content Shock with an Effective Conte...
 
How To Have Ideas
How To Have IdeasHow To Have Ideas
How To Have Ideas
 

Ähnlich wie 11 Content Marketing Gems from Content Jam Speakers

Lead Generation for Small Business
Lead Generation for Small BusinessLead Generation for Small Business
Lead Generation for Small BusinessBase CRM
 
Entrepreneur event presentation
Entrepreneur event presentationEntrepreneur event presentation
Entrepreneur event presentationJason Baudendistel
 
Spredfast e book-the-social-experience
Spredfast e book-the-social-experienceSpredfast e book-the-social-experience
Spredfast e book-the-social-experienceNuno Fraga Coelho
 
The Social Experience
The Social ExperienceThe Social Experience
The Social ExperienceDigital Pymes
 
Constructing a Winning Inbound Marketing Blueprint for Manufacturers
Constructing a Winning Inbound Marketing Blueprint for ManufacturersConstructing a Winning Inbound Marketing Blueprint for Manufacturers
Constructing a Winning Inbound Marketing Blueprint for ManufacturersJanalee Silvey
 
Social Media Frontiers 2013 Brochure
Social Media Frontiers 2013 BrochureSocial Media Frontiers 2013 Brochure
Social Media Frontiers 2013 Brochuredanielswann1
 
The 21st Century Social Enterprise, Starring You: Building a Modern Personal...
The 21st Century Social Enterprise, Starring You:  Building a Modern Personal...The 21st Century Social Enterprise, Starring You:  Building a Modern Personal...
The 21st Century Social Enterprise, Starring You: Building a Modern Personal...Social Media Today
 
The Silicon Review | Best Digital Marketing Companies
The Silicon Review | Best Digital Marketing CompaniesThe Silicon Review | Best Digital Marketing Companies
The Silicon Review | Best Digital Marketing CompaniesThe Silicon Review
 
Social Media Networking for Sales Results
Social Media Networking for Sales ResultsSocial Media Networking for Sales Results
Social Media Networking for Sales ResultsAlan See
 
The Social Experience - 12 Leading Brands & Visionaries Explore the Elements ...
The Social Experience - 12 Leading Brands & Visionaries Explore the Elements ...The Social Experience - 12 Leading Brands & Visionaries Explore the Elements ...
The Social Experience - 12 Leading Brands & Visionaries Explore the Elements ...Evgeny Tsarkov
 
Buzz12 B to B marketing program
Buzz12 B to B marketing programBuzz12 B to B marketing program
Buzz12 B to B marketing programBuzz12
 
MPBA Food For Thought March 22, 2016
MPBA Food For Thought March 22, 2016MPBA Food For Thought March 22, 2016
MPBA Food For Thought March 22, 2016Arts+Sciences
 
Mount Pleasant Business Association Lunch and Learn : March 22, 2016
Mount Pleasant Business Association Lunch and Learn : March 22, 2016Mount Pleasant Business Association Lunch and Learn : March 22, 2016
Mount Pleasant Business Association Lunch and Learn : March 22, 2016John Park
 
The Ultimate Guide to Professional Development for Marketing & PR
The Ultimate Guide to Professional Development for Marketing & PRThe Ultimate Guide to Professional Development for Marketing & PR
The Ultimate Guide to Professional Development for Marketing & PRThe Muse
 
9 inbound marketing insights revealed 2014
9 inbound marketing insights revealed 20149 inbound marketing insights revealed 2014
9 inbound marketing insights revealed 2014HubSpot
 
Paid & Biddable Leaders Masterclass - Official Brochure
Paid & Biddable Leaders Masterclass - Official BrochurePaid & Biddable Leaders Masterclass - Official Brochure
Paid & Biddable Leaders Masterclass - Official BrochureJohn McCambley
 

Ähnlich wie 11 Content Marketing Gems from Content Jam Speakers (20)

Social Media and the 3 R’s
Social Media and the 3 R’sSocial Media and the 3 R’s
Social Media and the 3 R’s
 
Lead Generation for Small Business
Lead Generation for Small BusinessLead Generation for Small Business
Lead Generation for Small Business
 
Entrepreneur event presentation
Entrepreneur event presentationEntrepreneur event presentation
Entrepreneur event presentation
 
Spredfast e book-the-social-experience
Spredfast e book-the-social-experienceSpredfast e book-the-social-experience
Spredfast e book-the-social-experience
 
The Social Experience
The Social ExperienceThe Social Experience
The Social Experience
 
Constructing a Winning Inbound Marketing Blueprint for Manufacturers
Constructing a Winning Inbound Marketing Blueprint for ManufacturersConstructing a Winning Inbound Marketing Blueprint for Manufacturers
Constructing a Winning Inbound Marketing Blueprint for Manufacturers
 
Social Media Frontiers 2013 Brochure
Social Media Frontiers 2013 BrochureSocial Media Frontiers 2013 Brochure
Social Media Frontiers 2013 Brochure
 
The 21st Century Social Enterprise, Starring You: Building a Modern Personal...
The 21st Century Social Enterprise, Starring You:  Building a Modern Personal...The 21st Century Social Enterprise, Starring You:  Building a Modern Personal...
The 21st Century Social Enterprise, Starring You: Building a Modern Personal...
 
The Silicon Review | Best Digital Marketing Companies
The Silicon Review | Best Digital Marketing CompaniesThe Silicon Review | Best Digital Marketing Companies
The Silicon Review | Best Digital Marketing Companies
 
Social Media Networking for Sales Results
Social Media Networking for Sales ResultsSocial Media Networking for Sales Results
Social Media Networking for Sales Results
 
The Social Experience - 12 Leading Brands & Visionaries Explore the Elements ...
The Social Experience - 12 Leading Brands & Visionaries Explore the Elements ...The Social Experience - 12 Leading Brands & Visionaries Explore the Elements ...
The Social Experience - 12 Leading Brands & Visionaries Explore the Elements ...
 
Buzz12 B to B marketing program
Buzz12 B to B marketing programBuzz12 B to B marketing program
Buzz12 B to B marketing program
 
MPBA Food For Thought March 22, 2016
MPBA Food For Thought March 22, 2016MPBA Food For Thought March 22, 2016
MPBA Food For Thought March 22, 2016
 
ABS Capital - We First
ABS Capital - We FirstABS Capital - We First
ABS Capital - We First
 
Maestro Group - Intro
Maestro Group - IntroMaestro Group - Intro
Maestro Group - Intro
 
Mount Pleasant Business Association Lunch and Learn : March 22, 2016
Mount Pleasant Business Association Lunch and Learn : March 22, 2016Mount Pleasant Business Association Lunch and Learn : March 22, 2016
Mount Pleasant Business Association Lunch and Learn : March 22, 2016
 
11.18.14
11.18.1411.18.14
11.18.14
 
The Ultimate Guide to Professional Development for Marketing & PR
The Ultimate Guide to Professional Development for Marketing & PRThe Ultimate Guide to Professional Development for Marketing & PR
The Ultimate Guide to Professional Development for Marketing & PR
 
9 inbound marketing insights revealed 2014
9 inbound marketing insights revealed 20149 inbound marketing insights revealed 2014
9 inbound marketing insights revealed 2014
 
Paid & Biddable Leaders Masterclass - Official Brochure
Paid & Biddable Leaders Masterclass - Official BrochurePaid & Biddable Leaders Masterclass - Official Brochure
Paid & Biddable Leaders Masterclass - Official Brochure
 

Mehr von Lightspan Digital

LinkedIn for Sales Success, Top Tips and Tricks for 2017 and 2018
LinkedIn for Sales Success, Top Tips and Tricks for 2017 and 2018LinkedIn for Sales Success, Top Tips and Tricks for 2017 and 2018
LinkedIn for Sales Success, Top Tips and Tricks for 2017 and 2018Lightspan Digital
 
How Snapchat is Changing the Rules of Engagement
How Snapchat is Changing the Rules of EngagementHow Snapchat is Changing the Rules of Engagement
How Snapchat is Changing the Rules of EngagementLightspan Digital
 
Snapchat Marketing: 14 Rules to Get Snapchat Love
Snapchat Marketing: 14 Rules to Get Snapchat LoveSnapchat Marketing: 14 Rules to Get Snapchat Love
Snapchat Marketing: 14 Rules to Get Snapchat LoveLightspan Digital
 
Power Up Your Email Marketing - Presentation from Content Jam, Chicago 2013
Power Up Your Email Marketing - Presentation from Content Jam, Chicago 2013Power Up Your Email Marketing - Presentation from Content Jam, Chicago 2013
Power Up Your Email Marketing - Presentation from Content Jam, Chicago 2013Lightspan Digital
 
The Best Email Marketing Tips You've Ever Needed to Know
The Best Email Marketing Tips You've Ever Needed to KnowThe Best Email Marketing Tips You've Ever Needed to Know
The Best Email Marketing Tips You've Ever Needed to KnowLightspan Digital
 
Social Media Lead Generation for B2B
Social Media Lead Generation for B2BSocial Media Lead Generation for B2B
Social Media Lead Generation for B2BLightspan Digital
 
Setting Up your Google+ Account - Tips, Tricks and Hacks
Setting Up your Google+ Account - Tips, Tricks and HacksSetting Up your Google+ Account - Tips, Tricks and Hacks
Setting Up your Google+ Account - Tips, Tricks and HacksLightspan Digital
 
Social Media Marketing for Event Planners
Social Media Marketing for Event PlannersSocial Media Marketing for Event Planners
Social Media Marketing for Event PlannersLightspan Digital
 
The Social Media Cheat Sheet - The Daily Social Media Workouts v3
The Social Media Cheat Sheet - The Daily Social Media Workouts v3The Social Media Cheat Sheet - The Daily Social Media Workouts v3
The Social Media Cheat Sheet - The Daily Social Media Workouts v3Lightspan Digital
 
The Daily Twitter Social Media Workout to Get You Started
The Daily Twitter Social Media Workout to Get You StartedThe Daily Twitter Social Media Workout to Get You Started
The Daily Twitter Social Media Workout to Get You StartedLightspan Digital
 

Mehr von Lightspan Digital (11)

LinkedIn for Sales Success, Top Tips and Tricks for 2017 and 2018
LinkedIn for Sales Success, Top Tips and Tricks for 2017 and 2018LinkedIn for Sales Success, Top Tips and Tricks for 2017 and 2018
LinkedIn for Sales Success, Top Tips and Tricks for 2017 and 2018
 
How Snapchat is Changing the Rules of Engagement
How Snapchat is Changing the Rules of EngagementHow Snapchat is Changing the Rules of Engagement
How Snapchat is Changing the Rules of Engagement
 
Snapchat Marketing: 14 Rules to Get Snapchat Love
Snapchat Marketing: 14 Rules to Get Snapchat LoveSnapchat Marketing: 14 Rules to Get Snapchat Love
Snapchat Marketing: 14 Rules to Get Snapchat Love
 
Power Up Your Email Marketing - Presentation from Content Jam, Chicago 2013
Power Up Your Email Marketing - Presentation from Content Jam, Chicago 2013Power Up Your Email Marketing - Presentation from Content Jam, Chicago 2013
Power Up Your Email Marketing - Presentation from Content Jam, Chicago 2013
 
The Best Email Marketing Tips You've Ever Needed to Know
The Best Email Marketing Tips You've Ever Needed to KnowThe Best Email Marketing Tips You've Ever Needed to Know
The Best Email Marketing Tips You've Ever Needed to Know
 
Social Media Lead Generation for B2B
Social Media Lead Generation for B2BSocial Media Lead Generation for B2B
Social Media Lead Generation for B2B
 
Setting Up your Google+ Account - Tips, Tricks and Hacks
Setting Up your Google+ Account - Tips, Tricks and HacksSetting Up your Google+ Account - Tips, Tricks and Hacks
Setting Up your Google+ Account - Tips, Tricks and Hacks
 
Social Media Marketing for Event Planners
Social Media Marketing for Event PlannersSocial Media Marketing for Event Planners
Social Media Marketing for Event Planners
 
12 Days of Social Media
12 Days of Social Media12 Days of Social Media
12 Days of Social Media
 
The Social Media Cheat Sheet - The Daily Social Media Workouts v3
The Social Media Cheat Sheet - The Daily Social Media Workouts v3The Social Media Cheat Sheet - The Daily Social Media Workouts v3
The Social Media Cheat Sheet - The Daily Social Media Workouts v3
 
The Daily Twitter Social Media Workout to Get You Started
The Daily Twitter Social Media Workout to Get You StartedThe Daily Twitter Social Media Workout to Get You Started
The Daily Twitter Social Media Workout to Get You Started
 

Kürzlich hochgeladen

A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technologyehimaibooks
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)Marketing 2.0 Conference
 
Turn Website Visits into Conversions (2).pdf
Turn Website Visits into Conversions (2).pdfTurn Website Visits into Conversions (2).pdf
Turn Website Visits into Conversions (2).pdfVWO
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Marketing PowerPoint Michael McFellin.pptx
Marketing PowerPoint Michael McFellin.pptxMarketing PowerPoint Michael McFellin.pptx
Marketing PowerPoint Michael McFellin.pptxmichaelmcfellin
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Linking Technical SEO to Performance Milestones PDF.pdf
Linking Technical SEO to Performance Milestones PDF.pdfLinking Technical SEO to Performance Milestones PDF.pdf
Linking Technical SEO to Performance Milestones PDF.pdfRasida Begum
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
MRK634 Digital Digest Powerpoint Akshank Shukla
MRK634 Digital Digest Powerpoint Akshank ShuklaMRK634 Digital Digest Powerpoint Akshank Shukla
MRK634 Digital Digest Powerpoint Akshank Shuklaashukla15
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 

Kürzlich hochgeladen (20)

A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technology
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
 
Turn Website Visits into Conversions (2).pdf
Turn Website Visits into Conversions (2).pdfTurn Website Visits into Conversions (2).pdf
Turn Website Visits into Conversions (2).pdf
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Marketing PowerPoint Michael McFellin.pptx
Marketing PowerPoint Michael McFellin.pptxMarketing PowerPoint Michael McFellin.pptx
Marketing PowerPoint Michael McFellin.pptx
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Linking Technical SEO to Performance Milestones PDF.pdf
Linking Technical SEO to Performance Milestones PDF.pdfLinking Technical SEO to Performance Milestones PDF.pdf
Linking Technical SEO to Performance Milestones PDF.pdf
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
MRK634 Digital Digest Powerpoint Akshank Shukla
MRK634 Digital Digest Powerpoint Akshank ShuklaMRK634 Digital Digest Powerpoint Akshank Shukla
MRK634 Digital Digest Powerpoint Akshank Shukla
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 

11 Content Marketing Gems from Content Jam Speakers

  • 1. 11 REASONS TO BE EXCITED ABOUT WHAT YOU’LL LEARN AT CONTENT JAM 2014 Lightspan Digital Mana Ionescu @manamica Thanks to Andy Crestodina @crestodina Barry Feldman @feldmancreative
  • 2. A Lead Magnet is an irresistible bribe that gives a specific chunk of value to a prospect in exchange for their contact information – usually an email address. The key to making the offer irresistible is SPECIFICITY. The Lead Magnet must be a specific solution to a specific problem for a specific segment of your market. Russ Henneberry @RussHenneberry Russ Henneberry is a content marketing and analytics professional. Russ has worked in a content marketing and analytics capacity for companies like CrazyEgg, Salesforce.com and Network Solutions. He is currently Director of Editorial at Digital Marketer.
  • 3. From traffic to social, to engagement, content marketing is obsessed with "lag" analytics - numbers that tell us how we did after the fact, when it's too late to do anything about it. What if we focused on lead analytics - metrics that measure what we can do to create success? DR. Pete Meyers @dr_pete “Dr. Pete” Meyers is Marketing Scientist for Moz, where he works with the marketing and data science teams on product research and data-driven content. He has spent the past year building research tools to monitor Google, including the MozCast Project, and he curates the Google Algorithm History, a chronicle of Google updates back to 2003.
  • 4. What do you believe? What is it that you or your company stands for? Once you know, be sure EVERYONE knows. Brian Burkhart @squareplanet Brian believes nothing in business is more powerful than communications. It’s the backbone of every industry and operation. Based on principles found in science and psychology, Brian and his team at SquarePlanet Presentations & Strategy help individuals and organizations connect with audiences at a deeper level, with real authenticity, to drive growth.
  • 5. Content marketing is relationship selling in that it develops relationships with buyers even before the business is aware of them. It ideally helps buyers understand your business process for giving them something better than they had imagined. Great content doesn’t sell products or services, it sells the process that sells the products. Jeff Korhan @jeffkorhan Jeff Korhan, MBA, is a sales and marketing expert, and the author of Built-In Social: Essential Social Marketing Practices for Every Small Business. Korhan was a Fortune 50 Sales and Marketing Executive for the first decade of his career. He then founded a landscape services company that was twice named Small Business of the Year during its two decades of operation, with predigital content marketing contributing to that success.
  • 6. Establishing content governance is a lot like setting up a household budget – sure you can save yourself the headache in the up-front and make up the rules as you go, but those rules will probably seem subjective, your resources will be all over the map, and your dreams will never convert into long-term goals. Of course creating and implementing your content governance plan takes effort, but the increase in efficiency, consistency, and quality that you'll undoubtedly experience will prove that the juice is worth the squeeze. Chris Mickens @chrismickens Chris Mickens is the Creative Technical Director and Co-founder of EDUCO Web Design, a Chicago-based web design firm that focuses on client-empowerment and education. She’s super excited that EDUCO was named one of Sourcing Line’s Top 10 Drupal Web Design Agencies in the nation as well as one of their Top 10 Web Design Companies in Chicago in 2014.
  • 7. There are a ridiculous number of ways to join the groups your influencers are in or invite them into yours. To name a few: Twitter chats, LinkedIn Groups, Tribber, Facebook, Google+ communities. How does community building contribute to creating passionate relationships between buyers and brands? Barry Feldman @feldmancreative Barry Feldman of Feldman Creative is a content marketing consultant, creative director, and copywriter. Barry contributes to many of the leading online marketing publications and has been recognized as a top digital strategist and named to LinkedIn’s “25 Social Media Marketing Experts You Need to Know.”
  • 8. Here's the problem with analytics: It wants to tell you what happened. Except what you want to know is what worked, so you can do it again. The goal of learning analytics isn't to know every button and tag, but to know how to find "what worked" so you can do it again. And again… James Ellis @saltlab These are some of the James Ellises on Google: Fitness model, Irish stage actor, Four-star US Navy Admiral, British cryptographer, Dean of USC Business School, British stationary store, Mayor of Ottowa, Australian politician, and Co-Inventor of the Usenet. This James Ellis is not them. He is taller and knows Google Analytics.
  • 9. A positioning statement is a strategic exercise, not a creative one! It's all about how your offering competes in your chosen category, and it is written in a painfully straightforward style. It is not about how your brand makes people *feel,* metaphors, or hyperbole. Save the creative, emotive language for your Brand Essence and, ultimately, for your content. Susan Silver @argentumstrat Susan Silver is President of Argentum Strategy Group, a Chicago marketing strategy consulting firm. After spending 10 years in Brand Management at Kraft Foods and additional time running marketing for Equal Sweetener, Susan started Argentum seven years ago. Argentum specializes in working with small to mid-sized businesses and provides clients with team members who act like a Timeshare VP of Marketing®.
  • 10. There’s no magic conversion number, but instead, many tactics to trend conversion up. Learn a few conversion tricks and traps you don’t want to fall into, and ensure your conversion rate is headed in the right direction. Lauren Freedman @etailinggroup Lauren is a seasoned 20–year e-commerce veteran, author of It’s Just Shopping as well as a recognized and respected figure in omni-channel retail, She has a passion for merchandising that she has parlayed as president of the e-tailing group, evangelists for merchandising and customer service best practices.
  • 11. How can a marketer use brain science to get better results? The trick is to take advantage of cognitive biases. We all have certain predispositions. For example, we don't want to miss out on something good. So if the marketer does a few simple things that show the cost of NOT using a product or service, you can trigger a tiny voice that makes the website visitor see the offer in a new way. Andy Crestodina @crestodina Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 35-person web design company in Chicago. Andy loves this stuff. It’s fun to translate complex content marketing tactics into simple, practical content marketing advice that anyone can understand. He's also the author of Content Chemistry a handbook for content marketing and he’s written hundreds articles for many of the top sites in the industry.
  • 12. Why would you want to podcast? Podcasting puts you in your audience’s head. It puts your content on the device they carry with them ALL THE TIME. It creates a conversation with your audience, no it really does! But it’s a lot of work… Jill Sazlman @foundingmom & Brad Farris @blfarris Jill Salzman is currently growing her third entrepreneurial venture, The Founding Moms, the world’s first and only kid-friendly collective of offline meetups and online resources for mom entrepreneurs. As principal advisor at Anchor Advisors, Ltd, Brad Farris guides business owners through the pitfalls and joys of growing their business. Brad is a speaker and author, and with Jill he co-host the Breaking Down Your Business podcast.
  • 13. So you’re looking for that social media benchmark. In building terms, you are looking for how high to build above sea-level. Good news is, YOU get to set the height. And YOU get to choose where to build. Building on top of a hill will get you closer to your benchmark. So tomorrow’s digital marketing results start with today’s data decisions. Set benchmarks and you’ll never struggle with social media ROI again! Mana Ionescu @manamica Mana is the founder of Lightspan Digital where her team focuses on driving traffic to clients’ websites and building profitable connections through social media and content marketing. From Techweek to CES, from Social Media Week to MPI TechCon, from 312Digital to DePaul University, Mana took the stage over 100 times in the past 2 years, busting social media myths and showing measurable results are possible.
  • 14. #contentjam with us! CONTENTJAM, OCT 2 2014 Lightspan Digital Mana Ionescu @manamica Thanks to Andy Crestodina @crestodina Barry Feldman @feldmancreative