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20 Social Media Tips Every Marketer Should Know

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20 Social Media Tips Every Marketer Should Know

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Our new #presentation '20 Social Media Tips for Marketers is ready'🔥✌️Check it out! #socialmedia #DigitalMarketing #social #marketing #PowerPoint #tips ➡️ bit.ly/2F0HKPY

Get the most out of social media for your business with our 20 actionable tips today. Our guide will take on marketing, A/B testing, KPIs, and benchmarks, as well as posting time and frequency, content and copy type, platform-specific preferences, and audience targeting analytics.

Professional Presentation Design Agency
www.managerslides.com | info@managerslides.com | @managerslides

#socialmedia #socialmediamarketing social media #digitalmarketing #entrepreneurship #business #socialmediastrategy #tips #marketing #facebook #marketing #instagram #pinterest #twitter #analytics #growth #startup #smallbusiness #corporate #communication

Our new #presentation '20 Social Media Tips for Marketers is ready'🔥✌️Check it out! #socialmedia #DigitalMarketing #social #marketing #PowerPoint #tips ➡️ bit.ly/2F0HKPY

Get the most out of social media for your business with our 20 actionable tips today. Our guide will take on marketing, A/B testing, KPIs, and benchmarks, as well as posting time and frequency, content and copy type, platform-specific preferences, and audience targeting analytics.

Professional Presentation Design Agency
www.managerslides.com | info@managerslides.com | @managerslides

#socialmedia #socialmediamarketing social media #digitalmarketing #entrepreneurship #business #socialmediastrategy #tips #marketing #facebook #marketing #instagram #pinterest #twitter #analytics #growth #startup #smallbusiness #corporate #communication

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20 Social Media Tips Every Marketer Should Know

  1. 1. Every Marketer Should Know 20Social Media Tips a presentation by managerslides
  2. 2. Create a Channel-specific Social Media Plan Develop a clear strategy, set goals and milestones. Understand why you want to be on social media. What platforms feature your target audience? What is the best way to approach them? What are you trying to accomplish?
  3. 3. Develop a Posting Routine Stay organized and follow your plan. It’s dangerously easy to get lost and forgotten. Set up an editorial calendar based on your marketing strategy and follow it through! Test the preferences of your audience and the platform; think about content types, timings, and frequency. Not all platforms move as fast as Twitter, but a few posts per week aren’t going to cut it. Try to understand what impacts your reach and engagement.
  4. 4. Make Use of Social Media Management Tools Save time and keep a bird's-eye view. Streamline all activities in one platform: Publish content across multiple platforms, schedule posts, collaborate with your team, track and measure results.
  5. 5. Mind Your Content Quality beats quantity. Period. Be cautious with software that “suggests” or automates content publishing based on keywords. If you don’t check the posts prior, you might end up risking your followers as most of them eventually notice automation, or might no longer be interested because the content becomes irrelevant to them. You can source good content and inspiration by following relevant news sites or industry and niche blogs. Reach Relevance Resonance
  6. 6. What makes you unique? What makes you stand out from thousands of companies? Why should they follow you? You need to create value, specific to your social media audience. The best way to start is with behind the scenes insights, top-notch content, exclusive discount codes, industry thought leadership or real-time customer service and support. Give People a Cause
  7. 7. Get more people to notice you, by partnering up with established companies and known influencers. Building up your initial follower base is challenging, as social proof will impact how people will evaluate your brand. Having a low number of followers or limited engagement makes it less likely, that others will connect with your brand. Getting the “backing” of a known and trusted company can help you to accelerate can work wonders for you. You have the option of paid shout outs or to develop your relationships with relevant stakeholders organically. Cross-promotional events and content can be a great way to create value for both parties. Form Alliances & Partnerships
  8. 8. Photos and videos increase engagement rates. The success of Instagram and Pinterest – both primarily based on photos – is not a coincidence. The human brain loves visual stimulation, so make sure to find relevant and matching imagery for your brand and content. Post More Eye-Candy
  9. 9. Interact as a Person Get involved with your audience on a regular basis. Stop only posting headlines and links. Think of your social media posts as a part of a conversation and encourage a two-way communication. You can do this by asking for feedback, tagging or mentioning others, replying to other people’s posts or retweeting, and liking posts.
  10. 10. Make Use of Advanced Targeting People engage with your brand for different reasons. Make full use of audience analytics and targeting, but there’s more to it than just demographics and interests! It’s about individuals. Keep in mind that there are high individual differences within your audience groups, which aren’t going to be attracted to the same content.
  11. 11. A/B Test Over and Over Again “20 Ways to Increase Your Social Media Followers.” “How to Increase Your Social Media Followers.” Your copy can make all the difference. Stop wasting your content. Simple wording or sentence structure affects how people react to your content. Prepare multiple headlines and see which performs better. Stick to the better ones and use them as templates for your future copy. There’s plenty of A/B testing software for social media out there. Go get it!
  12. 12. Track, Analyze & Optimize Your Social Media ROI Get an idea of what’s working, and what isn’t. Similar to the A/B tests, measure your efforts and analyze the results. Set up a tracking on a weekly, monthly and quarterly basis. Understand, that metrics and benchmarks differ greatly by platform. To start with, consider tracking reach and engagement on Facebook, impressions, visits, and mentions on Twitter, impressions, clicks and interactions on LinkedIn, likes, comments and mentions on Instagram, and impressions, and engagement on Pinterest
  13. 13. Don’t Be Afraid of Paid Advertising Organic visibility continues to decrease. More and more businesses need to pay to get their message out there. Explore paid advertising carefully but don’t hesitate. Prices for most social media platforms are still below paid search and media buying. It’s crucial to test and optimize regularly, especially targeting options such as user’s interests and detailed demographics. $
  14. 14. Keep an Eye on Your Competitors What are they doing? What’s working? What should you copy, what can you do better? To answer these questions analyze their follower base, who they follow, their posting time and frequency, copy and content type – pay close attention to their popular and weak posts. Leverage this knowledge to your advantage, but stay unique.
  15. 15. Establish your brand as an authority. Larger social networks form smaller communities, prime examples are Facebook and LinkedIn groups or Twitter Chats. Start contributing to these micro-communities. This is your opportunity to connect with like-minded individuals within your niche and to cooperate with influencers. Join the Conversation Facebook Groups Discussions
  16. 16. Use the Right Keywords in Profile and Posts Improve your position in social search results. Social search continues to grow and increases in power and functionality. Leverage social media optimization practices in order to be found by your potential audience. Make sure to include industry and trending keywords in your profile and content copy to make your company more searchable.
  17. 17. Leverage Hashtags Expand your organic reach and impressions by choosing the right hashtags. Take a scientific approach to your hashtag research: There are plenty of free tools out there. Consider mixing common hashtags for driving volume and industry-specific hashtags for high converting quality followers.
  18. 18. Run Contests to Drive Growth Encourage engagement through contests to promote your brand and products. Follower count should never be your primary metric, as it only tells one side of the story. However, growing your follower base and expanding your reach through Instagram or Twitter contests is a great way to improve your social proof.
  19. 19. Don’t Hesitate to Sell Yourself It’s okay to advertise here and there, just don’t overdo it. Period. Ensure that the majority of your content is non- promotional, but an occasional link to your website or product showcase isn’t a bad thing – as long as it’s relevant to your audience.
  20. 20. Try out Alternative Networks There’s more than Facebook, Twitter, and Instagram. Although you should go for the widest reach first, other platforms might give you an edge in functionality or low advertising costs, and have definitely less competition to make it worth exploring.
  21. 21. Include the Whole Team Involve colleagues and let them participate in your company’s social media activities. The majority of the work is done by dedicated social media teams. Outsiders can bring in new perspectives and can help you connect better with new audiences. Your colleagues could either contribute content to posts and blogs or help to expand your company’s reach. 0 5 Category 1 Category 2 Category 3 Category 4
  22. 22. You are now a step closer to bring your social media presence to new heights. Build Your Social Empire
  23. 23. Did we miss any tips which worked well for you? Let us know in the comments! ” Düsseldorf, Germany info@managerslides.co m @managerslide s managerslides.com
  24. 24. Every Marketer Should Know 20Social Media Tips a presentation by managerslides

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