1.
From physical to virtual and back again.

6.
Real-World Colleagues

7.
Virtual World Playmates

8.
Is WoW the “new golf?

9.
Why Does WoW Work?

10.
AJ Kim on Game Mechanics 1) Collecting 2) Points 3) Feedback 4) Exchanges 5) Customization

13.
Game Mechanics and Goals: The First Five Minutes <ul><li>Understanding </li></ul><ul><li>Accomplishment </li></ul><ul><li>Progression </li></ul><ul><li>Acquisition </li></ul><ul><li>Communication </li></ul>

14.
Nick Yee’s MMO Player Stages

15.
The Grind

17.
“ Real World” Games: Tupperware

18.
“ Real World” Games: Super Sleuth

19.
Real World Games: Summer Reading Programs

20.
Implicit Online Games: eBay Feedback

21.
Implicit Online Games: MySpace/Friendster/LinkedIn

22.
Implicit Online Games: PageRank

23.
Implicit to Explicit: Google Smackdown

24.
Games That Blur Boundaries: Passively Multiplayer Online Games

25.
Games That Blur Boundaries: Chore Wars

26.
Games That Blur Boundaries: Seriosity’s Attent

27.
Games That Blur Boundaries: Social Genius