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10 STEP Marketing Plan for (FAIRTEX gloves) Edgardo Mamuyac JR February 2011 http://jr-mamuyac.blogspot.com/
[object Object],[object Object],[object Object],[object Object],Disclaimer http://jr-mamuyac.blogspot.com/
[object Object],[object Object],[object Object],[object Object],[object Object],Steps 1 to 5 PTM and market http://jr-mamuyac.blogspot.com/
[object Object],[object Object],[object Object],[object Object],[object Object],Steps 6 to 10 Marketing mix & strategy http://jr-mamuyac.blogspot.com/
Positioning to the Primary Target Market Part 1: Steps 1-5 http://jr-mamuyac.blogspot.com/
1. Fairtex primary target ,[object Object],[object Object],[object Object],http://jr-mamuyac.blogspot.com/
Describe your PTM needs Reference: Maslow ’s Hierarcy of Needs Marketing Management, 11 th ed, Philip Kotler I am active! I am a winner! I would not get push around http://jr-mamuyac.blogspot.com/
2. Needs, wants & demands ,[object Object],[object Object],[object Object],http://jr-mamuyac.blogspot.com/
3a. Competitors ,[object Object],[object Object],[object Object],http://jr-mamuyac.blogspot.com/
Example of a 2x2 competitive position map for gloves Fairtex Everlast Cleto Reyes Twins Price vs. Age Matrix King http://jr-mamuyac.blogspot.com/ Price/ Age Matrix 0-13 yrs 13-24 yrs 25-49 yrs 50yrs up High price Low Price
4. Niche Market Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],http://jr-mamuyac.blogspot.com/
5. Market ,[object Object],[object Object],http://jr-mamuyac.blogspot.com/
The Marketing Mix Strategy Part 2: Steps 6-10 http://jr-mamuyac.blogspot.com/
6a. Fairtex gloves vs. other brands http://jr-mamuyac.blogspot.com/
6b. Product Description ,[object Object],[object Object],[object Object],[object Object],[object Object],http://jr-mamuyac.blogspot.com/
7. Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://jr-mamuyac.blogspot.com/
8a. Modes does this product use http://jr-mamuyac.blogspot.com/ 2 3 1
8a. Your products Promotions ,[object Object],[object Object],[object Object],[object Object],http://jr-mamuyac.blogspot.com/
8a. Samples of Promo http://jr-mamuyac.blogspot.com/
8b. Competitor promo ,[object Object],http://jr-mamuyac.blogspot.com/
9. Place ,[object Object],[object Object],[object Object],[object Object],[object Object],http://jr-mamuyac.blogspot.com/
10. Winning strategy? ,[object Object],[object Object],http://jr-mamuyac.blogspot.com/
SUMMARY http://jr-mamuyac.blogspot.com/
[object Object],[object Object],[object Object],[object Object],[object Object],Steps 1 to 5 PTM and market http://jr-mamuyac.blogspot.com/
[object Object],[object Object],[object Object],[object Object],[object Object],Steps 6 to 10 Marketing mix & strategy http://jr-mamuyac.blogspot.com/
10 STEP Marketing Plan for (FAIRTEX gloves) Edgardo Mamuyac JR February 2011 http://jr-mamuyac.blogspot.com/

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10 step marketing plan fairtex jr mamuyac

  • 1. 10 STEP Marketing Plan for (FAIRTEX gloves) Edgardo Mamuyac JR February 2011 http://jr-mamuyac.blogspot.com/
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  • 5. Positioning to the Primary Target Market Part 1: Steps 1-5 http://jr-mamuyac.blogspot.com/
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  • 7. Describe your PTM needs Reference: Maslow ’s Hierarcy of Needs Marketing Management, 11 th ed, Philip Kotler I am active! I am a winner! I would not get push around http://jr-mamuyac.blogspot.com/
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  • 10. Example of a 2x2 competitive position map for gloves Fairtex Everlast Cleto Reyes Twins Price vs. Age Matrix King http://jr-mamuyac.blogspot.com/ Price/ Age Matrix 0-13 yrs 13-24 yrs 25-49 yrs 50yrs up High price Low Price
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  • 13. The Marketing Mix Strategy Part 2: Steps 6-10 http://jr-mamuyac.blogspot.com/
  • 14. 6a. Fairtex gloves vs. other brands http://jr-mamuyac.blogspot.com/
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  • 17. 8a. Modes does this product use http://jr-mamuyac.blogspot.com/ 2 3 1
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  • 19. 8a. Samples of Promo http://jr-mamuyac.blogspot.com/
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  • 26. 10 STEP Marketing Plan for (FAIRTEX gloves) Edgardo Mamuyac JR February 2011 http://jr-mamuyac.blogspot.com/