Yahoo Open Search

•

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Micah Alpern

A description of the Yahoo! Open Search Strategy

Technology News & Politics

Yahoo! Search

Open Ecosystem
BayCHI talk

Micah Alpern
Larry Cornett.
Design Director
VP Search Product
Search Ecosystem

What is Open Search?

Yahoo!

Yahoo! Search Technology (YST)

Search Today

10 Blue links
Limited Choice
• Three players dominate
the market, giving users
limited choice

• Neither site owners nor
searchers can exert much
influence on what
information is presented

Yahoo! Search Ecosystem

Ecosystems thrive
from win wins
• For Searchers
• Site Owners
• and Developers

Building a richer, more relevant, and more personal
search experience.

Opening search -
what does it mean?
• Clear win for: developers, site
owners, users and Yahoo!

• Go from “to-do” to “done”

BEFORE

AFTER

Site Owners
• Straight to the answers
• Increase in quality of site traffic
• Fosters loyalty and engagement

BEFORE

AFTER

Enhanced Results and Infobars:
Ratings and reviews, images, deep links, and
other name-value pairs.

Enhanced Result: what can a developer
build?

deep
links

images

name/value
pairs or
abstract

YAHOO! CONFIDENTIAL | 10

SearchMonkey

An open platform for using structured data to
build more useful and relevant search results

After
Before

YAHOO! CONFIDENTIAL | 11

The SearchMonkey Ecosystem

XML / API /
Display
RDFa Personalized
Publisher
SERP
Content
Submission
SearchMonkey
Users
Publishers

Templates/
PHP

Developer
Tool

Developers

Infobar: what can a developer build?

Pull in data
from any
web service

YAHOO! CONFIDENTIAL | 13

Infobar: what might a developer build?

Open
canvas for
HTML

Infobar: what might a developer build?

YAHOO! CONFIDENTIAL | 15

Search Monkey Design Process
Generative Studies Lab and Bucket testing

Eye Tracking

Opening our platform

Becoming a serious Search principal requires a massive capital
investment (~$300MM)
– People, knowledge, experience
– Hardware, operations, and infrastructure
– Data, relevance and ranking models

Classifying, rewriting, spell check, routing, caching
Query Handling
Query Handling
MLR models (massive data required)
Ranking
Ranking
Massive database (scalable, fast, and redundant)
Index
Index
Crawl Detect spam, de-dupe URLs, track updates
Crawl

BOSS Vision

No matter where you are on the
Web, search experiences are
relevant, comprehensive, fresh and
well-presented.

Yahoo Open Search

http://developer.yahoo.com/searchmonkey/
http://developer.yahoo.com/search/boss/

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Yahoo Open Search

1. Yahoo! Search Open Ecosystem BayCHI talk Micah Alpern Larry Cornett. Design Director VP Search Product Search Ecosystem

2. What is Open Search? Yahoo! Yahoo! Search Technology (YST)

3. Search Today 10 Blue links Limited Choice • Three players dominate the market, giving users limited choice • Neither site owners nor searchers can exert much influence on what information is presented

4. Search Tomorrow

5. Yahoo! Search Ecosystem Ecosystems thrive from win wins • For Searchers • Site Owners • and Developers Building a richer, more relevant, and more personal search experience.

6. What is Open Search? Yahoo!

7. What is Open Search? Yahoo!

8. Opening search - what does it mean? • Clear win for: developers, site owners, users and Yahoo! • Go from “to-do” to “done” BEFORE AFTER

9. Site Owners • Straight to the answers • Increase in quality of site traffic • Fosters loyalty and engagement BEFORE AFTER Enhanced Results and Infobars: Ratings and reviews, images, deep links, and other name-value pairs.

10. Enhanced Result: what can a developer build? deep links images name/value pairs or abstract YAHOO! CONFIDENTIAL | 10

11. SearchMonkey An open platform for using structured data to build more useful and relevant search results After Before YAHOO! CONFIDENTIAL | 11

12. The SearchMonkey Ecosystem XML / API / Display RDFa Personalized Publisher SERP Content Submission SearchMonkey Users Publishers Templates/ PHP Developer Tool Developers

13. Infobar: what can a developer build? Pull in data from any web service YAHOO! CONFIDENTIAL | 13

14. Infobar: what might a developer build? Open canvas for HTML

15. Infobar: what might a developer build? YAHOO! CONFIDENTIAL | 15

16. Search Monkey Design Process Generative Studies Lab and Bucket testing Eye Tracking

17. What is Open Search? Yahoo! Yahoo! Search Technology (YST)

18. What is Open Search? Yahoo! Yahoo! Search Technology (YST)

19. Opening our platform Becoming a serious Search principal requires a massive capital investment (~$300MM) – People, knowledge, experience – Hardware, operations, and infrastructure – Data, relevance and ranking models Classifying, rewriting, spell check, routing, caching Query Handling Query Handling MLR models (massive data required) Ranking Ranking Massive database (scalable, fast, and redundant) Index Index Crawl Detect spam, de-dupe URLs, track updates Crawl

20. BOSS Vision No matter where you are on the Web, search experiences are relevant, comprehensive, fresh and well-presented.

21. 4 hoursearch

22. PlayerSearch

23. NewsLine

24. Tianomo

25. Yahoo Open Search http://developer.yahoo.com/searchmonkey/ http://developer.yahoo.com/search/boss/