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RBMS “Futures!”, 21 November 2012
                                                               #RBMS2012




Scarcity and Abundance:
the cooperative imperative in
special collections

Constance Malpas
Program Officer
OCLC Research

@ConstanceM




     The world’s libraries. Connected.
Old forms, evolving functions

                                           This is an early American spout cup. . .

                                           a pouring vessel somewhere between
                                              a pap boat and a tea pot.

                                           My aim today:
                                            dispense more bitter stimulant
                                               than soothing pabulum


Pickman, D. Leavitt. (1938). Pouring vessel vagaries. Cambridge, Mass.: The Mythology Company.

            The world’s libraries. Connected.
A view of the future




Rick Anderson. The Portal Problem, Part 2: The Plight of the Library Collection Scholarly
Kitchen Blog (April 16, 2012)

          The world’s libraries. Connected.
Or maybe it‟s something else.

ARL–CNI Forum, October 2011
Louisiana State University President, John Lombardi
When solicited for university funding, his first question is:
 “What will that project do to make the university more
 competitive?”
“If you can‟t persuade me that the work you‟re doing is
   going to make us more famous, we’re not going to be
   interested in investing in you,” he said.
“Is that wise and profound and good? No. It‟s stupid. But
  that’s the way it is.”    http://www.youtube.com/watch?v=n49VJKPVw_0


      The world’s libraries. Connected.
In many                        Open Web
          Purchased materials
         Licensed E-Resources                             collections                     Resources


                                             Licensed

                     Commodity                                                 Exotic
                   Goods & Services                                         Instruments
                     Purchased
         High                                                                                   Low
      Stewardship                                                                           Stewardship


                                                                          New Republic of
                   Hereditary Duchy
                                                                            Institutional
                       of RBMS
                                                                               Impact
           Special Collections                              In few                   Research & Learning
            Local Digitization                                                            Materials
                                                          collections

OCLC Collections Grid. Credit: Dempsey, Childress (OCLC Research. 2003)
Redirection of library resource

                                            In Many
                                           Collections

                                   Licensed




                       Purchased
       High                                                           Low
    Stewardship               today                      +5 yrs   Stewardship




                                    Emerging shared services
                                         New skill sets
                                   Renovated value proposition
                                             In Few
                                           Collections
OCLC Research, 2010.
So, what‟s the problem?

Cooperative infrastructure developed to support
efficient management of „commodity‟ collections…
widely-held print publications            cooperative cataloging
                                           shared print collections
                                           approval plans
                                           on-demand purchasing
licensed electronic resources             group licensing
                                           knowledge base maintenance
                                           shared digital preservation

not necessarily extensible to special collections
       The world’s libraries. Connected.
Moreover . . .

• Limited institutional incentives to share in
  prestige of ownership
• Cooperative agreements for „joint custody‟,
  shared stewardship, coordinated acquisitions,
  etc. are rarely and/or imperfectly memorialized
• Special Collections mostly focused on managing
  scarcity; the network economy is governed by
  the principle of plenitude. Abundance =
  opportunity, not threat.
    The world’s libraries. Connected.
What makes us special is changing

• In many academic research libraries, 30 to 50% of
  collections, including special collections, are off-site.
• For ARLs, 30% or more print collection has already
  been digitized – even if the library hasn‟t scanned a
  single book.
• For Oberlins, the rate is even higher (>40% median).
• Among IRLA, rates are variable but can exceed 50%.
• A substantial portion of the digitized titles in each
  library are also relatively abundant in the library
  system (30%-90%).

     The world’s libraries. Connected.
Pre-1850 imprints in HathiTrust

       • >175K unique (discrete) titles
          Cf. Dooley et al. (2010) report avg. special
          collections print volume count ~80K
       • Median holding libraries per title = 7
          ‘scarce’ supply in native print format
       • 99% designated as (US) public domain [B©]
          now embedded in an economy of abundance
OCLC Research analysis of HathiTrust snapshot data, May 2012.

             The world’s libraries. Connected.
A „monumental‟ opportunity
                                                       Marcel Breuer‟s design for St John‟s
                                                       Abbey, Collegeville MN, ca 1958.



                                                              Preserving and providing
                                                              access to the monumental
                                                              dimension of digitized
                                                              material is a vital task for
                                                              libraries.
                                                                             Roger Chartier, June 2012


Stoddard, W. S. (1958). Adventure in architecture: building the new Saint John's. [1st ed.] New York:
Longmans, Green.


              The world’s libraries. Connected.
New service frameworks are needed

                                 A further stage in the evolution of
                                 pouring vessels:
                                         the milk carton as a tool for
                                    massively coordinated discovery

                                Enabling the creative re-use of content
                                in special collections is a tremendous
                                technical – and cultural – challenge. We
   Lucile
                                must embrace it.
    AKA                        http://www.flickr.com/photos/foxtongue/119445060 “My muse as a
  „Lavinia‟                    milk carton kid” by Foxtongue – remixed with illustration from a
                               public domain version of Lucile, sourced from HathiTrust.


    The world’s libraries. Connected.
Citation, scholarly work, scale




                                            The historian cites sources
                                            “so that the past may be
                                            made present.”
                                                        R. Chartier (2012)



                                            What should be cited?
                                        }   The manifestation or the
                                            original item?
    The world’s libraries. Connected.
Content vs. container: our vessels weep




                          Redefining citation practices will not be the
                            work of librarians alone – it will require
                           collaboration with the communities that
                                create and use our collections



        The world’s libraries. Connected.
In closing

Maximizing the scholarly value and institutional
 relevance of special collections will require new
 forms of collaboration:
   Within and across institutions, to establish common service
     frameworks for managing content creation, dissemination
     and re-use
   Among repositories and donors to broaden the collective
     collection and more effectively reveal its underlying
     „connective tissue‟
   In partnership with scholars who are defining use cases not
     supported by traditional library infrastructure, service
     portfolios or personnel

    The world’s libraries. Connected.
Constance Malpas
malpasc@oclc.org


   Thanks for your attention.
          Questions, comments?



   The world’s libraries. Connected.

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Scarcity and Abundance: the cooperative imperative in special collections

  • 1. RBMS “Futures!”, 21 November 2012 #RBMS2012 Scarcity and Abundance: the cooperative imperative in special collections Constance Malpas Program Officer OCLC Research @ConstanceM The world’s libraries. Connected.
  • 2. Old forms, evolving functions This is an early American spout cup. . . a pouring vessel somewhere between a pap boat and a tea pot. My aim today: dispense more bitter stimulant than soothing pabulum Pickman, D. Leavitt. (1938). Pouring vessel vagaries. Cambridge, Mass.: The Mythology Company. The world’s libraries. Connected.
  • 3. A view of the future Rick Anderson. The Portal Problem, Part 2: The Plight of the Library Collection Scholarly Kitchen Blog (April 16, 2012) The world’s libraries. Connected.
  • 4. Or maybe it‟s something else. ARL–CNI Forum, October 2011 Louisiana State University President, John Lombardi When solicited for university funding, his first question is: “What will that project do to make the university more competitive?” “If you can‟t persuade me that the work you‟re doing is going to make us more famous, we’re not going to be interested in investing in you,” he said. “Is that wise and profound and good? No. It‟s stupid. But that’s the way it is.” http://www.youtube.com/watch?v=n49VJKPVw_0 The world’s libraries. Connected.
  • 5. In many Open Web Purchased materials Licensed E-Resources collections Resources Licensed Commodity Exotic Goods & Services Instruments Purchased High Low Stewardship Stewardship New Republic of Hereditary Duchy Institutional of RBMS Impact Special Collections In few Research & Learning Local Digitization Materials collections OCLC Collections Grid. Credit: Dempsey, Childress (OCLC Research. 2003)
  • 6. Redirection of library resource In Many Collections Licensed Purchased High Low Stewardship today +5 yrs Stewardship Emerging shared services New skill sets Renovated value proposition In Few Collections OCLC Research, 2010.
  • 7. So, what‟s the problem? Cooperative infrastructure developed to support efficient management of „commodity‟ collections… widely-held print publications  cooperative cataloging shared print collections approval plans on-demand purchasing licensed electronic resources  group licensing knowledge base maintenance shared digital preservation not necessarily extensible to special collections The world’s libraries. Connected.
  • 8. Moreover . . . • Limited institutional incentives to share in prestige of ownership • Cooperative agreements for „joint custody‟, shared stewardship, coordinated acquisitions, etc. are rarely and/or imperfectly memorialized • Special Collections mostly focused on managing scarcity; the network economy is governed by the principle of plenitude. Abundance = opportunity, not threat. The world’s libraries. Connected.
  • 9. What makes us special is changing • In many academic research libraries, 30 to 50% of collections, including special collections, are off-site. • For ARLs, 30% or more print collection has already been digitized – even if the library hasn‟t scanned a single book. • For Oberlins, the rate is even higher (>40% median). • Among IRLA, rates are variable but can exceed 50%. • A substantial portion of the digitized titles in each library are also relatively abundant in the library system (30%-90%). The world’s libraries. Connected.
  • 10. Pre-1850 imprints in HathiTrust • >175K unique (discrete) titles Cf. Dooley et al. (2010) report avg. special collections print volume count ~80K • Median holding libraries per title = 7 ‘scarce’ supply in native print format • 99% designated as (US) public domain [B©] now embedded in an economy of abundance OCLC Research analysis of HathiTrust snapshot data, May 2012. The world’s libraries. Connected.
  • 11. A „monumental‟ opportunity Marcel Breuer‟s design for St John‟s Abbey, Collegeville MN, ca 1958. Preserving and providing access to the monumental dimension of digitized material is a vital task for libraries. Roger Chartier, June 2012 Stoddard, W. S. (1958). Adventure in architecture: building the new Saint John's. [1st ed.] New York: Longmans, Green. The world’s libraries. Connected.
  • 12. New service frameworks are needed A further stage in the evolution of pouring vessels: the milk carton as a tool for massively coordinated discovery Enabling the creative re-use of content in special collections is a tremendous technical – and cultural – challenge. We Lucile must embrace it. AKA http://www.flickr.com/photos/foxtongue/119445060 “My muse as a „Lavinia‟ milk carton kid” by Foxtongue – remixed with illustration from a public domain version of Lucile, sourced from HathiTrust. The world’s libraries. Connected.
  • 13. Citation, scholarly work, scale The historian cites sources “so that the past may be made present.” R. Chartier (2012) What should be cited? } The manifestation or the original item? The world’s libraries. Connected.
  • 14. Content vs. container: our vessels weep Redefining citation practices will not be the work of librarians alone – it will require collaboration with the communities that create and use our collections The world’s libraries. Connected.
  • 15. In closing Maximizing the scholarly value and institutional relevance of special collections will require new forms of collaboration: Within and across institutions, to establish common service frameworks for managing content creation, dissemination and re-use Among repositories and donors to broaden the collective collection and more effectively reveal its underlying „connective tissue‟ In partnership with scholars who are defining use cases not supported by traditional library infrastructure, service portfolios or personnel The world’s libraries. Connected.
  • 16. Constance Malpas malpasc@oclc.org Thanks for your attention. Questions, comments? The world’s libraries. Connected.

Editor's Notes

  1. http://babel.hathitrust.org/cgi/pt?id=uc1.b139230;seq=188Page 168OCLC no: 758408It’s customary in presentations like this to start with a few words about who I am and where I’m coming from – especially as I’m an outsider in the RBMS community. Instead, I present you with this odd item. At first glance it looks like a teapot, but on closer examination you can see that unlike the ‘short and stout’ form, this pot has its handle positioned 90 degrees from its spout.It’s actually a early American spout cup – a pouring vessel located about mid way on the continuum between a pap-boat (which resemble today’s sauce boats and were used to feet infants and invalids) and a teapot. I introduce this perplexing object here because it is emblematic of the interplay of social, cultural and technological changes that are continually reshaping the world around us. Special collections have traditionally had an important role in preserving artifacts and cultural iconography so that scholars, antiquarians (like Dudley Pickman, author of Pouring Vessel Vagaries) and others may have the opportunity to interpret them in rich, historical context. In contrast to the spout cup (a bona fide museum item), Leavitt’s book may not appear to be particularly ‘special’ – it’s held by 75 libraries, it was published in the 1930s, it’s freely available online – and yet in the digital environment it is if anything more valuable and useful than ever before, because it is now woven into a larger information context. This claim – that abundance creates value – runs contrary to received wisdom in the special collections community. We like to say that what is rare, distinctive and especially what is ‘unique’ is what makes special collections special. I’m going to argue against this notion and say that what will make special collections special and valuable in the future is not their scarcity but their ‘embeddedness’ in an economy of abundance.
  2. It’s common these days for library observers to gesture toward the growing homogeneity of academic print collections and increased reliance on disintermediated discovery on the web, and make pronouncements about the decline of library relevance. Often this accompanied by a hasty reassurance that library can still deliver distinctive value by increasing the visibility and use of local special collections. In this recent blog post, Rick Anderson, acting dean of the Marriott library at the University of Utah, offers up a similarly hopeful picture – saying that special collections are the library’s ‘most powerful weapon’ and differentiator. But, as Anderson acknowledges, it’s not as simple as declaring that rare books and MSS will naturally move from the wings (or ‘benign and beloved ghettos’) to center stage as commodity collections and the local operations that support them are deprecated. Special collections – by their very nature – have a comparatively limited constituency. By Anderson’s own reckoning, it’s not clear that libraries have a good strategy for identifying, growing or capitalizing on demand for special collections. But he’s still bullish on their intrinsic value. http://scholarlykitchen.sspnet.org/2012/04/16/the-portal-problem-part-2-the-plight-of-the-library-collection/
  3. A somewhat different view of library futures was offered up by John Lombardi, past president of LSU, at an ARL-CNI forum last October. Lombardi took a purely utilitarian stance on the value of the library. He said: it’s no different from any other department or school on campus – if it isn’t adding luster to the reputation of the university, it’s marginal. It won’t be put out of business any time soon, but it won’t attract institutional investment either. He did carve out an modest exception for special collections. To the extent that your archival collections are absolutely unique, he said, if you can get a donor to help you digitize them, I will be eternally grateful. But unless that digital product is deemed indispensable by the larger community, attracts new faculty members to the university, etc., it’s still not worth much. Overall, he was much more concerned with what the university can do to keep its top performing research faculty operating at full bore – and the library didn’t seem to have too much to offer on that score. (He later published a softer pitch, affirming his deep appreciation for all that libraries do.) I want to offer a view of how these two perspectives on library ‘futures’ – the ineluctable rise of special collections, or the ultimate subordination of the library within campus technology centers and offices of sponsored research – might be reconciled.
  4. This is a model we have used to frame some discussions about library collections and operations in the past. The horizontal axis is a measure of the stewardship or curatorial efforts that have traditionally been needed to manage these materials in libraries. The vertical axis is a measure of how widely held the materials are in the library system: at the top are resources that are abundant in the library community, at the bottom are materials that relatively scarce.In the upper left quadrant are the materials that libraries traditionally purchased and increasingly are leasing. Below that are special collections, rare books and manuscripts. The bottom right includes research outputs and teaching materials. The upper right includes a wide variety of resources found on the Open Web – twitter streams, blogs etc.Libraries may be interested in all of these areas, but not equally. Traditionally, local library operations have focused on the upper left quadrant. This is where the majority of library spending is concentrated. But increasingly, cooperative approaches to managing ‘commodity collections’ are reducing that spend and enabling libraries to redirect resources toward other areas – including special collections.
  5. Rather than seeing special collections as a ‘green pasture’ for new investment, the university is likely to look for ways to make it run more efficiently. But it’s not at all clear that the cooperative infrastructure that we have developed to support efficient management of commodity collections is obviously, necessarily or naturally extensible to special collections.
  6. I’ve said that the cooperative imperative in managing commodity collections doesn’t necessarily lend itself to application in the special collections environment. But – just as the rise of hot caffeinated beverages transformed the form and function drinking vessels – the changing nature of general collections is also having an effect on the shape of special collections.
  7. What does this mean for special collections?
  8. http://hdl.handle.net/2027/mdp.39015006743473?urlappend=%3Bseq=130Roger Chartier, « Portrait Roger Chartier : Traces, pratiques de l’écrit, pratiques de l’histoire », in Circé. Histoires, Cultures & Sociétés, Numéro 1, 2012. [http://www.revue-circe.uvsq.fr/spip.php?article10]Chartier,acelebratedhistorian of the book, does not argue againstdigitization – on the contrary, heacknowledgesthatit has enriched and multipliedopportunities for research. But hedoes argue veryeloquently for the specialrole of libraries in preserving and evenexpandingaccess to historicalmaterials. By ‘monumental’ hemeanssomething more than ‘physically impressive’ – instead, heisinterested in preserving and extending the historical record of cultural production, dissemination, reception and re-use. The illustration I’veusedhereis a maquette produced by Marcel Breuer during the time hewasdesigning St John’s abbey. Breurisfamous for his ‘monumentalist’ architecture – but I chose this image becauseitrepresents the process of dialogue between Breuer and the Church thatactuallyshaped the structure. Scholarsrightfullyexpect the Web to deliver a rich and inter-connectedview of published and primary source materials -- and special collections libraries are wellsituated to provideit. But doingsowillrequire new forms of collaboration: within and across institutions.
  9. http://www.flickr.com/photos/foxtongue/119445060/lightbox/ “My muse as a milk carton kid” by FoxtongueThe missing children milk carton campaign of the 1980s – a leitmotif of moving discovery into the flow. It became a model for how institutions could collaborate on national search and recovery. This picture is a mash-up of content from two sources. I was inspired by a remark Jackie made about Owen Meredith’s “Lucile” being the poster child of a special collections title that isn’t very distinctive. Reportedly 2000 editions were produced in the US alone.Flickr and HathiTrust both provide tools to assist with citation and re-use of material, but for digitized library content in general the toolkit is woefully inadequate. This represents an opportunity for special collections – an area for the kind of cross-boundary work I alluded to in the context of the collections grid.
  10. Citation critical part of scholarship and something that libraries have traditionally supported with authoritative cataloging. Yet, in the mass-digitized environment it can be almost impossible to identify and accurately cite sources. Here too there are opportunities
  11. It’s not hard to imagine use cases in which citation of the specific item – even for a widely-held work in which the intellectual content of the text is unchanged – would be necessary. For example, one of the digitized copies might have annotations of interest. Or the history of a single copy’s use might be of interest. These are some of the ‘monumental’ characteristics that a scholar like Chartiermight worry about.
  12. Current cooperative infrastructure – including bibliographic infrastructure – is a ‘blunt object’ when it comes special collections.This image demonstrates how a simple, well-meaning effort by a special collections cataloger – adding a local note to the bibliographic record to alert staff to the location of the physical item – has been propagated through the library system. More than 50 libraries have set holdings on this WorldCat record, with the tragi-comic effect that it is now impossible to tell which of the 50 copies is actually “in the archive room in the basement of the library.”This story doesn’t end well for Lucile.