REPORT SAMPLE ON PHILIPPINE TOURISM

2. What is Tourism?
• practice of travelling to and visiting places for
pleasure the and relaxation

3. What is Tourism Industry?
1. it is an industry that is involve in offering various
services for tourists, e.g. providing them with:
- information on where to stay or eat, places
of interests;
- books accommodations, travel, tours, ticket
theatres etc; and
- organize advertising campaigns for tourists.

4. What is Tourism Industry?
- it is a service based industry comprising a number of
tangible and intangible components.
2. Tangible elements includes:
a. transport
b. foods and beverages
c. tours
d. souvenirs
e. accommodation

5. 3. Intangible elements includes:
a. education
b. culture
c. adventure
d. escape and relaxation
What is Tourism Industry?

6. -or business travel is a more limited and
focused subset of regular tourism.
- During business tourism (traveling),
individuals are still working and being paid,
but are doing so away from both their
workplace and home.
Business Tourism

8. CONVENTION TOURISM
CONVENTION
- in the sense of a meeting, is a gathering of individuals who meet at an arranged
place and time in order to discuss or engage in some common interest.

10. Package Inclusions:
3D2N Standard Aircon Room
Day 1.
•Accommodation
•convention at Bethel guest house convention hall
• dinner at le chalet restaurant
Day 2.
•daily breakfast
•Apo Island Snorkeling Adventure (with pack
lunch)
•Dinner at lunch at Lab-as Seafood Restaurant
•Day 3.
•Daily breakfast
•Half Day City Tour (3-5 hours)
aircon land transfers
tour guide
entrance fees
Lunch at cafe Filomena, Bethel Guest House
•Roundtrip Airport Transfers (Sibulan Airport – hotel
– Sibulan Airport)
Dumaguete Package Tour with Apo
Island Snorkeling, half day city tour, 2
nights standard room
accommodation, etc.
-Rates are quoted PER PERSON
based on the number/ group of
persons indicated.
-Accommodations are based on
availability. Early bookings are
strongly recommended.
Bethel Guest House 8,628

14. NEEDS AND WANTS
OF BUSINESS TRAVELERS
AND CONVENTION DELEGATES
•A well-planned itinerary
•Complete information on the culture.
•Information on protocol and etiquette
practices.
•Personal protection such as insurance
•Communication by means of technology
•Tourist attraction
•Transportation
•Travel accomodation

15. SWOT Analysis
INTERNAL STRENGHTS
- Globally attractive tourism assets
- Strong hosting culture
- Proximity to large growth markets
-Large, young and well educated human
resources
- Supportive tourism policies
INTERNAL WEAKNESSES
- Uncompetitive tourist destination/sites
- Limited ability to tap key growth markets
- Weak transportation and infrastructure
- Limited private sector investment
- Inconsistent facility and service standards
- Weak human resource capacities and skills
- Concerns over safety and securityEXTERNAL OPPORTUNITIES
- Capitalize on the Philippine’s globally
attractive tourism assets and proximity
to large Asian growth markets
- Capitalize on the Government’s
convergence strategies for socio
economic development and poverty
reduction
- Leverage participation in international
tourism cooperation initiatives
EXTERNAL THREATS
- Natural disasters
- Internal and external conflicts
- Financial economic crisis
- Climate change

16. Investigate how well is the Philippines in satisfying these needs and wants.
In line with its vision “To become the must experience
destination in Asia.”, the Philippines is doing a
concerted effort to make sure that our country will have
a competitive advantage tourist destination. All the
local hotels, resorts, restaurants, supermarkets, and
other related enterprises come together to devise a
feasible and coordinated marketing plan. It is also
strongly holding on to the advantages we have and
trying its best to over come the shortcomings to
improve and increase tourism in the country.

17. You have just been appointed as the secretary of tourism of the Philippines,
how can you increase the share of the tourist arrival in the Philippines
relative to other countries?
1. develop and market competitive tourist products and destinations.
2. improve market access, connectivity, and destination infrastructure; and
3. improve tourism institutional, governance and industry manpower capabilities.