1. Webinar:
How to Get Leadership Support for
Your Disaster Recovery Plan
Guest Presenter:
Webinar Sponsored By: Eileen Unger, P.E.
President,
In Case of Crisis Emergency Preparedness Partnerships
Twitter: www.twitter.com/icocrisis Twitter:
www.twitter.com/eileenunger
Facebook: www.facebook.com/icocrisis
Website:
Website: www.incaseofcrisis.com www.emergencypreparednesspartnerships.com
Facebook:
www.facebook.com/EmergencyPreparednessPartnerships
Tuesday, September 18, 2012
2pm-3pm ET
www.incaseofcrisis.com

2. Webinar Agenda
“How to Get Leadership Support for Your Disaster Recovery Plan”
• Welcome
• Introduction of In Case of Crisis
• Introduction of Ms. Eileen Unger
of Emergency Preparedness
Partnerships
• Presentation on “How to Get
Leadership Support…”
• Q&A
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3. In Case of Crisis
What is In Case of Crisis?
An all-in-one mobile solution that
enables organizations like yours to:
• Transform outdated, static paper-based
emergency documents into a dynamic, accessible
crisis plan
• Keep employees, students, or staff “in the know”
• Maintain and update plans as needs and/or people
change before a crisis occurs
• Store important Crisis contacts for specific
locations and events to your phone
• Make emergency preparedness easier and effective
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4. About Eileen Unger
Guest Presenter
Eileen Unger, P.E., is the President of
Emergency Preparedness Partnerships, based
in Hammonton, NJ. She is the Executive
Director of the New Jersey Emergency
Preparedness Association, and is a member of
the American Society of Industrial
Security, the NJ Utilities Association, the
Chamber of Commerce of Southern NJ, the
Contingency Planning Exchange and the
National Association of Women Business
Owners. Eileen has over 32 years of Eileen Unger, P.E.
experience in the emergency President,
management, engineering and construction Emergency Preparedness Partnerships
fields. Twitter: www.twitter.com/eileenunger
Website: www.emergencypreparednesspartnerships.com
Facebook:
http://www.facebook.com/EmergencyPreparednessPartnerships
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5. Crisis vs. Disaster
Crisis: Disaster:
An An incident causing widespread
event, disclosure, allegation, or destruction, damage, loss or
set of circumstances that distress; a catastrophe, a grave
threatens the misfortune.
integrity, reputation, or survival
of an individual or an
organization.
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6. Lots of Different Terms
• Crisis management planning
• Contingency planning
• Crisis communications plans
• Disaster recovery plans
• Emergency preparedness plans
• Emergency response plan
• Business continuity plans
• Site safety plans
• Risk management plans
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7. All Comes Down to 3 Things:
What could go wrong?
What can I do to prevent
things from going wrong?
What do I do if something
does go wrong?
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8. What are the risks?
• Natural Disasters
• Facility
– Internal
– External
• Human
• Operational
• Reputational
• Technical
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9. Regardless of the Cause…
Same 3 steps:
1. What could go wrong? (Risk
Analysis)
2. What can I do to prevent things
from going wrong? (Mitigation
& Prevention)
3. What do I do if something does
go wrong?
(Preparedness, Response, and
Recovery)
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10. Impact of a Crisis:
Health and safety of employees
or members of the public
Loss of business - sales or
long term customers
Regulatory problem
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11. Survey Says…
US Conference of Mayors
• Surveyed 183 cities:
– 40% have deficient evacuation
plans
– 75% aren’t prepared for a flu
outbreak
– 80% of emergency responders
still can’t talk to each other or
with neighboring areas
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12. Survey Says…
2011 survey of small to mid-sized businesses:
• Only half have a plan, the smaller
the company, the less likely to have
a plan
• Of those with a plan, half
developed the plan AFTER a
problem occurred
• 81% feel confident in their ability
to deal with an emergency
• Downtime median cost is $12,500
per day
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13. Then why do some organizations fail to
have a plan?
• Can’t happen here – failure to
imagine the worst
• Competing priorities for time
• Unaware of risks
• Not a funded project
• No one is responsible for this (or it’s
unclear who is responsible)
• Will deal with if it happens
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14. The Challenge…The Other Big 3
1 2 3
Commitment by Allocation of Ownership of
Leadership Resources the Process
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15. “Engage the right people in the
right way to win support and
overcome obstacles.”
Stakeholder Management
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16. Stakeholder (corporate): a
person, group, organization, member or system who
affects or can be affected by an organization's actions.
Project stakeholder: a person, group or organization with
an interest in a project.
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17. Stakeholder Analysis
1. Identify who the stakeholders
are
2. Figure out their:
– Interest
– Influence
– Level of power
3. Determine which are the most
important stakeholders
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18. Stakeholder Analysis:
Identify Who the Stakeholders Are
• President
• CFO
• Training Supervisor
• Operations Director
• IT Manager
• Outside Vendor
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19. Stakeholder Analysis
Identify their interest, influence and power
High
Keep Manage
Satisfied Closely
Power
Monitor
Keep
(Minimum
Informed
Effort)
Low
Low Interest High
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20. Stakeholder Analysis
Determine which are the most important
stakeholders
High •President
Keep Manage
Satisfied Closely
•Operations Manager
•CFO
Power •Training Supervisor
•Friends •IT Manager
Monitor
Keep
(Minimum
Informed
Effort)
•Outside Vendor
Low •Call Center Supervisor
Low Interest High
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21. Don’t forget the influencers – they are
stakeholders too!
Not always obvious
Doesn’t always follow
the chain of command
There are many interests
and motivations
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22. From your Stakeholder Analysis you
know:
 Who the key stakeholders are
 What the best communications approach
might be
 What their key interests and issues are
 If they are a supporter, neutral, or a critic
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23. Plan your approach – what you need to
figure out:
 What level of support do you need from them?
High, medium or low?
 What role will they need to play?
 What do you need them to do?
 What messages will you use to communicate
with them?
 What actions or communications will you need
to do to win them over?
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24. The Anatomy of a Project
1. How the project got started
The road to a
2. The major stakeholder
successful disaster
planning project
3. Progress finally!
is fraught with
many twists and
turns. 4. The big emergency
5. Set backs and challenges
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25. The Anatomy of Another Project
1. How the project got started
2. The slow, painful process
Sometimes you
just need a good
3. One step forward, one step back
old-fashioned
emergency.
4. Cue the emergency
5. Progress
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26. Making the Case
The pitfalls and
Communicate downside of not
having a solid plan
The strengths
and benefits of
having a solid plan
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27. Questions?
Please submit all questions now.
Today’s session has been recorded.
Links to the recording and webinar slides will be emailed
to all registrants and posted to the In Case of Crisis
Website at www.incaseofcrisis.com
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28. Upcoming Webinar
What: Save the date for our next free webinar ….
“How to Integrate Mobile Technology Into Your
Emergency Response Plan”
When: Thursday, October 11, 2PM-3PM EST
Where: Register Online at http://bit.ly/QUe21W
www.incaseofcrisis.com 28

29. Thank You!
Feel free to contact us for more information
about disaster recovery, crisis planning
and/or technology solutions that make
emergency preparedness easier.
Guest Presenter:
Webinar Sponsored By: Eileen Unger, P.E.
President,
In Case of Crisis Emergency Preparedness Partnerships
Twitter: www.twitter.com/icocrisis Twitter:
www.twitter.com/eileenunger
Facebook: www.facebook.com/icocrisis
Website:
Website: www.incaseofcrisis.com www.emergencypreparednesspartnerships.com
Facebook:
www.facebook.com/EmergencyPreparednessPartnerships
www.incaseofcrisis.com 29