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Business Model: Referrals & Lead Mint Founder Institute Accounting

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Business Model: Referrals & Lead Generation 7% of $16B online ad market Fastest growing ad segment Up 160% from 2004 to ’05 (Source: IAB) $1.0B in mortgage lead-gen, to triple by 2008 (Experian) Mint - Money Intelligence Original Mint late 2006 slide 20 – 65 M x $30 = $0.6 – 1.8 B User base Rev/user/yr Mint Opportunity Advertisers

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