2. Project Aim
To inspire and empower the West Australian community
to take action in the prevention of overweight and obesity
through the platform of an advocacy website.
3. Project goals
1. Draw the public’s attention to overweight/obesity issues in the community.
2. Link the community to government and non-government agencies to participate in
advocacy initiatives regarding overweight/obesity prevention.
3. Break down the barriers to peoples’ involvement in overweight/obesity advocacy in
the community through promoting and creating opportunities to advocate on
community issues.
4. Increase the profile of advocacy action through the use of ‘Local Voices’
• Raise the profile of members of the community
• Impart advocacy skills to the community, not only for advocacy on issues of
obesity but advocacy skills that can be applied to other issues affecting their
communities.
4. Background
The Why Weight WA website will perform a unique function as part of an overall
overweight/obesity prevention and advocacy strategy in WA.
• Gap for projects on wider structural change
• Changing the factors in our communities and wider social environments that are
barriers to healthier lifestyles.
Why is obesity an important issue?
• Almost 2/3rds Australian adults are overweight or obese.
• One in four Australian children are overweight or obese.
• In WA, obesity is now overtaking smoking as our leading preventable cause of
disease.
15. Discussion Groups
Website:
Welcomed the idea
Name was important (no overweight or obesity)
Needed to be interactive
Local feel
Said they would sign up to the website.
16. Discussion Groups contd.
Champions
Liked the idea of champions but not the term
Local Voice
People to be real not high-level
Nominations
Needed to be provided with training and
workshops
Wanted to have different levels of involvement
19. Why Weight
Website
Community
Action Points
Mechanisms
Local Voice level of involvement
Whisper Shout
Collaboration
with health
agencies
Junk
Busters
The Parents
Jury
PHAIWA’s 12 Advocacy
Targets for Overweight
and Obesity to be
prioritised and
distilled
Link in with other
programs and promote
health promotion/advocacy
events
20. Website
concept
Marketing/Advertising
Consultation
Health
Professionals/Stakeholder
workshop
• Creative brief
•Approach/looks/brand
•Define issue
•Objective/agenda
•Name
•What has been done, examples of
other work
•Facilitator: Janelle Marr
•Hold a consultation event
•Inform experts on project and
develop concepts
• Explore collaboration opportunities
• Facilitator: Griffin Longley
Healthway
Grant
• clear outline of website and
components
•3 year project funding
Final Report for AHPA Scholarship
to inform the funding proposal
September
February
Stakeholder/
Advisory Group
21. Overarching statement 1
1. Programs and policies across all levels of government to ensure
that all people have access to an adequate and sustainable supply
of affordable, healthy, nutritious food.
6. Rules, policies programs and infrastructure in schools and
workplaces that support regular physical activity and healthy
eating.
8. Programs, policies and infrastructure to inform and support
parents and carers to maximise health, physical activity and good
nutrition in the early years.
We want healthy food options for all
22. Overarching statement 2
2. Phase out advertising and promotion of unhealthy* foods and
beverages, underpinned by legislated controls.
3. Clear, accessible information on the nutritional content of all food
products; front of pack “traffic lights” labelling.
7. Sustained adequately funded public education programs on physical
activity and healthy eating.
10. Tax incentives and subsidies that encourage physical activity and
healthy eating and policy and financial disincentives that discourage
inactivity and unhealthy eating.
We want a community where choosing healthy
food is easy
23. Overarching statement 3
4. Regulations and planning codes that require provision of a built
environment that supports accessible daily recreational physical activity,
sport and active transport (e.g. walking and cycling).
5. Reorientation of transport and planning priorities to enable expansion
of an affordable and accessible public transport network.
6. Rules, policies programs and infrastructure in schools and workplaces
that support regular physical activity and healthy eating.
7. Sustained adequately funded public education programs on physical
activity and healthy eating.
8. Programs, policies and infrastructure to inform and support parents
and carers to maximise health, physical activity and good nutrition in the
early years.
10. Tax incentives and subsidies that encourage physical activity and
healthy eating and policy and financial disincentives that discourage
inactivity and unhealthy eating.
We want physical activity to be the 1st and
easiest choice
24. Marketing Consultation
Look at lifecycle of
individuals to target
specific groups
Categorise people who
sign up with interest
areas
Decide community
interest areas
Use terms for
community at large
Target audience Key messages
25. Marketing Consultation
Start with priority group
in mind and grow from
there
Refine target groups to
specifics
e.g. people who lost
someone to diabetes
e.g. saving a public place
Need multiple access
points
Mentoring system
Videos – interviews
Provide lots of tools
Getting it off the ground Access points/Local
Voices