Leading (MARKETING 11) reported by philip esteban. Grade 11 student batch 2k16. K12 curriculum lessons

2.  Leading is another of the basic function
within the management process.
 “Leading is the use of influence to motivate
employees to achieve organizational goals”
(Richard Draft)
 Managers must be able to make
employees want to participate in
achieving an organization’s goals.

3.  Motivating Employees
 Influencing Employees
 Forming Effective Groups
The leading process helps the
organization move toward goal
attainment.

4.  There is an oft-repeated saying that a
“manager” is not necessarily a leader. Many
managers find themselves in their positions
because of exemplary performance in
“follower” positions or even due to longevity
and loyalty to their enterprise.Whether this is
in fact true or not, the managers in leadership
positions have ample opportunity to build
their character traits.

5. LEADERS
 Orchestrate
important change
effectively
 Create a vision and
direct path toward
the vision
 Empower and
motivate personnel
MANAGING
 Deal with day-to-
day organization
complexities
 Engage in planning
and budgeting
routines
 Structure the
organization

6.  Involves a manager spending time
connecting with his or her employees on
an interpersonal level.
 This goes beyond simply managing task;
rather,it involves communicating openly
with employees,motivating employees
toward higher levels of productivity.

7.  Inspiring employees to be creative and
innovative,and couraging employees to
achiever their goals.
 Not all managers are leaders.An employee
will follow a manager’s directions for doing a
job because he or she has to, but an
employee will voluntarily follow the
directions of a leader because he or she
believes in who is the leader is as person and

8.  In what the leader stands for as well
as the manner in which he or she is
inspired by the leader.
 A successful leader inspires
followers,increase morale and
courages effective communication
between employee.