This practical workshop will offer first hand advice on a wide range of relevant topics from an investor and entrepreneur perspective with a focus on emerging technologies. · What does an investor looks for in a startup? · The do’s and don’ts of pitching to investors · The business proposition; your competitive advantage, innovation and technology · Go To Market plans; exit strategies · Managing Growth, scaling your business sustainably; cloud technologies · ... and Why Adelaide?!

1. Building Startups: Investor and entrepreneur
perspective
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2. Background
Computer Power Group
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3. A Clear Message
 The business proposition
 Your competitive advantage, innovation, technology
 The market, barriers to entry
 Scalability
 The team
 The numbers... You must know these, regardless
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4. „Spray & Pray‟ vs the „F word‟
 FOCUS  the „F word‟
 Don‟t try to do too much too quickly
 Reduce complexity
 Minimal viable proposition
 Measure results regularly
 Listen to customer feedback
 Communicate with a simple, clear message
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5. The Costs of Starting a Business
 Have fallen dramatically
 Social Media
 Cloud Computing
 Bandwidth
 An increasing long-tail of startups
 But smaller number of entrepreneurs with big ideas!
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6. How to stand out in the crowd
 Beauty is in the eye of the beholder
 What your customers want to see is far more important than what you want to show
 The connected world
 Every business is now a potential publisher
 So is every consumer
 Getting the message out has never been easier
 But when everyone publishes content, how does yours get noticed?
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7. Managing Growth
 Don‟t scale too quickly
 Prove the model first and fast!!
 Start up Genome - www.startupgenome.com
 “Inconsistent Startup”
 Keep your team lean and mean
 Don‟t raise too much money too early
 Understand your customers first, get your product right!
 TOO BIG TOO EARLY!
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8. Exit Stage Left
 You shouldn‟t plan for it
 Running the business successfully is more important
 Lifestyle or building equity = cash
 Need to build value; IP = Intellectual Property
 Scaleable
 Have an exit strategy; but focus on running the business successfully
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9. Jump On It & Living Social
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10. iinet: Luck o‟ the Irish
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11. Ninefold
 Content marketing
 Active blog. Whole team contributes articles
 Thought leadership PR on relevant topics
 Informative presentations, videos, white papers
 Highlights selling points
 Removes common barriers to adoption
 Social Media
 Building an engaged audience
 Identify & respond to customer issues
 Monitor and join relevant conversations
 Rapid spread of Ninefold messaging
 Feedback
 Reputation management
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12. Ninefold
 Digital marketing
 Regular digital campaigns and promotions
 Search engine optimisation and advertising
 Banner ads via the Google Display Network
 Events and networking
 Developer & digital meetups & conferences
 Approx 50 events attended every month
 Build brand awareness via speaking opps
 Supported by advocates at the events
 T-shirts, beanies, hoodies & promo codes
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13. Adelaide vs The World v
 Australian and Adelaide tech companies can compete on the world stage
 We are early adaptors
 But our markets are small
 Connected world, NBN Co, Customers and Competitors
 Silicon Valley is a Mecca, - but not the “holy grail”; e.g. Startup Saturday Bangalore
 Great Local (Australian) support for innovation and entrepreneurs
 Need to network: online/offline
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14. Just do it!
 Every year it is going to get harder. So
there‟s no excuse to say “I‟ll just wait another
year.” If you‟ve got an idea, no matter what it
is, then the thing you‟ll regret is not doing it.
 Michael Malone: Founder, iinet
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15. Twitter @kilcare
ninefold.com
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