3. MARKET JUNGLE SURVIVAL OF THE FITTEST
1. IT’S A CRAZY WORLD OUT THERE!
4. MARKET JUNGLE SURVIVAL OF THE FITTEST
1. IT’S A CRAZY WORLD OUT THERE!
2. LOGO EVOLUTION
5. MARKET JUNGLE SURVIVAL OF THE FITTEST
1. IT’S A CRAZY WORLD OUT THERE!
2. LOGO EVOLUTION
3. GLOBALIZED REALITY
WHAT DOES IT TAKE TO SURVIVE?
6. MARKET JUNGLE SURVIVAL OF THE FITTEST
1. IT’S A CRAZY WORLD OUT THERE!
2. LOGO EVOLUTION
3. GLOBALIZED REALITY
WHAT DOES IT TAKE TO SURVIVE?
4. WHY DESIGN MANAGEMENT?
7. MARKET JUNGLE SURVIVAL OF THE FITTEST
IT’S A CRAZY WORLD OUT THERE
8. MARKET JUNGLE SURVIVAL OF THE FITTEST
IT’S A CRAZY WORLD OUT THERE
WHAT????
9. MARKET JUNGLE SURVIVAL OF THE FITTEST
IT’S A CRAZY WORLD OUT THERE
WHAT????
WHICH????
10. MARKET JUNGLE SURVIVAL OF THE FITTEST
IT’S A CRAZY WORLD OUT THERE
WHAT????
WHICH????
WHERE????
11. MARKET JUNGLE SURVIVAL OF THE FITTEST
IT’S A CRAZY WORLD OUT THERE
WHAT????
WHICH????
HOW????
WHERE????
12. MARKET JUNGLE SURVIVAL OF THE FITTEST
IT’S A CRAZY WORLD OUT THERE
WHAT????
WHICH????
HOW????
WHEN????
WHERE????
13. MARKET JUNGLE SURVIVAL OF THE FITTEST
IT’S A CRAZY WORLD OUT THERE
14. MARKET JUNGLE SURVIVAL OF THE FITTEST
IT’S A CRAZY WORLD OUT THERE
Product overload
15. MARKET JUNGLE SURVIVAL OF THE FITTEST
IT’S A CRAZY WORLD OUT THERE
Product overload
Too many choices
16. MARKET JUNGLE SURVIVAL OF THE FITTEST
IT’S A CRAZY WORLD OUT THERE
Product overload
Too many choices
OVERWHELMING!
19. MARKET JUNGLE SURVIVAL OF THE FITTEST
LOGO DESIGN
What is a logo?
20. MARKET JUNGLE SURVIVAL OF THE FITTEST
LOGO DESIGN
What is a logo?
Corporate identity
21. MARKET JUNGLE SURVIVAL OF THE FITTEST
LOGO DESIGN
What is a logo?
Corporate identity
Evolve and keep up!
22. MARKET JUNGLE SURVIVAL OF THE FITTEST
LOGO DESIGN
What is a logo?
Corporate identity
Evolve and keep up!
23. MARKET JUNGLE SURVIVAL OF THE FITTEST
LOGO DESIGN
What is a logo?
Corporate identity
Evolve and keep up!
24. MARKET JUNGLE SURVIVAL OF THE FITTEST
LOGO DESIGN
What is a logo?
Corporate identity
Evolve and keep up!
25. MARKET JUNGLE SURVIVAL OF THE FITTEST
LOGO DESIGN
What is a logo?
Corporate identity
Evolve and keep up!
26. MARKET JUNGLE SURVIVAL OF THE FITTEST
GLOBALIZED REALITY
27. MARKET JUNGLE SURVIVAL OF THE FITTEST
GLOBALIZED REALITY
Big enterprises
28. MARKET JUNGLE SURVIVAL OF THE FITTEST
GLOBALIZED REALITY
Big enterprises
Smaller businesses
29. MARKET JUNGLE SURVIVAL OF THE FITTEST
GLOBALIZED REALITY
Big enterprises
Smaller businesses
Develop or vanish!
30. MARKET JUNGLE SURVIVAL OF THE FITTEST
GLOBALIZED REALITY
31. MARKET JUNGLE SURVIVAL OF THE FITTEST
GLOBALIZED REALITY
Develop or vanish!
32. MARKET JUNGLE SURVIVAL OF THE FITTEST
GLOBALIZED REALITY
Develop or vanish!
Existing target market / variation of product ingredients
33. MARKET JUNGLE SURVIVAL OF THE FITTEST
GLOBALIZED REALITY
34. MARKET JUNGLE SURVIVAL OF THE FITTEST
GLOBALIZED REALITY
Existing target market / variation of product appearance
35. MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
36. MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
Adding value
37. MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
38. MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
Differentiator
39. MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
Differentiator
40. MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
Differentiator
41. MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
Differentiator
42. MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
43. MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
Strategy coordinator
44. MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
Strategy coordinator
45. MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
Strategy coordinator
46. MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
47. MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
Transformer
48. MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
Transformer
49. MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
Transformer
50.
51. “It would be absolutely amazing to stop
fearing risks and to adopt an innovative
attitude. Creativity is the key to conquer
any market and sooner or later everyone
will have to value it. The longer they take,
the greater the loss of money and
opportunities they will have.”
52. “It would be absolutely amazing to stop
fearing risks and to adopt an innovative
attitude. Creativity is the key to conquer
any market and sooner or later everyone
will have to value it. The longer they take,
the greater the loss of money and
opportunities they will have.”
Juan Rodriguez, Creative Director of
advertising agency Badillo Saatchi & Saatchi