Google has several online marketing tools which help to promote, advertise, set goals, target customers of a business online.

1. For Online Marketing

2. What is Marketing?
Marketing is the process of developing and communicating value to
prospects and customers. Think about every step you take to sell, service
and manage your customers.

3. Advantages of Traditional Marketing
• Reduced Cost • Easy refining of Strategy
• Measurable • Long Term Exposure
• Brand Engagement • Product Information
• Demographic Targeting • Less Intrusive
• Real Time Results • Holds Customer Attention

4. What is Online Marketing
Online or Internet marketing is also known as web marketing, online
marketing, webvertising, digital marketing or e-marketing. It refers to the
marketing of products or services over the Internet.

5. Important stages in Online Marketing
How your What is the What is the What is
website is Click Bounce your goal
found in Through Rate? success?
web Rate (CTR)?
search?
Words that help How many How many What is your
to locate your people or people or success rate
website easily visitors click visitors exit against your
during web on your from the web business goals
search website page itself

6. For all these questions
we need Internet Tools

7. Online Marketing Tools
OPEN
SITE EXPLORER

8. Who is ?
An American multinational corporation which provides Internet-related
products and services, including Internet search, cloud computing, software
and advertising technologies.
The company was founded by Larry
Page and Sergey Brin while both
attended Stanford University. Together,
Brin and Page own about 16 percent of
the company's stake. Google was first
incorporated as a privately held
company on September 4, 1998, and
its initial public offering followed on
August 19, 2004.
Google’s mission is to organize the
world’s information and make it
universally accessible and useful.

9. Google Online Marketing Tools
Google has several online marketing tools which help to promote, advertise, set
goals, target customers of a business online.
Webmaster Business
Analytics
Tools Profile Page
AdWords Place
Blogger
Personal Google +
AdSense
Profile Page

10. What is Google Analytics?
Google Analytics shows you how people found your site, how they explored it, and
how you can enhance their visitor experience.

11. What is Google AdWords?
No matter what your budget or how little time you have, you can reach new
customers and grow your business using Google’s online advertising program.

12. What is Google AdSense?
Google AdSense is a free, simple way for website publishers of all sizes to earn
money by displaying targeted Google ads on their websites. Know more about
AdSense.
How does it work?
• Choose the type and placement of ad units to be displayed
• Specify where you want ads to appear
• Choose what types of ads can compete for those slots
• Highest-paying ads display
• Advertisers bid on your inventory in a real-time auction
• Always show the highest-paying ad
• Get paid
• Google bills advertisers and ad networks
• Get paid through our reliable payment options

13. What is Google Webmaster Tools?
Google Webmaster Tools is a no-charge web service by Google for webmasters. It
allows webmasters to check indexing status, crawling errors, search status and
phrases and to optimize visibility of their websites.

14. What is Google Place?
A place to list your business to appear in the local searches. This is an extremely
powerful tool for local businesses as a large percentage of searches are based on
local keywords.

15. Google+ Personal & Business Profile
Use of G+ for personal or business profile page to promote your service or
brand as well as business.

16. Google Drive
Google Drive is a file storage and synchronization service by Google that was
released on April 24, 2012 Google Drive is now the home of Google Docs, a suite of
productivity applications, that offer collaborative editing on documents,
spreadsheets, presentations, and more. Rumors about Google Drive began
circulating as early as March 2006

17. Google Fiber
Google Fiber is a project to build an experimental broadband internet network
infrastructure using fiber-optic communication in Kansas City, Kansas, and Kansas
City, Missouri; the location was chosen following a competitive selection process.
Over 1,100 communities applied to be the first recipient of the technology. On March
30, 2011, Google announced that Kansas City, Kansas will be the first community
where the new network would be deployed.

18. Advantages of Google Search

19. Thank You