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Email marketing is one of the most trendy marketing strategy. It is one of the most effective marketing tools, only if it is used in a useful manner. It is evident from the current success of usage of email marketing, that this tool can work wonders for your business. If you are implementing email marketing as one of the marketing tools, you should also be aware of the fact that this strategic tool should be used in the right manner in order to avoid any harm that it may cause to the business.