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Five Year Projections of Capsule Corp. 
2009 2010 2011 2012 2013 
Income Statement 
Net sales ৳ 5,200,000,000 ৳ 5,980,000,...
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Marketing Budget Plan Year 1 
Category 
Estimated 
Quantity 
Estimated 
Cost per Unit 
Estimated 
Subtotal 
Promotions 
Pr...
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2014 2015 2016 2017 
Sales $ 1,015,000 $ 1,480,000 $ 1,850,000 $ 2,325,000 
Cost/ Goods Sold (COGS) 686,000 980,000 1,225,...
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Marketing 'RADIEM': A Pharmaceutical Product
Marketing 'RADIEM': A Pharmaceutical Product
Marketing 'RADIEM': A Pharmaceutical Product
Marketing 'RADIEM': A Pharmaceutical Product
Marketing 'RADIEM': A Pharmaceutical Product
Marketing 'RADIEM': A Pharmaceutical Product
Marketing 'RADIEM': A Pharmaceutical Product
Marketing 'RADIEM': A Pharmaceutical Product
Marketing 'RADIEM': A Pharmaceutical Product
Marketing 'RADIEM': A Pharmaceutical Product
Marketing 'RADIEM': A Pharmaceutical Product
Marketing 'RADIEM': A Pharmaceutical Product
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Marketing 'RADIEM': A Pharmaceutical Product

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Final presentation of Biological Sciences course in 3rd semester. The topic was to develop and market a pharmaceutical product.

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Marketing 'RADIEM': A Pharmaceutical Product

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  2. 2. Five Year Projections of Capsule Corp. 2009 2010 2011 2012 2013 Income Statement Net sales ৳ 5,200,000,000 ৳ 5,980,000,000 ৳ 6,877,000,000 ৳ 7,908,550,000 ৳ 9,094,832,500 Cost of goods sold ৳ 18,200,000 ৳ 20,930,000 ৳ 24,069,500 ৳ 27,679,925 ৳ 31,831,914 Net Operating Income ৳ 5,181,800,000 ৳ 5,959,070,000 ৳ 6,852,930,500 ৳ 7,880,870,075 ৳ 9,063,000,586 Operating expenses ৳ 2,331,810,000 ৳ 2,681,581,500 ৳ 3,083,818,725 ৳ 3,546,391,534 ৳ 4,078,350,264 Net Income ৳ 2,849,990,000 ৳ 3,277,488,500 ৳ 3,769,111,775 ৳ 4,334,478,541 ৳ 4,984,650,322 Cash Flow Statement Beginning balance ৳ 943,372,235 ৳ 952,805,957 ৳ 1,000,446,255 ৳ 1,080,481,956 ৳ 1,318,187,986 Cash inflow ৳ 613,191,953 ৳ 619,323,872 ৳ 650,290,066 ৳ 702,313,271 ৳ 856,822,191 Cash outflow ৳ 518,854,729 ৳ 524,043,277 ৳ 550,245,440 ৳ 594,265,076 ৳ 725,003,392 Ending Cash Balance ৳ 94,337,223 ৳ 95,280,596 ৳ 100,044,626 ৳ 108,048,196 ৳ 131,818,799 Balance Sheet Cash ৳ 94,337,223 ৳ 95,280,596 ৳ 100,044,626 ৳ 108,048,196 ৳ 131,818,799 Accounts receivable ৳ 120,145,178 ৳ 126,152,437 ৳ 138,767,681 ৳ 154,032,125 ৳ 174,056,302 Inventory ৳ 2,120,345,987 ৳ 2,226,363,286 ৳ 2,337,681,451 ৳ 2,454,565,523 ৳ 2,577,293,799 Prepaid expenses ৳ 101,150,121 ৳ 101,251,271 ৳ 101,352,522 ৳ 101,453,875 ৳ 101,555,329
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  39. 39. Marketing Budget Plan Year 1 Category Estimated Quantity Estimated Cost per Unit Estimated Subtotal Promotions Product giveaways 400 ৳ 8.00 ৳ 3,200.00 Product discounts 750 ৳ 74.00 ৳ 55,500.00 Special offers 200 ৳ 50.00 ৳ 10,000.00 Sponsored Products 783 ৳ 585.00 ৳ 458,055.00 Promotions Costs Total ৳ 526,755.00 Advertising Newspapers 3 ৳ 200,000.00 ৳ 600,000.00 Billboards 1 ৳ 100,000.00 ৳ 100,000.00 Advertising Costs Total ৳ 700,000.00 ESTIMATED MARKETING GRAND TOTAL ৳ 1,226,755.00
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  41. 41. 2014 2015 2016 2017 Sales $ 1,015,000 $ 1,480,000 $ 1,850,000 $ 2,325,000 Cost/ Goods Sold (COGS) 686,000 980,000 1,225,000 1,519,000 Gross Profit $ 329,000 $ 500,000 $ 625,000 $ 806,000 Operating Expenses Marketing Expenses $ 4,000,000 $ 40,000 $ 30,000 $ 15,000 Distribution Expenses 50,000 50,000 50,000 60,000 Sales Rep. Commission 1,000,00 1,50,000 175,000 200,000 Administrative Expenses 12,000 12,000 12,000 15,000 Depreciation 20,000 20,000 20,000 25,000 Total Expenses $ 4,082,000 $ 122,000 $ 287,000 $ 315,000 Net Profit Before Tax (3,753,000) 378,000 338,000 491,000 Income Taxes (1,313,550) 132,300 118,300 171,850 Net Profit After Tax (2,439,450) 245,700 219,700 319,150 Owner Draw/ Dividends - - - - Adj. to Retained Earnings $ (2,439,450) $ 245,700 $ 219,700 $ 319,150
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