www.exa.com.sa www.sitecore.com

1. EXAinformation technology www.exa.com.sa Sitecore Presentation www.sitecore.com Prepared by: EXA System Support Unit

2. Agenda Sitecore Company & Products References Sitecore CMS Overview Competition and Comparison Features Modules Shared Source Modules Controls SitecoreCMS Architecture Sitecore Development Tools Sitecore CMS for Education Websites Demo

4. 135+ employees worldwide

5. 300+ Partners in global network (40+ countries)

6. 3000+ Customers in 40+ countries

8. Sitecore CMS Overview Content based system Content re-use and strict seperation of content and presentation Support for any device (browser, mobile phone, PDA, RSS etc) Unlimited Scalability Document handling (pdf, word, excel, images, videos etc) Follows W3C Standards and Accessibility standards OOTB Strong multi-language and versioning model Search-engine friendly localized URL’s Integrated Marketing Capabilities (OMS) Ease of use Strong usability tools (patent pending) Simple adjustable editing interfaces Flexible adjustable workflows Extensive API Made for integration Built 100% with Microsoft .Net standards

9. Competition and Comparison How does Sitecore stack up against the competition? We've provided a list of capabilities that we think are critical to any web initiative.

10. Features Fast Intuitive Editing Integration Anywhere and Everywhere Multi-Site Deployment Made Easy Built to Scale Google-Friendly URLs Improve Site Rankings Instantly Rapid Development Ideal For International Companies Easier, More Effective Communications Create Once, Present Any Way You Want

11. Features Fast Intuitive Editing If you know how to use Microsoft Word, you will feel right at home with Sitecore CMS. Sitecore CMS presents users with an Office 2007 style "ribbon" interface, so you'll be immediately familiar with its editing environment. You'll be editing your site and up to speed in no time. Integration Anywhere and Everywhere Today’s modern websites are more connected to our businesses than ever. Sitecore was built from the ground up to enable you to weave your strategic applications into your websites and deliver compelling user experiences. Built on the .NET framework and based open standards and international accessibility standards, Sitecore lets you integrate any and all of your line of business applications, from ERP suites to CRM systems.

12. Features Multi-Site Deployment Made Easy Award-winning architecture enables you to manage and deploy an unlimited number of sites and share content, code and processes across any of your sites. Built to Scale Sitecore is designed to drive the largest sites on the planet. Having a site powered by Sitecore gives you the confidence that you can deliver compelling user experiences at lightning speeds using a combination of high availability options, intelligent caching controls, and the power of ASP .NET 2.0

13. Features Google-Friendly URLs Improve Site Rankings Instantly Search engine optimization is an important part of every company’s marketing strategy. Sitecore natively delivers URLs that improve organic search results. Once visitors arrive at your site, Sitecore offers a powerful site search function that leads visitors directly to the information they want. Rapid Development Sitecore lets you use the tools you want to use and provides unparalleled support for .NET developers. Sitecore lets you work directly in Sitecore or lets you use external tools such as Microsoft Visual Studio. By providing capabilities such as code-completion enhancements and integrated debugging tools, we make developer’s lives easier by reducing errors and increasing programming speed.

14. Features Ideal For International Companies The world is getting smaller every day, and more and more companies are going global. Sitecore allows editors to work with the CMS in their native languages by supporting all major languages, and allows you to build websites in any language. Sitecore also lets you to coordinate the management of the many language versions of your website, as well as the translation processes as content changes across those language sites. Easier, More Effective Communications Use simple, built-in tools to engage your customers using online newsletters, customized forms, blogs, bulletin boards, and forums. Create Once, Present Any Way You Want Automatically repurpose content into any format you need, from PDA viewing, to RSS feeds.

15. Sitecore modules Sitecore Supported Modules layer on top of standard Sitecore CMS technology, accelerates deployment of common website requirements, and are prepackaged to shorten time to market. These are optional and chosen based upon your requirements. If needed they are simply installed, otherwise they remain future options and provide no unnecessary overhead. SharePoint Connector Module Web Forms for Marketers Module Search Engine Optimization (SEO) module Newsletter Module

16. SharePoint Connector Module If you own or are considering implementing Microsoft’s SharePoint/MOSS 2007 for document management, you can now team up with Sitecore CMS and publish these SharePoint document and assets to public-facing websites and extranets with ease. The Sitecore SharePoint Connector Module makes it easy, with transparent bi-directional content access and extranet web security of all SharePoint/MOSS 2007 assets. This is the ideal solution for client requirements which include both a strong web content management and a document management and collaboration platform. This allows sharing features across platforms and the ability to maintain and publish content and information from one place. Since Sitecore is built upon the latest Microsoft technologies (.Net 2.0 and 3.0, SQL Server 2005, the Windows Vista Ribbon User Interface, and more) users and technical staff alike easily move between the different parts of the solution.

17. Web Forms for Marketers Module The Web Forms for Marketers module allows business users to easily create forms for any purpose quickly without programming. The user interface and toolbar uses the familiar Microsoft Windows presentation and format, so it is as simple as using Microsoft® Word. Using simple check boxes and intuitive wizards, users can create forms with Input fields (text boxes, checkboxes, CAPTCHA) Basic actions (save to a database, send an email) Basic validators (Required field validation, Email validator, Security Settings, etc.) With enabled analytics from the Online Marketing Suite, business users can profile forms and set them up as site goals. Summary and usability reports show the how well a form is performing, while even data entered into incomplete or unsubmitted forms will be maintained within the site database.

18. Search Engine Optimization (SEO) module Sitecore’s Search Engine Optimization (SEO) module allows you to view and deliver “content optimized” versions of your website to the search engine devices. By being integrated with the CMS, it is quick and easy to examine content as it is created or reviewed prior to publishing. With the power of Sitecore’s template inheritance, keywords and content is quickly adjusted over time to keep pace with ever changing search pattern rules. SEO module lets you see how the search engines will see you, who’s linking to you and helps you optimize for keyword pairs, their density and placement. You can also use it to analyze competitors pages and see how you compare.

19. Newsletter Module Sitecore’s Newsletter Module keeps your visitors coming back for more, building loyalty, thought leadership, and an ongoing service value with your prospects and customers. Each newsletter is essentially a web page, so the content for each naturally comes out of the Sitecore environment , where multiple editors can contribute, according to their assigned rights. Linking content on the website to the newsletter is simple, images can be used in the same way as other media on the website, and subscription sign-up can be managed directly from the website. The newsletter is structured using the Sitecore layout editor, so elements used in the website, such as top-bar, banners and logos can be easily re-used, as well as driven from the same style sheet. This provides a consistent look and feel between the website and the newsletter. Detailed Results tracking is available to evaluate Newsletter success, including opens, click throughs, subscriber growth and change, etc.

21. Wiki :Create and edit wikis

22. Blog :Create interactive blogs

23. Poll Module : Share site info instantly

25. Workflow

26. Security

27. Multi-lingual Site Management

28. Publishing

29. Site Structure and Layout Control

30. Reporting

32. Workflow Sitecore's workflow engine includes versioning, controlled approvals, incremental publishing, notifications and reminders, and archiving capabilities and for Outlook users, notifications conveniently within their inbox. The customizable workflow provides tremendous flexibility out of the box, and is also highly extensible, allowing you to integrate with third party systems, optimal when supporting both internal and external translation processes. The document comparison feature allows enhanced version control content, allowing editors and approvers to see exactly what has changed. This feature is also useful when managing content translation processes, highlighting exactly what content has changed and needs to be translated from its source language. Having strong workflow processes ensure your content is the highest quality it can be, and your site delivers the most compelling user experience it can.

33. Security The security of your website is critically important, and Sitecore offers a rich set of tools that allow you to control who can manage your site in the staging environment, as well as allowing you to directly manage which site visitors can view content on your production websites. Sitecore offers an incredible level of security granularity, enabling you to manage content down to their component and element levels, and provides a sophisticated permission management system to grant rights to users, groups and roles. Sitecore also supports external authentication and authorization systems, and was engineered to plug into existing systems such as CRM solutions to power visitor authentication as well as easily integrating into Active Directory for user management.

34. Multi-lingual Site Management Sitecore provides site localization capabilities at many levels in the content management process which allow you to deploy sites in any number of languages and locales, enabling you to reach more customers and tap new markets. With Sitecore, organizations can localize websites, intranets and extranets for every market to ensure a consistent global message on all international sites. Sitecore can support sites in any language through its uses of UTF-8 and support of Unicode. From an editorial standpoint Sitecore CMS is available in most major European languages. Sitecore allows you control the translation process, and efficiently ensure consistency across all language versions of your website. Translators can be given authenticated access to your site from anywhere in the world to translate content fast and efficiently. Sitecore's workflow process can route content that requires translation and includes document comparison to highlight for translators new content requiring translation. For organizations that outsource their content translation work, Sitecore offers integration with Clay Tablet's Rosetta Gateway. The Rosetta Gateway connects Sitecore directly to your translator’s workflow systems – removing the manual steps of moving content from your site to your translator. Content can be selected with the Sitecore CMS then sent automatically to one or several translation providers. Translated content is automatically returned to the Sitecore CMS, in the right location on your

35. Publishing Like most Web Content Management Systems, Sitecore separates pre-production content (staged) with production content (Live). This separation ensures that content isn't available on the live website until it's ready. Sitecore provides a host of publishing oriented features to allow content to be to be moved or published from the staging environment to the production environment. Sitecore allows you to configure workflow processes to route content through a series of approval steps before making content eligible to be published. Sitecore also allows users to set dates that control when content will be published and taken down from a given site, and provides a simulation environment that shows an editor what a site will look like on a given date. Lastly, Sitecore supports the ability to publish to an unlimited number of publishing targets, or production web servers. This gives Sitecore the ability to deploy content to the largest of webserver farms on the internet, and provides you with unlimited scalability.

36. Site Structure and Layout Control A fundamental concept behind Content Management Systems is the notion of keeping the content separate from the way the content is presented. Sitecore provides one of the best systems for creating this separation, as well as sophisticated ways to deliver that content in controlled ways. Sitecore gives you complete control of how pages should look, and lets you enforce that layout by providing editors with the only choices that makes sense for any given section or page on your site. Sitecore also provides automated functions such as navigation, breadcrumb and treecrumb tools to simplify new page, section or site creation. Sitecore allows you to give as much or as little control and flexibility to editors of your site, based on your requirements.

37. Site Structure and Layout Control 2

38. Site Structure and Layout Control 3

39. Site Structure and Layout Control 4

40. Reporting A key element to managing your site, its content and user experience is knowing what's going on. Sitecore offers an array of reports that can tell you what's happening in the editorial process to how your site is performing in the live environment. In the editorial environment, Sitecore offers reports on auditing, workflow status, link checking, users and security management, translation management, content lifecycle and many other report types. Sitecore also offers site analytics capabilities that allow you to view how your site is performing, and allows you to quickly adjust your site's content, structure and experience to quickly adapt to ever evolving customer needs. And if you've already invested in a third party analytics solution, that's ok too. Sitecore integrates so naturally with analytics technology, that WebTrends uses Sitecore to power www.webtrends.com. High praise indeed.

41. Archiving In today's business climate, many organizations must be able to reproduce the state of their site in the past for regulatory reasons. Other organizations wish to retain all previous content for historical purposes. Sitecore supports these needs with a full version management and content lifecycle control system. Content can be authored, managed and ultimately retired into distinct archive repositories where it can be maintained for a designated period of time.

42. Sitecore CMS Architecture

44. Layout and design

45. Extensibility

46. XML Content

48. Layout and design Sitecore gives you choices as a developer. We natively support Cascading Style Sheets and we've based our product on W3C standards. We naturally conform to the .NET paradigm of master pages, which we call layouts and sublayouts. Using this approach, you can develop your own page layouts using standard .NET controls, XSL, or a combination of the two. This sort of flexibility lets you use the right tool for the right job, and simplifies development.

49. Extensibility Like we said, Sitecore believes in giving you choices. Sitecore provides a rich layer of APIs that number over 900. Our very own product is based on these APIs, and it's one of the most robust and feature-rich API sets in the industry. Sitecore exposes every facet of our product to you as a developer, and even allows you to reach into the core configuration, and develop your own extension and modifications.

50. XML Content Being standards-based means strictly separating content from presentation, and storing content in standardized ways. All content in Sitecore is stored as XML. Sitecore provides the ability to tightly define content types as XML schemas, which we call templates. By strongly typing content, you have the ability to create rich, complex content types to handle any requirements you may come up with.

51. Open and Shared Source Library Sitecore has developed a strong developer community over the years called the Sitecore Developer Network, and that community has created many useful components, layouts, templates and applications. Developers can take advantage of this rich codebase to speed developement, inspire ideas, or just learn design best practices.

53. Better engage alumni

54. Improve fundraising effectiveness

55. Promote a first rate and relevant school image

56. Reduce student attrition

58. Sitecore CMS for Education Websites Selected Sitecore Education Customers Ball State University Bay Path College California School Board College of Wooster Collin County Community College Kellogg School of Management Kentucky Comm. and Tech. College Lake Forest Graduate School Long Island University North Vancouver School District Plato Learning Randolph Macon College Royal Veterinary and Agricultural University of Denmark Sheridan College Southern Methodist University Southern Virginia University Technical University of Denmark University of Alberta University of California, Berkeley University of Idaho University of Illinois University of Southern Denmark University of Southern Queensland University of Texas at Austin USC Annenberg

59. Demo.. To access a demo site , please follow this link : http://v6.sc-demo.net/sitecore http://v6.sc-demo.net

60. Questions ?..