12. PRODUCTIVITY is an automatic diary of your smartphone usage
activities. Whether you are serious about curbing your phone
usage or simply curious about how you use your device, this
app provides a fun, visual and easy-to-navigate personal
activities log displayed as a “timeline” from morning to night,
for any given date.
14. •App will have free as well as premium version.
•Interactive user interface.
15. •Available on Google play store
•Collaboration with various firm
•Strategic assets are information on fingers
• Primary marketing on social media platform
16. All those who are addicted to smart phones, however
youth would be the main target customers.
17.
18. STRENGHTS
•Advance advertising & promotion
•Innovation & technology competence
•Unique features like “alerts” & “time for break”
•External alerts to Internet Of Things(IOT) that
notify of smartphone over use
20. •Need of the hour
•Collaboration with various firms
•Global availability & accessibility
21. THREATS
•Potential competitors like BREAKFREE
•Availability of other popular alternative
apps with same concept
•Not much popular at initial stage
22. -Create a brand equity
-Innovative & creative marketing campaign
-Achieve 25,000 Premium version users &
75,000 Free version users at the end of 1 year
23.
24.
25.
26. It caters the needs of the customers who are addicted to
smartphones and want to curb their mobile phone usage
34. The app provides the ability to curb your
mobile addiction &view top apps that consumed the
most time, addictive apps by access frequency, or
even track usage by individual app. Thus get to know
your smartphone habits.
36. COMPANY
•Service to the customers
•High returns on investment to investors
•Create a productive working environment
•Rewards for the employees
37.
38.
39. • PRODUCTIVITY is an android app that allows you to monitor and
get real time reports on how much time you spend on your
smartphone and on your favorite apps.
• You can view summary stats, or a more in-depth detail of a
specific app or hour-by-hour usage to give you varying insights
into your mobile habits.
• It offers a unique and in-depth analysis of your smartphone
activities by tracking total usage, screen unlocks and individual
apps with hourly, daily and weekly summary reporting options.
• You can also curb your phone usage & digitally unplug yourself
from your phone.
41. •The app offers a much in-depth analysis of your phone
usage & also provides the ability to curb your habits by
setting your own time restrictions like ‘alerts’ and ‘time for
break’ actionable features to help you manage and control
your usage when needed. You can also connect to the
Internet of Things (IoT) to set alerts that tell you when you
are overusing your phone!
•It provides you with an automatic diary of your smartphone
usage activities.
44. Premium version is for $0.99 per 3 months
Price is set according to the Target customer’s
Demand and their Perception towards the price
45. •Referring to 20 other consumers provides
premium subscription for free.
•Trading allowances to the collaborators &
publicity via app.
•Perks & bonuses for the employees.
46.
47. •Advertising app at social media like Facebook, twitter.,etc.,
• Creating a video add and posting it on YouTube.
• Contacting famous blogs & websites to feature the app.
•Featuring emails.
• Asking users to rate and share the app.
•Various offline & online marketing campaigns.
53. APP HIRING OFFLINE & FINAL
DEVELOPMENT INTERNS & ONLINE LAUNCH
EMPLOYEES ADVERTISEMENT
54.
55. •First 6 months will be spent to collect database & studying of
market. During this period user interface & basic form of App
will also be developed and both will be integrated to develop
complete App.
•Then App will be launched in Google Play Store and then next
3 months will be spend in promoting the App among
consumers.
•Then database & additional new features will be updated
regularly in the App.
56.
57.
58. •The final stage of marketing is to evaluate the
performance and extend which level the app has
been reached.
•This application is evaluated by number of apps
downloaded by the user and their reviews
towards this application.
•Thus performance evaluation is done by
considering these facts.
60. • Invest in Research and Development
• Need for Constant Innovation
•More focus on customer values
Achieving Customer visibility
61.
62. An immature market where conveying
the idea is difficult. Create a buzz about
the app on social media platforms, join
with influencers, Motivators, Advisers to
increase the visibility.
65. • Created by
• Tejavath Mahesh Naik
• IIT-(BHU)Varanasi
• During the Marketing
Management Internship
under:
• Prof. Sameer Mathur
• Indian Institute of
Management- Lucknow