3. PROMOTION OF MENSTRUAL
HYGIENE
DISTRICT – MATHURA (U.P.)
District Magistrate B Chandrkala IAS
(July-14) took decision to start
Sanitary Napkin Production unit in
Mathura, with the inspiration of
AKANKSHA SAMITI.
Mathura is the II district in U.P. to
take this project.
4. BLESSINGS
.
This project was assigned to
Mr. Mahesh Chand Gupta
( Khandelwal) an eminent
scientist, technocrat and
social worker of
Dist.Mathura.
To start production a training
Centre was established by
RED-CROSS with the help of
M/s.Khandelwal Cables Ltd.,
Vrindaban at their premises.
5. Training Center was established on 6th
Sept 14 to
train females of SHP groups.
12 Females in each batch will get FREE primary
training of Napkin manufacturing in Ten days.
Skill & Speed development center in under
completion to further train these females for 30
-60 days to attain good speed with international
quality & finish and earn.
Low cost but high quality Sanitary napkins are
being produced and will be available in rural
areas, Kasturba Girls Residential Schools ; Girls
schools & Colleges ; CHC’s & PHC’s.
These will also be sold by Aganwadi & ASHA
worker’s.
8. Estimated cost to set training center is
Rs.1.00 Lac.
Training and R&D centre was established &
being run by Khandelwal Cables Ltd, & its
services are offered through Red Cross
Society – FREE OF COST .
Daily production of 500 Napkins is
expected by trainees .
9. For making environment clean the use of
less plastic is essential :
Old System :
Polymer Used – Plain 1.40 to 1.50 Gram
Our System :
Polymer Used - Plain 0.35 Gram ;
Biodegradable : 0.35 Gram
Saving of Polymer :
1.05 to 1.15 Gram per Piece.
10. The technology used by other’s in INDIA is not viable at present because
the sales price per packet of 8 Pcs is from 18 to 24 rupees, whereas famous
brands & Chinese are available in equivalent OR less price.
Maharashtra : Under the Jalswaraj project, Water Supply and Sanitation Department, 10 SHG led sanitary
napkin production units were promoted by the department in 8 districts last year. The product has been
registered as ‘Nirmal Sanitary Napkin’. In a recent UNICEF study on ‘Menstrual Hygiene & Feasibility of
existing SHG Run Production Units’ (2010) it was found that most of the production units started in 2009 &
2010 are not functioning and flourishing as expected due to a variety of reasons. The study covered the
productions units in 8 districts, namely- Sholapur, Parbhani, Chandrapur, Kolhapur, Yavatmal, Wardha,
Jalna and Nashik.
It was concluded that though the SHGs involved with the production units are strong and
enthusiastic, they, however, are not trained appropriately on business planning and are not prepared to
see the project from a business perspective. Most units are running into losses.
Our technology is far better and have more productivity as follows :
Capital Cost : Rs.1.00 Lacs to Rs.2.50 lacs.
Production 600/1200 Pcs./ hr. in Comparison 180 Pcs./Hr.
Cost per Piece : Rs.0.90 to 1.10
Sale Price : Rs.9.00 – 11.00 for a Packet of 6 Pcs. In retail.
11. Principle – Low Capital & High Manpower.
High Productivity - against invested capital.
All norms as fixed by WATER-AID are full filled.
International quality product at affordable price.
Capable to cater country’s demand.
Export of these Sanitary Napkins are also viable.
Ease in use, to train & maintain.
All Indigenously made machines & Equipments.
12.
13.
14. Almost all of the user group and discontinued group of adolescent girls have
said that the napkins are of poor quality, they all started buying this sanitary
napkin in the beginning and then later either discontinued or reduced the
usage due to four major quality issues
1. It is not long enough to use them (normal size of products available in market
have regular napkins with 230mm and Freedays napkins is only 210 mm long)
2. Very thin, cannot contain the flow for more than 2 ½ hours
3. Shrink very fast from both sides thus leading to leakage and staining of
clothes
4. Non-adherent, the glue below the napkin is not adequate causing the napkin
to slip and fall away from the undergarments
Comparison of the length of ‘freedays’ (right) sanitary napkin with the market available standard sanitary napkin (left)
15. Increase the length of napkins, increase the thickness of sanitary napkins
and have wings attached to napkins. The major observation was that the
beneficiaries and the health workers in Kerala had a perception of low
quality of the product supplied. Unless the product supplied matches the
branded ones in terms of absorption, physical dimensions and features,
there seems to be little chance of regular users to shift to „freedays‟ and
highly unlikely for first timers to continue using „freedays‟ instead of cloth
These are reason’s of failure of FREEDAYs.
We increase the absorption, thickness.
Apply good HERBAL GLUE.
Increase availability,
Educate user’s
16. The whole pad :
• Affordable. • Have a shape that prevents leakage. • Fit in panties.
• Stay in place. • Easy to keep hygienic.
• Biodegradable. • Easy to manufacture.
• Minimal usage of materials during production.
• High Absorption • Size adapted for the female body
• No skin irritating substances in direct contact with the skin.
17.
18. Produced for students &
weaker sections of society.
Produced by Self Help
Groups under guidance of
Red Cross Society.
Under brand name “WE”,
these are sold to females.