Learn Google Analytics In Simple Steps With Mahesh Gangurde. The Acquisition section tells you where your visitors originated from such as search engine, social media, or website. for more details visit http://www.digitalmahesh.in
Google analytics acquisition report - Mahesh Gangurde
1. Google Analytics Acquisition Report
When you know your biggest traffic sources,
you have a better idea of where to spend your
time and money in google analytics
acquisition report
The Acquisition section tells you where your
visitors originated from, such as search
engines, social networks or website referrals.
This is a key section when determining which
online marketing tactics are bringing the most
visitors to your website.
2.
3. #1: Overview
The Acquisition Overview gives you a quick view of
the top channels sending visitors to your website, as
well as the associated acquisition, behavior and
conversions details for each channel.
5. #1: Overview cont...
Below is a list and short descriptions of the top channels Google
Analytics uses to track your traffic sources.
Organic SearchâVisitors who come to your website after
searching Google.com and other search engines
Paid SearchâVisitors who come to your website from an
AdWords or other paid search ad
DirectâVisitors who come to your website without a traceable
referral source, such as typing your URL into their address bar or
using a bookmark on their browser
ReferralâVisitors who come to your website from another
website by clicking on a link
SocialâVisitors who come to your website from a social network
OtherâIf you use UTM parameters for custom campaign
tracking, the traffic linked to those campaigns is listed here
6. #2: Channels
The Channels section is similar to the Acquisition
Overview, except it gives you a graph to go along with
the acquisition, behavior and conversions details.
You can click any of the channel links to see related standard
reports with more details.
Organic Search takes you to the Keywords report; Direct takes
you to the top landing pages for direct visitors; Referral takes
you to your top referring websites and Social takes you to your
top-referring social networks.
8. #3: All Traffic
All Traffic lists your top traffic sources from all channels
combined. Instead of separating search engines from
social networks from referral websites, they are all
listed based on the number of visitors they sent to your
website.
The All Traffic section lets you quickly analyze where
most of your traffic comes fromâit may be a
particular search engine, a publication you contribute
to or even a directory you advertise with.
10. #4: All Referrals
All Referrals leaves out search engines and direct
traffic, and only shows website domains (including
social networks) that have referred traffic to your
website.
You can click on any of the domainsâsome let you see
the specific pages that referred traffic. This is helpful if
the referral source is a blog, for example. By clicking on
the domain, you can see the specific posts that are
sending visitors to your website.
13. #5: Adwords
In this section you can find all the information to
related your adwords paid campaign like campaigns,
sitelinks, bid adjustment, keywords, search query etc.
etc
14. #5: Adwords
In this section you can find all the information to
related your adwords paid campaign like campaigns,
sitelinks, bid adjustment, keywords, search query etc.
etc
15. #6: Search Console->>Landing Page
The Landing Pages report shows you the pages that
receive the most impressions and clicks from search,
along with their click-through rate and average position
in search.
16. #6: Search Console->>Countries
Finally, there is the Location Summary report. It gives
you insight into where search engine users are located
and which ones are most likely to click on the links they
see.
18. #6: Search Console->>Queries
Google Webmaster Tools can uncover some of the
keywords that people use to find your website in
Google search. The Queries report brings that
information into Google Analytics for you, along with
the number of impressions, clicks and click-through
rates for each keyword.
20. #9: Social
The Social section gives you more in-depth details about social
activity related to your website. The Social Overview starts by
giving you a summary of conversions linked to social networks
and traffic from specific networks.
21. #9: Social
Network Referrals
The Network Referrals report shows you the top social networks
driving visitors to your website. This report doesnât focus on
conversions so much as visitorsâ behavior on your website. This
can show you whether visitors from one network are more
involved with your website than visitors from another.
You can click on any of the networks listed to find out which
website pages they are sending traffic toâand how long
people
23. #9: Social
Landing page :Want to know which pages on your website
receive the most traffic from social networks? You can find that
in the Landing Pages report.
When you click on the pages from your website, youâll see a
breakdown of which social networks sent the most traffic to
that specific page.
24. #9: Social
Conversions
If you want to take a quick glance at which social network traffic
is leading to the most conversions on your website, you can
find that data in the Conversions report.
25. #9: Social
Plugins : By default, Google Analytics tracks any clicks to the
Google +1 button and Google+ profile/page badges on your
website and shows that data in the Plugins report.
Click the Secondary dimension drop-down and choose Social
Action from the menu to see which pages led visitors to take
action (+1 or circle).
26. #9: Social
Plugins :
If you want to track other social buttons in Google Analytics,
such as the Facebook Like button, you have to add some custom
code to your website.
(https://developers.google.com/analytics/devguides/collection/
analyticsjs/social-interactions)
27. #9: Social
Users Flow : Last in the Social section is Users Flow report. This is
where youâll find the path visitors take after coming to your
website from a social network.
28. #10: Cost Analysis and AdWords Sections
The Cost Analysis section allows you to measure
sessions, costs and revenue performance for paid
advertising campaigns. You can connect your Google
Analytics to Google AdWords to see AdWords
reporting, or upload data from other advertising
sources.