Croma is India's first national retail chain specializing in consumer electronics and appliances. It is owned by Tata Sons and has over 180 brands and 6000 products across 15 stores in 5 major cities. Croma plans to expand to 100 stores nationwide offering large appliances, small appliances, computers, entertainment products, and more in plush stores ranging from 15,000 to 20,000 square feet located in malls and standalone locations across Mumbai, Pune, Ahmedabad, Surat, Bengaluru, and New Delhi.

1. Retail Business Environment
A Presentation by Mahesh C. Gupta

2. About cromā
India’s first national , large format, specialist retail chain for
consumer durable s & electronics
Croma is owned and run by Infiniti Retail Limited
Infiniti Retail – a 100% subsidiary of Tata Sons.
Woolworths Ltd, provides technical support and strategic
sourcing facilities from its global network.
The first Croma store was launched in Juhu, Mumbai on
October 9, 2006

3. About cromā
Croma has over 180 brands and 6000 products
Plush stores, floor space between 15,0000 to 20,000 sq.
feet
15 Stores currently located in 5 cities.
Croma planning to open 100 stores across India by

4. Store Formats
Croma Stand Alone Stores – 15,000 to 20,000 sq. ft.
Croma Stores located in Malls – 5000 to 10,000sq. ft.

5. Product Category
Large Appliances – Refrigerators, AC, Washing Machines
Small Appliances – Microwave owen
Computers - Home PCs, Laptops
Music & DVD - Audio & Video CDs/DVDs
Communications- Mobile phones
Gaming - Gaming Hardware/Softwares
Home Entertainment – Home theatre, T. V., DVD players
Imaging - Digital Camera, Camcoder

6. Store Locations
Mumbai – Juhu, Malad, Santacruz Airport, Dahisar,
CBD Belapur, Vashi, Bhayandar & Mulund
Pune – Wanowari & Yerwada
Ahmedabad – Memnagar & S G Highway Junction
Surat – Ghod Dod Road
Bengalooru – Koramangala
New Delhi – New Deepali Chowk

7. Contact Details
Support Office Address:
Infiniti Retail Ltd.
202 Akruti Centre Point
Next to Marol Telephone Exchange,
MIDC, Andheri (East),
Mumbai 400093. India.
Phone: +91 22 6710 1900
Fax: +91 22 6710 1903
Website: http://www.cromaretail.com

8. Store Photo

9. Store Photo

10. Store Photo

11. Thank You!!