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Streaming vs. Downloading Video: Understanding The Differences
Content
                  About WiZE Mobile

                      Our Mission
                 WiZE Mobile Solution
        Independent Mobile Broadcasting Station
        WiZE Mobile solution supported Device
                   TV on your Mobile
             WiZE Mobile Solution Overview
Streaming vs. Downloading Video: Understanding The Differences

             Delivering From A Web Server
           Delivering From a Streaming Server

                      Conclusions
About WiZE Mobile
WiZE Mobile was formed through the vision of a team of
experience and well-qualified professionals to provide information
technology (IT) solutions and services to customers through the
combination of business and technology skills.


The senior professionals in this company have experience of
applying information technology to customers’ businesses. Our
multi–discipline and diverse expertise in field allows us to combine
our technical expertise, marketing knowledge and creative talents
to develop and market the best IT solution for our customers’
needs.
WiZE Mobile Solution
WiZE Mobile TV solution currently runs totally via IP
accessible via local WIFI or 3G (Data Charges Apply)

System Requirement (Mobile)


Streaming              = 250 Kbps/

Device Requirement = Flash Lite 3
Independent Mobile Broadcasting Station
WiZE Mobile solution supported
                   Device
Nokia N78            Nokia 6110         HTC-Pro             Motorola Q9h
Nokia E65            Navigator          S621(Same as T-     (CDMA)
Nokia N95 8GB        Nokia 5320         Mobile Dash)        Motorola Q9m
Nokia N95            Nokia 5700         HTC S740            Motorola Q
Nokia N73            Nokia E50          HTC Touch Cruise    Norman (same as
Nokia N81            Nokia E66          P3650               Moto Q 9h(GSM))
Nokia 6120 Classic   BlackJack II       HTC Touch           Palm Treo 700w
Nokia E51            Samsung SGH-i780   Diamond             Palm Treo 750
Nokia N81 8GB        T-Mobile Shadow    HTC Touch P3452     Palm Treo Pro
Nokia E71            T-Mobile Wing      HTC TyTN II P4551   Samsung SGH-i607
Nokia N96                               Motorola Q          BlackJack I
Nokia N82                               Motorola Q9c        Samsung SGH-i617
TV on your Mobile
WiZE Mobile Solution
     Overview
Streaming vs. Downloading Video:
  Understanding The Differences
Delivering From A Web Server


     Delivering your video file using a web server is sometimes referred to as
"progressive download" or "http streaming". In fact, it's not really streaming at
all, but a very simple bulk download of the video file to the viewer's computer.
 Let's say you have a video file encoded at 200kbps. You place that file on your
             Web server, and put a link to the file on your web page.

  The web server does not know or care that it's a 200kbps video file. It simply
pushes the data out to the client as fast as it can. It may appear to be streaming
   since playback can begin almost immediately. The "progressive download"
 feature in most media players allows them to begin playing the file as soon as
enough data has been downloaded. Of course, you can't fast-forward to the end
              of the file until the whole file arrives from the server.
Delivering From A Web Server


 If the actual network bandwidth is smaller than the 200kbps that the file is
 encoded at, then you may have to wait a while before you can begin playing
 it. But even on a 56kbps connection, the video will look great – you're
 essentially trading waiting time for video quality. The temporary file is saved
 to the user's computer, so they can play it again if they want to without
 having to download it again.

 Web servers use HTTP (Hypertext Transport Protocol) to transfer files over
 the network. One of the features of HTTP is that it operates on top of TCP
 (Transport Control Protocol), which controls the actual transport of data
 packets over the network. TCP is optimized for guaranteed delivery of data,
 regardless of its format or size. For example, if your browser or media player
 realizes that it's missing a data packet from the server, it will request a resend
 of that packet. Resend requests take time, take up more bandwidth, and can
 increase the load on the server and if the network connection is sketchy, you
 could begin to use more bandwidth for resends than you're using for the
 video itself! TCP is not designed for efficient real time delivery or careful
 bandwidth control, but for accurate and reliable delivery of every bit.
Delivering From a Streaming Server


A streaming media server is a specialized piece of software that accepts
requests for video files, knows about the format, bandwidth, and structure of
those files, and in many cases, pays attention to the performance of the player
that's receiving the video. Streaming servers deliver just the amount of data
necessary to play the video, at precisely the rate needed to play it.
Unlike the web server, which simply starts dumping as much video data onto
the network as it can, the streaming server opens a conversation with the
media player. There are two sides to this conversation – one to transfer the
video and one for control messages between the player and the server.
Because they continue to exchange these control messages with the player,
streaming servers can adjust to changing network conditions as the video
plays, improving the viewing experience. The control messages also include
user actions like play, pause, stop, and seeking to a particular part of the file.
Since the server sends video data only as it's needed and at just the rate it's
needed, it also allows you to have precise control over the number of streams
you serve and the maximum bandwidth you consume.
Delivering From a Streaming Server

If you've got a 56kbps connection to the network, you won't be able to receive
that 200kbps video. You'll have to settle for a lower-quality version that's
encoded for 56kbps connections. But streaming delivery of video data does
have some advantages:
- You can skip ahead in a video, or begin playback at a point somewhere in the
middle. This is a convenience to users, but also a boon to you as a provider. It
enables interactive applications like video search and personalized playlists.
- It lets you monitor exactly what people are watching and for how long they are
watching it.
- It makes more efficient use of bandwidth since only the part of the file that's
watched gets transferred.
- The video file is not stored on the viewer's computer. The video data is played
and then discarded by the media player, so you maintain more control over your
content.
Delivering From a Streaming Server

In a pinch, streaming servers can use HTTP and TCP to deliver video streams,
but by default they use protocols more suited to streaming, such as RTSP (Real
Time Streaming Protocol) and UDP (User Datagram Protocol). RTSP provides
built-in support for the control messages and other features of streaming
servers. UDP is a lightweight protocol that saves bandwidth by introducing less
overhead than other protocols. It's more concerned with continuous delivery
than with being 100% accurate – a feature that makes it well-suited to real
time operations like streaming. Unlike TCP, it doesn't request resends of
missing packets. With UDP, if a packet gets dropped on the way from the
server to the player, the server just keeps sending data. The idea behind UDP is
that it's better to have a momentary glitch in the audio or video than to stop
everything and wait for the missing data to arrive.
Finally, a streaming server is necessary to deliver live webcasts and to use
multicast. For networks that support it, multicast allows more than one client
to tune in to a single stream, saving bandwidth at every part of the delivery
chain.
Streaming vs. Downloading Video:
  Understanding The Differences

         Conclusions
Conclusions
All of this adds up to a few simple rules of thumb for when to use
streaming and when to use http downloading to deliver your video.
The main reason for downloading video from your Web server is that
it's simple and you can do it with infrastructure you already have. It's
most useful when your videos are short, when you're more interested
in delivering high-bitrate encodings than in delivering in real time, or
when you want your viewers to be able to keep a copy of the video on
their own computers.
Streaming is the better solution when your clips are more than a few
minutes long, when you want to enable interactive applications like
video search or linking deep into a file, or you want to collect statistics
on what's actually being watched. Streaming is the way to go when
you want to control the impact of video on your network, or when you
need to support large numbers of viewers. And of course, it's the only
way to do live webcasts and multicasting.
Smartphone's to take over the World,
   don’t say we didn’t warn you

  • 41.4 Million Global Smartphone shipments hit 41.4 million in Q3, 2009 alone.
  • 45 % Touchscreen phones commands 45% in the overall Smartphone's segment.
  • 26% Asia Pacafic scores the biggest growth in term of smartphones shipments a total of 13.2
                million units.

  • 80% Nokia, RIM, Apple and HTC combined, shipped 80% of
                Smartphone's

  • 80% An astounding 80% of Smartphone's are fitted with GPS, while
                75% is Wi-Fi-Ready
Worldwide Smartphone market
           share
Worldwide OS market Share
Unique Audience
Unique Audience
Why become a WiZE Mobile Partner?
    Contact
    Questions? Next steps?
    Maha
    Business Development
    maha@mobiletv.my
    http://mobiletv.my
    012 6580089

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WiZE Streaming Vs Downloading

  • 1. 1Malaysia MobyleTv.my Streaming vs. Downloading Video: Understanding The Differences
  • 2. Content About WiZE Mobile Our Mission WiZE Mobile Solution Independent Mobile Broadcasting Station WiZE Mobile solution supported Device TV on your Mobile WiZE Mobile Solution Overview Streaming vs. Downloading Video: Understanding The Differences Delivering From A Web Server Delivering From a Streaming Server Conclusions
  • 3. About WiZE Mobile WiZE Mobile was formed through the vision of a team of experience and well-qualified professionals to provide information technology (IT) solutions and services to customers through the combination of business and technology skills. The senior professionals in this company have experience of applying information technology to customers’ businesses. Our multi–discipline and diverse expertise in field allows us to combine our technical expertise, marketing knowledge and creative talents to develop and market the best IT solution for our customers’ needs.
  • 4. WiZE Mobile Solution WiZE Mobile TV solution currently runs totally via IP accessible via local WIFI or 3G (Data Charges Apply) System Requirement (Mobile) Streaming = 250 Kbps/ Device Requirement = Flash Lite 3
  • 6. WiZE Mobile solution supported Device Nokia N78 Nokia 6110 HTC-Pro Motorola Q9h Nokia E65 Navigator S621(Same as T- (CDMA) Nokia N95 8GB Nokia 5320 Mobile Dash) Motorola Q9m Nokia N95 Nokia 5700 HTC S740 Motorola Q Nokia N73 Nokia E50 HTC Touch Cruise Norman (same as Nokia N81 Nokia E66 P3650 Moto Q 9h(GSM)) Nokia 6120 Classic BlackJack II HTC Touch Palm Treo 700w Nokia E51 Samsung SGH-i780 Diamond Palm Treo 750 Nokia N81 8GB T-Mobile Shadow HTC Touch P3452 Palm Treo Pro Nokia E71 T-Mobile Wing HTC TyTN II P4551 Samsung SGH-i607 Nokia N96 Motorola Q BlackJack I Nokia N82 Motorola Q9c Samsung SGH-i617
  • 7. TV on your Mobile
  • 9. Streaming vs. Downloading Video: Understanding The Differences
  • 10. Delivering From A Web Server Delivering your video file using a web server is sometimes referred to as "progressive download" or "http streaming". In fact, it's not really streaming at all, but a very simple bulk download of the video file to the viewer's computer. Let's say you have a video file encoded at 200kbps. You place that file on your Web server, and put a link to the file on your web page. The web server does not know or care that it's a 200kbps video file. It simply pushes the data out to the client as fast as it can. It may appear to be streaming since playback can begin almost immediately. The "progressive download" feature in most media players allows them to begin playing the file as soon as enough data has been downloaded. Of course, you can't fast-forward to the end of the file until the whole file arrives from the server.
  • 11. Delivering From A Web Server If the actual network bandwidth is smaller than the 200kbps that the file is encoded at, then you may have to wait a while before you can begin playing it. But even on a 56kbps connection, the video will look great – you're essentially trading waiting time for video quality. The temporary file is saved to the user's computer, so they can play it again if they want to without having to download it again. Web servers use HTTP (Hypertext Transport Protocol) to transfer files over the network. One of the features of HTTP is that it operates on top of TCP (Transport Control Protocol), which controls the actual transport of data packets over the network. TCP is optimized for guaranteed delivery of data, regardless of its format or size. For example, if your browser or media player realizes that it's missing a data packet from the server, it will request a resend of that packet. Resend requests take time, take up more bandwidth, and can increase the load on the server and if the network connection is sketchy, you could begin to use more bandwidth for resends than you're using for the video itself! TCP is not designed for efficient real time delivery or careful bandwidth control, but for accurate and reliable delivery of every bit.
  • 12. Delivering From a Streaming Server A streaming media server is a specialized piece of software that accepts requests for video files, knows about the format, bandwidth, and structure of those files, and in many cases, pays attention to the performance of the player that's receiving the video. Streaming servers deliver just the amount of data necessary to play the video, at precisely the rate needed to play it. Unlike the web server, which simply starts dumping as much video data onto the network as it can, the streaming server opens a conversation with the media player. There are two sides to this conversation – one to transfer the video and one for control messages between the player and the server. Because they continue to exchange these control messages with the player, streaming servers can adjust to changing network conditions as the video plays, improving the viewing experience. The control messages also include user actions like play, pause, stop, and seeking to a particular part of the file. Since the server sends video data only as it's needed and at just the rate it's needed, it also allows you to have precise control over the number of streams you serve and the maximum bandwidth you consume.
  • 13. Delivering From a Streaming Server If you've got a 56kbps connection to the network, you won't be able to receive that 200kbps video. You'll have to settle for a lower-quality version that's encoded for 56kbps connections. But streaming delivery of video data does have some advantages: - You can skip ahead in a video, or begin playback at a point somewhere in the middle. This is a convenience to users, but also a boon to you as a provider. It enables interactive applications like video search and personalized playlists. - It lets you monitor exactly what people are watching and for how long they are watching it. - It makes more efficient use of bandwidth since only the part of the file that's watched gets transferred. - The video file is not stored on the viewer's computer. The video data is played and then discarded by the media player, so you maintain more control over your content.
  • 14. Delivering From a Streaming Server In a pinch, streaming servers can use HTTP and TCP to deliver video streams, but by default they use protocols more suited to streaming, such as RTSP (Real Time Streaming Protocol) and UDP (User Datagram Protocol). RTSP provides built-in support for the control messages and other features of streaming servers. UDP is a lightweight protocol that saves bandwidth by introducing less overhead than other protocols. It's more concerned with continuous delivery than with being 100% accurate – a feature that makes it well-suited to real time operations like streaming. Unlike TCP, it doesn't request resends of missing packets. With UDP, if a packet gets dropped on the way from the server to the player, the server just keeps sending data. The idea behind UDP is that it's better to have a momentary glitch in the audio or video than to stop everything and wait for the missing data to arrive. Finally, a streaming server is necessary to deliver live webcasts and to use multicast. For networks that support it, multicast allows more than one client to tune in to a single stream, saving bandwidth at every part of the delivery chain.
  • 15. Streaming vs. Downloading Video: Understanding The Differences Conclusions
  • 16. Conclusions All of this adds up to a few simple rules of thumb for when to use streaming and when to use http downloading to deliver your video. The main reason for downloading video from your Web server is that it's simple and you can do it with infrastructure you already have. It's most useful when your videos are short, when you're more interested in delivering high-bitrate encodings than in delivering in real time, or when you want your viewers to be able to keep a copy of the video on their own computers. Streaming is the better solution when your clips are more than a few minutes long, when you want to enable interactive applications like video search or linking deep into a file, or you want to collect statistics on what's actually being watched. Streaming is the way to go when you want to control the impact of video on your network, or when you need to support large numbers of viewers. And of course, it's the only way to do live webcasts and multicasting.
  • 17. Smartphone's to take over the World, don’t say we didn’t warn you • 41.4 Million Global Smartphone shipments hit 41.4 million in Q3, 2009 alone. • 45 % Touchscreen phones commands 45% in the overall Smartphone's segment. • 26% Asia Pacafic scores the biggest growth in term of smartphones shipments a total of 13.2 million units. • 80% Nokia, RIM, Apple and HTC combined, shipped 80% of Smartphone's • 80% An astounding 80% of Smartphone's are fitted with GPS, while 75% is Wi-Fi-Ready
  • 22. Why become a WiZE Mobile Partner? Contact Questions? Next steps? Maha Business Development maha@mobiletv.my http://mobiletv.my 012 6580089